Free WhatTheyThink Study and Podcast Explain What the Apple iPad and Tablet Computing Mean for the Commercial Printing Industry

Free WhatTheyThink Study and Podcast Explain What the Apple iPad and Tablet Computing Mean for the Commercial Printing Industry

Lexington, KY (PRWEB) February 15, 2011

WhatTheyThink, the leading news and information portal for the graphic communication industry announces a new study that explores the impact of the Apple iPad on traditional content dissemination. More than 14 million units of Apple’s iPad tablet computer have been sold since its release in April 2010. Nearly two-thirds of Fortune 100 companies have some sort of iPad pilot or deployment program in place, according to InformationWeek magazine. Deloitte has forecast that 10 million iPads will be bought by businesses in 2011. And this year, numerous tablet computing iPad competitors are coming to market. Already we have seen some intriguing applications:

    Some upscale restaurants are using them to replace wine lists.
    New York City’s Plaza Hotel now features an iPad in each room that lets guests order room service, schedule wake-up calls, check airline schedules and print boarding passes, and even control room lighting, heat and air conditioning.
    Auto companies like Mercedes are using custom iPad apps to replace leasing and insurance forms.
    Schools from kindergarten through high school are giving students iPads loaded with special apps in lieu of traditional textbooks.
    Customized applications for the iPad, easy and relatively inexpensive to develop and maintain, can replace many items that were once print’s domain.

All this has happened in less than a year—and there’s more to come!

WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of The iPad: What it Is, What It’s Not, and What it Means. This 114-page analysis and “guided tour,” is an easy-to-read introduction to not just the Apple iPad, but to the concept of the tablet computer itself. One section titled “8 Ways that the iPad Will Affect Print” looks at how the iPad and future tablet computers have the potential to displace print and paper in a wide variety of applications.

The study is unique in that most of it was written and edited using the iPad itself. “Although it still has its quirks and limitations, it was an effective writing experience,” said Richard Romano, the report’s author. “If the Adobe Creative Suite comes to the iPad, the entire soup-to-nuts report writing and production process can be done on a mobile device. We should learn from the skepticism that the printing business had about desktop publishing and the Internet of years ago. The iPad and other tablet computing devices that follow it, can also become content creation devices. They’re not just convenient viewing devices. The iPad and tablets are the vanguard of new opportunities and serious challenges for print businesses of all sizes and all niches.”

(Note: Hear Richard Romano discuss his findings in a special WhatTheyThink free podcast

The report also includes estimates about the current and future adoption of the iPad, perspectives about how it is taking over the lives of its users. In 2010, a study of UK iPad users, 24% said it had already become their primary entertainment device; which was higher than television. A September 2010 survey of U.S. iPad enthusiasts found that 26% were “extremely interested” and 39% were “very interested” in receiving an iPad edition of the magazines they currently subscribe to in print.

The iPad: What it Is, What It’s Not, and What it Means was created for graphic communication professionals whether they are printers, publishers, graphic designers, or industry suppliers. It is available for online purchase at the WhatTheyThink eStore in PDF format (

Editor’s Note…

Additional information about WhatTheyThink reports is available for editorial purposes. Please make inquiries directly to Cary Sherburne at 603-430-5463 or cary(at)whattheythink(dot)com, or visit

About WhatTheyThink…

WhatTheyThink comprises the largest graphic arts community in the print industry. Started in March 2000, provides daily news, interviews, research, and many more resources to our members. Our goal is to provide unbiased, real-time market intelligence to print and publishing executives.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press/Business/Sales Contact…

Cary Sherburne


T: 603-430-5463

E: cary(at)whattheythink(dot)com



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