Lior Arussy, Consultant, and Author With John Wiley & Sons, and Ken Russell, Emerging Media Correspondent Let’s Talk Computers ®, to Appear on Let’s Talk Computers

Lior Arussy, Consultant, and Author With John Wiley & Sons, and Ken Russell, Emerging Media Correspondent Let’s Talk Computers ®, to Appear on Let’s Talk Computers

NASHVILLE, TN (PRWEB) February 4, 2005

Guests from John Wiley & Sons, Inc. and CES will appear on radio talk show “Let’s Talk Computers”. Lior Arussy, is president and founder of Strativity Group, Inc., a customer and employee strategy consulting group, and published author with John Wiley & Sons, Inc. Ken Russell is the emerging media correspondent for Let’s Talk Computers, one of the longest-running computer radio talk shows that airs on multiple stations with an archive of past interviews online. Let’s Talk Computers ranks as one of the longest-running computer radio talk shows, and airs on multiple radio stations weekly – and 24 hours a day, seven days a week on the Internet.

John Wiley & Sons (NYSE: JW.B) provides “must-have” content to targeted communities of interest. Author Lior Arussy,, discusses his latest release from Wiley Publishing. In “Innovating IT: Transforming IT From Cost Crunchers to Growth Drivers” Arussy contends that IT must change its focus from information producer to manager of information utilization in order to discard its obsolete role as cost center and connect to the core of the business. Mr. Arussy stresses in the book that the critical juncture is at hand for the re-definition of IT in order for IT to become more user-focused and connect with the core of the business.

Let’s Talk Computers own Emerging Media Correspondent Ken Russell will report on the hot new technologies released at the recent Consumer Electronics Show (CES) in Las Vegas. With more than 140,000 attendees from 115 countries witnessing the introduction of thousands of new products and technologies from more than 2,500 exhibitors, the 2005 International CES,, reinforced its position as the world’s greatest technology showcase. Look for more of these reports and other new enhancements to the Let’s Talk Computers radio talk show in the future.

Listen to the interviews at:

John Wiley & Sons, Inc.


About Let’s Talk Computers

Since 1991, Let’s Talk Computers,, ranks as one of the oldest computer talk shows. On the air since 1989, hosts Alan Ashendorf, CEO, and Sandra Ashendorf, Client Services with Total Solutions, interview representatives from the computer industry about products and industry trends. Produced in Nashville, Tennessee, USA, you can listen-in to “insider” conversations, covering the latest innovations, hardware, and software and how they affect you. Guests have included representatives from Microsoft, Novell, IBM, Market Wire, Computer Associates, Lotus, “PC World”, the Cobb Group, Ziff-Davis, Symantec, and a host of other companies mentioned on our Past Guests page. Our goal is to let you know what is happening in the computer industry.

The syndicated Let’s Talk Computers (LTC) can be heard weekly in 5 states and 24 hours a day on the website. New shows are uploaded in RealAudio and NetShow formats by Friday, 12:00 PM CST- radio broadcasts begin airing the following day. Past interview segments are also available on the website.

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ISDN Net – The largest independent ISP in Tennessee, serving 87 counties, 3,000 businesses, 900,000 Public School Students, 65,000 Public School Teachers.

Total Solutions, Inc. –    “Simple Solutions for Today’s Complex Problems” – TSI is a programming and application company dedicated to providing their customers with state-of-the-art technology to meet their clients’ business needs.

User Groups of Nashville – Supplying our members with the means to increase their computer knowledge and network with like-minded individuals. Clubs include the Nashville Area PC Users’ Group, the Nashville Area Access/Visual Basic/.NET Group, and the Nashville Clipper Developers’ Association.

LTC makes every effort to evaluate the products and services it showcases in real-world situations by applying solutions to real-life problems. To assist in evaluating both hardware and software under genuine working conditions, Let’s Talk Computers utilizes the expertise and facilities of Total Solutions Inc (TSI). Since 1994, TSI has been instrumental in providing solutions, which allow clients to migrate legacy data and applications to the Windows platform.

LTC is thrilled to offer an exciting, new sponsorship program. Your information could reach millions of potential customers each week. Your company does not have to be a guest in order to participate in the program, although some of our guests have chosen to avail themselves of the sponsorship program after they have worked with Let’s Talk Computers. Check with us for sponsorship program details and levels.

Let’s Talk Computers is a trademark of the Let’s Talk Computers Tennessee partnership. Any use of this trademark without written authorization is strictly forbidden and a violation of state and federal law.

For broadcast schedules or additional information about Let’s Talk Computers or this press release, please visit our site at or call 1-615-662-0322. E-mails can be addressed to

If you would like your computer-industry-related product showcased by Let’s Talk Computers and your company name to appear on our Past Guests page, you wish to carry the Let’s Talk Computers radio show in your area, or you would like to join our list of sponsors and potentially each millions of clients, contact:

Let’s Talk Computers

488 Saddle Drive

Nashville TN 37221

Phone: 615-662-0322

Fax: 615-646-7832

Contact: Sandra Lee

Title: Program Manager


For More Information:

Contact: Melinda Jaggers

Title: Media Services



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