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25Jan/140

[yellow tail] Wine Spreads Cheer This Holiday Season as the #1 Wine Brand

White Plains, NY (PRWEB) October 28, 2010

[yellow tail] wine, the #1 wine brand in the U.S*, will be increasing its media spending by more than 60% this holiday season and will be the #1 advertised wine brand in America**. On November 1, [yellow tail] wine will unveil its new holiday television spot entitled “[yellow tail] Gobble it Up,” marking the company’s most ambitious holiday media plan to date, virtually doubling the impressions from the first year of the popular “Open for Anything” campaign. Bolstered by increased advertising and the support of distributor partners, [yellow tail] wine hopes to be the #1 displayed wine brand for the holidays, spurring millions of purchases.

This next iteration of television advertisements for the multi-million dollar “Open for Anything” campaign begins with “[yellow tail] Gobble it Up,” a 15 second, CGI animated spot designed to celebrate Thanksgiving. Capitalizing on the unique wit and color hues that [yellow tail] wines is synonymous with, “[yellow tail] Gobble it Up” brings the brand and its multiple wine varieties directly to top cable stations including TLC, A&E, TNT, USA network, Food Network, and TBS. A second wave of holiday-themed spots will run from Thanksgiving through early January 2011. For the third straight year [yellow tail] wine will have increased visibility on cable television during the holiday season, and anticipates being the only still wine brand to offer consumers a consistent television presence through New Year’s Day.

“[yellow tail] wine is a guest in many peoples’ homes during the holiday season, and we’re going to keep the celebration going with our new television spots,” said Renato Reyes, Chief Marketing Officer at W.J. Deutsch. “The evolution of our “Open for Anything” campaign demonstrates our commitment to connecting with consumers during their home entertaining occasions as well as at point-of-purchase. This holiday season [yellowtail] will continue its tradition of inviting adult wine consumers into the category with its fun and approachable nature and because it is great wine at a great price.”

The BurnsGroup, which also designed the original 2009 “Open for Anything” commercials – entitled “Tragedy” and “Swirl” – created “[yellow tail] Gobble it Up” and the subsequent holiday spots. Based in New York, the team consisted of Creative Directors Glen Levy and Paul Kwong and Producer Becky Razzal from Driver. BurnsGroup has handled U.S. advertising duties for the brand since July 2009 and created the “Open for Anything” campaign that first debuted last October.

Throughout the holiday months, consumers can visit the YouTube and Facebook pages of [yellow tail] wine to view the spots, along with their web site, http://www.DiscoverYellowTail.com.

[yellow tail] wines offer a perfect bottle to complement any holiday meal, including 13 red and white wine varietals and blends, [yellow tail] Bubbles available in white and rose, and [yellow tail] Reserve offered in Pinot Grigio, Chardonnay, Cabernet-Sauvignon, Merlot, or Shiraz.


According to Nielsen 52 week data ending Aug 21, 2010
** According to Nielsen Media Research, 2010

About W. J. Deutsch & Sons

W.J. Deutsch & Sons, Ltd. was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009 Deutsch announced the expansion of the award-winning company to include a separate Spirits Division, W.J. Deutsch Spirits LLC. Deutsch’s wines and spirits are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirit industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from Australia: [yellow tail], [yellow tail] The Reserve, [yellow tail] Bubbles; California: Esser Vineyards, Kunde Estate; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Pierre Sparr, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Lionello Marchesi, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ramón Bilbao Vinos Y Vinedos (Rioja), and Volteo (Castilla); Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from Landy Cognac (France), Luksusowa Vodka (Poland), Original MOONSHINE (Virginia) and Villa Massa (Italy). http://www.wjdeutsch.com

About [yellow tail]

[yellow tail] is the champion wine brand for Casella Wines. Owned and operated in Yenda, Australia, the Casella family has winemaking links going back six generations to Italy. [yellow tail] wines are created with a simple philosophy - make a great wine that everybody can enjoy. [yellow tail] is everything a great wine should be; approachable, fresh and full of flavor.

The [yellow tail] wine portfolio includes ten [yellow tail] varietals (including Shiraz and Chardonnay), three blends and a Sparkling White and Rosé wine. The [yellow tail] Reserve portfolio includes five varietals, Cabernet Sauvignon, Merlot, Shiraz, Chardonnay, and Pinot Grigio.

