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The North America Office of Duesseldorf Tourism and Duesseldorf Airport Announce: Brenna Murphy Exhibit in D



Ringling College of Art and Design to Host Service Design Tourism Conference November 7-9, 2013

Sarasota, FL (PRWEB) April 03, 2013

Ringling College of Art and Design today announced it will host the second annual international Service Design Tourism conference, SDT 2013, on its campus on November 7-9. Ringling College will partner with Management Center Innsbruck(MCI), the host of the inaugural conference, to produce the event. SDT 2012, held in Austria last August, drew attendees from across the globe who shared an interest in the practical application of service design thinking within the travel and tourism industry. The conference was the closing event of the project Service Design in Tourism, funded by the European Union under the CIP Competitiveness and Innovation Framework Programme.

Ringling College is honored to host SDT 2013 for three very big reasons, said Dr. Larry R. Thompson, president of Ringling College of Art and Design. First, because service design is an increasingly important discipline that leads to a competitive advantage for any business and tourism especially that aims to provide an exceptional customer experience. Its something we are keen to infuse into our Business of Art and Design curriculum for the benefit of our students and the employers who are recruiting them. Second, Florida is one of the countrys top tourism destinations, and we have much to share with our international counterparts to complement what we learn from them. And finally, partnering with MCI furthers our interests in developing international partnerships that will benefit our students and enhance collaborative opportunities with institutions and businesses around the globe.

Service design is the application of established design processes and skills to the development of services. It is a creative and practical way to improve existing services and innovate new ones. Service design truly is an amalgamation of disciplines, including product design, graphic design, operations management, and interaction design.

There is there a strong interest from our SDT Conference Board members to come to Sarasota, experience Ringling College and the region, and meet with representatives from Floridas top tourism destinations, said Hubert Siller, professor and director of MCIs Department of Tourism Business Studies. We are pleased to partner with Ringling College of Art and Design to help expand the international community of practitioners devoted to enhancing the tourism profession through the application of service design thinking.

SDT 2013 will draw an interdisciplinary mix of attendees including designers, tourism industry professionals, and academicians. Details about the SDT 2013 conference agenda and registration information will be posted online in July.

For background on the conference and the SDT 2012 agenda, please visit

About MCI

Management Center Innsbruck (MCI) is an integral part of the unique "Open University Innsbruck" concept in Austria and has attained a leading position in international higher education as a result of its on-going quality and customer orientation. MCI strives to mentor motivated people, who want to build their future through goal-oriented continuing education, in their personal and professional development.

MCI offers graduate, non-graduate and post-graduate educational programs of the highest standard to senior and junior managers from all management levels and branches. MCI's programs focus on all levels of the personality and include areas of state-of-the art knowledge from science and practice relevant to business and society. As an internationally oriented information and communication center, MCI is open to new perspectives, methods and projects. Constructive dialogue and co-operative development of interdisciplinary competences are two of the pillars of teaching and learning at MCI.

Visit to learn more.

About Ringling College of Art and Design

Ringling College of Art and Design is a private, not-for-profit, fully accredited college offering the Bachelor's degree in 14 disciplines: Advertising Design, Business of Art & Design, Computer Animation, Digital Filmmaking, Fine Arts, Game Art & Design, Graphic Design, Illustration, Interior Design, Motion Design, Painting, Photography & Digital Imaging, Printmaking, and Sculpture. Located in Sarasota on Floridas Gulf Coast, the picturesque 48-acre campus now includes more than 110 buildings, and enrolls 1,368 students from 44 states and 53 countries. It is recognized as being among the best and most innovative visual arts colleges in the United States as well as a leader in the use of technology in the arts.

Visit for more information.



Tourism Businesses Now Have 144 More Ways to Get Visitors to Click the Book Now Button

(PRWEB) June 15, 2012

Booking conversion optimization has a new resource in the form of free colorful Book Now buttons. These 144 royalty-free web graphics are available for download today at Travel operators must pursue every opportunity to increase their look-to-book ratio. That means their call-to-action (i.e. Book Now button) must be easy to find and easy to click. As these web buttons come in a variety of shapes, colors, fonts, and sizes, they will fit seamlessly into any travel or tourism website.

