B2B Soft Joins the Association for Retail Technology Standards

New York, NY (PRWEB) September 10, 2012

B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce that it is now a member of the Association for Retail Technology Standards (ARTS) of the National Retail Federation.

ARTS is an international membership organization dedicated to reducing the costs of technology through standards. As makers of Wireless Standard, the premier retail management platform for the wireless retail industry, and the Retail Time business management platform, B2B Soft recognizes the value ARTS offers its members.

Recent studies have shown that retailers deploying standards-based IT infrastructures have significantly increased their agility and flexibility. ARTS products simplify integration of new and existing applications in the retail enterprise through standard data names and structure in data models, the ARTS XML Schemas such as POSlog, and, new technologies including Cloud Computing, SOA and Mobile Integration as described in the ARTS white papers. ARTS technology standards also offer reassurance to retailers that the value of legacy applications is preserved upon integration.

Were excited to be a part of ARTS, says Gary Khabinski, B2B Soft CEO. ARTS standards and models will help us integrate our products more easily while allowing our clients better management of their transactional and analytical data. It will help extend our reach to more partners and provide our retail clients with increased flexibility and capability as well as superior business processes.

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