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11Oct/130

90% of Americans Reserve a Better Bottle of Wine to Celebrate According to [yellow tail] Reserve

White Plains, NY (PRWEB) April 15, 2010

Most adult Americans (90%) upgrade their wine selection when a premium moment calls, according to a new survey conducted by [yellow tail] Reserve. On the shelves this spring with new packaging, [yellow tail] Reserve, the premium offering from [yellow tail] wine, was created for consumers to take it up a notch and enjoy life's little special occasions.

What is the right occasion to trade-up for a better bottle? A date night at home with that special someone, a toast to TGIF, dinner with the in-laws, or an intimate gathering of close friends.

The survey also identified specific moments when a better bottle is uncorked. Three-quarters of Americans (74%) reserve a better bottle of wine for having friends over for dinner, while six-in-ten (59%) purchase a more premium wine to show gratitude, and half (50%) stow away special wine for a vacation.

"Many wine drinkers have chosen [yellow tail] wines for everyday occasions, but [yellow tail] Reserve gives them an option for when a special moment calls," said Francois Magnant, Senior Brand Manager for [yellow tail] Reserve at W.J. Deutsch. "These survey results show consumers upgrade their wine when the occasion warrants and a premium offering like [yellow tail] Reserve fits the bill."

When the time comes to purchase a better bottle of wine to celebrate, Americans don't break the bank, according the [yellow tail] Reserve survey. Price is the overwhelming factor in choosing a wine, with 47 percent citing it first, while cuisine (36%) and recommendations (30%), were second and third in the decision making process. Nearly half (43%) of wine drinkers will most often pay between $ 10.00 and $ 15.00 for a bottle of wine to celebrate a special occasion at home. Only 14% of Americans spend $ 20.00 or more for a better bottle. [yellow tail] Reserve's suggested retail price is $ 11.99.

"For price and quality, [yellow tail] Reserve offers wine drinkers a perfect accompaniment to enjoy a nice night at home or a special gathering," said Magnant. "The grapes in [yellow tail] Reserve originate from Australia's finest wine growing regions, offering a complex and expressive flavor that allows consumers to truly taste the difference."

Since its launch in 2003, [yellow tail] Reserve has garnered high levels of praise for its superior wine quality including, including a number of 'Best Value' nods from Wine Spectator* and 'Best Buy' credits from Wine Enthusiast**. [yellow tail] Reserve currently offers five varietals, in 750ml: Shiraz, Cabernet Sauvignon, Merlot, Chardonnay and Pinot Grigio.

For more information on [yellow tail] Reserve wines and the survey, please visit us at Facebook, Twitter and http://www.discoveryellowtail.com. Please drink responsibly.

Survey Methodology:

Interviews were conducted by Greenfield Online, through a 10-minute online survey among wine drinkers that are 21 years of age and older. Wine drinkers are defined as those consumers that have purchased a bottle of wine in the past month. A total of 509 interviews were conducted with a quota of

23Feb/130

[yellow tail] Wine Uncorks Their First Sauvignon Blanc; New Varietal Answers Demand for Growing Wine Category

White Plains, NY, (PRWEB) July 23, 2009

[yellow tail], America's number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. - [yellow tail] Sauvignon Blanc. The Sauvignon Blanc joins three other white wine varietals in the [yellow tail] portfolio which include Chardonnay, Pinot Grigio and Riesling.

[yellow tail] continues to provide their consumers with the most comprehensive portfolio of wines to suit any occasion. Sauvignon Blanc is in high demand with the U.S. wine consumer; sales are up 6 percent since last year, according to Nielsen Scantrack.

"As we continue to expand our portfolio, we will maintain our promise of delivering great quality wines that are not only affordable, but fun," said Mark Lyle, Vice President of Marketing for [yellow tail] wines. "Adding the Sauvignon Blanc to our portfolio grows our white varietals, which we see as a popular area for our consumers."

All the wine from [yellow tail] including the new Sauvignon Blanc is instantly recognizable, both for its appearance, personality, and a taste profile which is known for being fruit-forward, easy-to-drink, approachable and fun.

[yellow tail] Sauvignon Blanc quick facts:

Availability: August 1, 2009

Suggested Retail: $ 7.99

Distribution: National

Nose: Vibrant citrus, passion fruit

Palate: Lime, tropical fruit and green apple notes

Finish: Flavor depth, crisp

*Source: Nielsen Scantrack, Total US Food, Drug, Liquor (52 weeks ending 2.7.09)

Media contacts:

Shaun Clair / Lisa Bruno

Catalyst Public Relations

212.714.7900

For more information on (yellow tail) wine please visit us at http://www.discoveryellowtail.com.

Please drink responsibly.

About W. J. Deutsch & Sons, Ltd

W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch's wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, Kunde Estate, XYZin, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ram

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