Tourism operators must promote their good reputation online, build trust through quality travel content, and offer a secure booking system. Once a visitor is convinced to make a booking, the final booking conversion step is for them to click the Book Now (also Booking Enquiry, Make a Booking, or Book Online) button. Tourism businesses must make continuous improvements to their website and the booking button is one area that is ready for optimization.

With a limited IT budget and a lack of time to seek out web designers, swapping in a better booking button is a smart online travel marketing step. This first set of professionally designed Book Now buttons can be put to use immediately by hotels, B&Bs, tourist attractions, tour operators, and online travel agencies. With these and booking conversion widgets in development, small and independent tourism businesses will be able to increase their conversion rate with minimal effort, says Scott Petoff, President and Travel Technology Product Manager at Meliovation.

In addition to the downloadable HTML graphics for the tourism industry, BookingCounts publishes an array of articles that offer step by step instructions on how to get more bookings. Most tourism companies have limited expertise to compete against the top travel agencies online. Getting on the first search results page is essential, but so is convincing visitors to click the Book Now button. BookingCounts is therefore in a unique position to offer tourism website optimization advice and prove that simple improvements can lead to major increases in booking conversion rates.

About BookingCounts, A Meliovation Brand

Meliovation LLC, a Delaware company, is an expert in online vacation planning and tourism website optimization technology. As a publisher of award winning software products such as Vacation Designer, Meliovation has embarked on a new venture called BookingCounts. The tourism marketing technology under development by engineering staff will increase the look-to-book ratio on any travel booking website.

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SilverTech Launches New Hampshire’s Travel and Tourism Website

SilverTech Launches New Hampshire's Travel and Tourism Website

SilverTech Launches New Hampshire's Travel and Tourism Website

Manchester, NH (PRWEB) May 28, 2010

SilverTech, Inc., a national digital marketing agency located in New England, today announced the launch of a newly redesigned Travel and Tourism website for the State of New Hampshire ( With over one million anticipated online visitors annually, the website plays a very significant role in the state's tourism efforts. Tourism is one of the biggest economic drivers of New Hampshire and despite a tight budget - the New Hampshire brand continues to thrive.

Used as the primary resource for all tourism information, research and planning tools for travel to the Granite state, the website includes scenic photography, travel properties search tool, an online travel reservation system, New Hampshire travel tips and popular itineraries. The website was architected to serve as an 'online destination' that compelled visitors to begin their vacation experience before ever stepping foot in the state. The website is also used by current state residents looking for upcoming New Hampshire events, parks and beach details or other recreational information.

"The website is the place to which all of our marketing and promotion points. Containing great information on lodging, dining and activities throughout New Hampshire, it is the definitive source for travel to and within the state," said Alice DeSouza, Director of the NH Division of Travel & Tourism Development. She added, " SilverTech has done a great job with the redesign and launch. The website is even more user-friendly, looks amazing, and adds some new tools for our visitors."

The new website design replaces a previous version that SilverTech created over four years ago and that has earned the state and the agency many national awards and accolades. The new design was established to address shifting technology and browsing trends including changes in screen resolution, use of video and social media, mobile and smart device compatibility, sms messaging and more.

About SilverTech Inc.

SilverTech, Inc. is a national digital marketing agency based in New England that expertly solves online marketing, technology, operations, commerce, and communication challenges for businesses by creating value-driven web, digital and data-powered solutions. Services such as strategic consultation, site architecture, website design & development, e-commerce, multimedia graphics & animation, search engine optimization, online marketing, performance analysis, web application development and content management solutions are designed or customized to fit exact business requirements.

SilverTech clients include Life is Good®, American Water, Dr. Hauschka Skin Care, Le Gourmet Chef, Polartec®, Rita's Ice, Pizza Fusion, Robert Rothschild Farm, among many others. For more information go to or contact SilverTech at

SilverTech Media Inquiries: Contact Kerri O'Hara Marketing Coordinator, SilverTech, Inc. kerri(dot)ohara(at)silvertech(dot)com 603-669-6600 x 28


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