Andover, MA (PRWEB) May 16, 2013
National College asked the team at Effective Student Marketing to use their knowledge and expertise to help generate student inquiries for the federal government’s Veterans Retraining Assistance Program (VRAP). The team organized an integrated online campaign that wove together content creation, social media, mobile optimization, and paid media to help the school reach its enrollment goals. The campaign performed so well it earned Effective Student Marketing a 2013 AVA Digital Award in Digital Marketing & Social Campaign.
National College asked the team at Effective Student Marketing to help increase awareness for the Veterans Retraining Assistance Program (VRAP), highlight informational sessions and gather inquiries from potential veteran students who would qualify for the program. It was a natural extension since Effective Student Marketing was already in charge of the social media marketing for the schools campuses in Virginia, West Virginia, Tennessee, Kentucky, Ohio, and Indiana.
After the team strategized how each phase of the campaign would rollout, the VRAP lead generation campaign officially launched in June 2012. During the first three months, half of the inquiries generated by Effective Student Marketing ended up enrolling at National College. Effective Student Marketing has not only gathered high quality prospective students for National College, but they also generated over 3,000 new likes for the National College pages on Facebook.
Here are more details about Effective Student Marketings lead generation campaign for the National College VRAP program: