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D4 Creative Group Creates 10 TV Spots for Veria Living

Philadelphia, PA (PRWEB) September 30, 2013

Designed to give the network a consistent voice, Philadelphia full-service and digital advertising agency, D4 Creative, created a series of animated spots that are humorous, sassy and will further crystallize the personality of the brand. Each spot is designed to engage the viewer and simultaneously promote one of Veria Living's programs. D4’s original soundtrack is a crucial element for the campaign by infusing a hip, pop, fun, and unforgettable ‘sunshiny’ feeling that will keep viewers smiling throughout their day. Here is a link to view a few of them:

D4 senior creative director David Lesser led the creative team for the campaign and oversaw the production that featured motion graphics designed at D4’s in-house After Effects and Avid HD facilities.

The Philadelphia ad agency is AOR for Veria Living, the first true 24/7 wellness lifestyle channel being distributed nationwide through various providers such as FiOS, Dish Network, RCN, and Cablevision.

Kurt Shore, President and Chief Creative Officer of D4 said, “We designed the campaign to be highly contextual, that is, we give something to the viewer at the exact moment they are watching — a little random act of wellness that that they can do while watching the channel.”

About D4 Creative Group

D4 is one of the region’s most successful creative and branding advertising agencies and is located in the Manayunk section of Philadelphia. The agency is a certified Woman/Minority Business Enterprise (WMBE). Unique to the region, D4 Creative offers full in-house audio suites, video suites, design suites and post-production suites. D4’s clients include Penn Maid, ARI Fleet, Weinstein Bath and Kitchen, Veria Living, Pond Lehocky Stern Giordano, Espoma, Frontier Communications, Sandia National Laboratories, and Nuna. For more information, visit our website at

18Oct/130 Expands It’s Therapeutic Reach With New Social Media Sites and Creative Branding

Bethesda, Marland (PRWEB) June 30, 2013 has developed a new creative brand and logo that features a flaming light bulb with a finger touching as the bulb shatters. This compelling logo eludes to the idea of breaking criminal thinking patterns. The concept was created by the talented graphic artist Angela Martinez. Angela creates inspirational graphics for the Facebook and Pinterest accounts and her flaming light bulb concept was inspired by a recent quote, "I Think, Therefore I Choose."

New social media sites include a Twitter account and Pinterest board. Website author, Brian Loebig says, "Twitter will be used to connect to substance abuse programs, corrections professionals, therapeutic and recovery centers as well as individuals who have embarked on their own criminal thinking change process." The Pinterest board will be used to distribute and share inspirational graphics that further define and creatively describe the "criminal thinking" change process.


The Criminal Thinking Therapy Resource website was developed and is maintained by Brian Loebig in collaboration with technology T.E.A.M. partners:

Robert Dorfman of Peregrine Associates; graphic design and branding

Ted Tyree of; lead programmer and webhost

Lamar Childs of BMG Technology; SEO and Internet marketing

Author of, owner of and part-time Technology Manager for the Alliance for Performance Excellence, Brian has over 15 years of experience working as a practitioner and administrator in the corrections, substance abuse and human services fields with a special emphasis on technology. He continues to work with numerous community-based non-profits as a web technology consultant, board member and volunteer.

The site has been developed collaboratively by practitioners, in the corrections and substance abuse treatment fields, who have offered content, recommended links, suggested improvements and provided information. All primary material is provided free of charge. Supplemental materials are offered for a fee and help with the development and creation of new materials on the site.

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Get Creative, Not Confrontational Says Davis Goss in his New Book

WARNER, N.H. (PRWEB) June 13, 2013

According to author Davis Goss, problem solving procedures in the business environment are becoming less creative and more difficult to solve. In his book, The Science of Living Better Forever (published by AuthorHouse), Goss attempts to reverse this way of thinking. In a world where problem solving procedures are based on academic theory, philosophical abstractions and confrontational approaches, explains Goss, there is a proven scientific problem solving technique is truly unique.

During his 60 years as a creative consultant, Goss realized that there was one basic cause of all problems, the existence of the universal natural laws.

When this cause is known, understood and properly implemented, all problems, regardless of their nature, characteristic or apparent severity, will disappear like darkness in the presence of light, says Goss. The book gives readers a comprehensive outline of the natural laws and principles and how they can be applied to daily activities to solve problems.

My book is a radical departure from the norm, but for more than 60 years, its validity has been proven to the benefit of a widely diverse client base.

The Science of Living Better Forever

By Davis Goss

Softcover | 6 x 9 in | 68 pages | ISBN 9781425937225

Available at Amazon and Barnes & Noble

About the Author

Davis Goss began his professional career as a commercial artist and graphic designer with 10 years in his own studio. In 1958, he founded the creative consulting firm IDEATION. Since its foundation, IDEATION has served as creative consultants and professional problem solvers for clients that have included many of the giants of American business. Davis Goss holds many U.S. Patents and is listed in Whos Who in America.


Create Custom Labels with the Brady Handimark Now Being Offered through Creative Safety Supply

Lake Oswego, OR (PRWEB) April 24, 2013

When business hits big and production is running 24-7, facilities require additional warehouses to store raw and finished goods. Sometimes outdoor space can be used to hold equipment or products until they are needed. The Brady Handimark Label Maker will create indoor or outdoor custom labels whenever and wherever they are needed and is now being offered through Creative Safety Supply.

By properly marking products and equipment as soon as they are received in will eliminate wasted time and confusion when employees need to find something for production or shipping. One person can easily and quickly produce labels up to 500 per day. The latest version of the HandiMark portable label maker offers 30% faster printing speed, with additional upgrades that increase functionality and efficiency, such as auto recall, sleep mode and a clearer graphical display. The full-featured printer offers bold, easy to read text from 0.08 to 1.7, bar coding capabilities, 12 resident operating languages, alpha-numeric sequencing, and PC compatibility.

The 8 lb portable label printer makes it easy for anyone to use and transport from one warehouse to the next. The labels are made out of super-tough vinyl tape and are specially formulated to perform for years outdoors and in industrial environments making it ideal for marking equipment or product that must be stored outside until it is ready to be moved indoors for production or shipping.

A warehouse inventory clerk commented, We love using the hand held printer for labeling. It is small enough to fit in our hands but easy enough to see text displays.

For more information about Brady Handimark Label Printer, please visit or call toll-free (866)777-1360 to speak with a professional representative.

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MediaStems Launches Creative Consulting Services

Toronto, Ontario (PRWEB) April 02, 2013

MediaStems, a leading creative marketing and advertising firm, has announced the launch of its creative consulting services for corporations, nonprofit organizations and individuals.

With its new service, the company is offering clients a comprehensive review of their projects, services or products, following through with strong recommendations for improvements. MediaStems is a global leader in marketing, with the ability to combine art and science to create easy-to-implement solutions for both small and large organizations.

We are thrilled to launch our creative consulting services, as it will allow us to leverage the knowledge, skill and experience of our team for the benefit of business and organizations around the world, said Ash Jalali, creative director for MediaStems. Our work has been recognized globally for its appeal, creativity and humorous touch. We help you think outside of the box to bring real effectiveness and originality to your most critical projects.

MediaStems creative services include product design, script writing, copywriting, web development, web design, graphic design and marketing, allowing clients to receive a full suite of solutions for many different needs. Its team also offers photo and videography, motion graphics and 3D design, in addition to general project consulting and management.

The companys creative consulting solutions are available for any stage of a new or ongoing project, from brainstorming and design to review and approval. Its team immediately gets to work, addressing any areas of concern and giving the client the insights and resources needed to move forward. MediaStems offers its management services either onsite or off-site, with monthly or yearly retainers available.

We are particularly gifted at taking complex subjects and communicating them in a clear manner to the average consumer, said Jalali. Regardless of the progress youve made with your project, we can help you see it through toward its successful completion and implementation. We remain dedicated to our clients and are very excited to launch this new service to help key projects and initiatives make significant progress.

The team at MediaStems has decades of combined experience in the media arts, leveraging both industry best practices and the latest trends and technology. To learn more about the companys creative consulting services, visit


Creative Virtual Unveils V-Portal as a Knowledge Management Tool To Seamlessly Deploy Multi-Channel Virtual Assistants

London, UK (PRWEB) October 17, 2012

Creative Virtual unveils V-Portal as a knowledge management solution that simultaneously deploys intelligent virtual assistants across the call centre, web, mobile and social channels with just a few clicks. V-Portal manages and curates content based on business line or product area, and connects users to web services via natural language virtual assistants. Our virtual assistants are able to hold personalised customer conversations 24/7 helping organisations build brand loyalty and increase customer engagement.

A well-known online financial services brand, that is currently realising over 80% reduction in live chat volumes with Creative Virtuals V-Person technology, plans to implement V-Portal this year to seamlessly answer customer questions throughout a range of communication platforms.

Creative Virtual is a pioneer in virtual assistant technology, and continues to evolve its presence in the customer service market, says Mitch Kramer, Senior Analyst, Patricia Seybold Group. V-Portals knowledge management technology is a significantly strong differentiator in the industry, and one that will exceed customer expectations.

V-Portal technology provides sophisticated workflow, permission management and intuitive task controls that support the creation and approval of content. The technology incorporates sophisticated natural language processing to deliver personalised conversations with virtual assistants that have a 90% accuracy rate, and call deflection rates of up to 50%, resulting in a lower cost per conversation.

V-Portal enables organisations to create a seamless customer experience by managing content and deploying multi-channel virtual assistant technology from a single platform, states Creative Virtual Founder & CEO Chris Ezekiel. Our customised knowledge management solution is an industry leading technology that gives our clients a competitive advantage by enabling them to deliver a great online customer experience at low cost, while supporting multiple business goals.

Key V-Portal Differentiators:

Multi-Channel Content Management: V-Portal manages cross-channel content from internal databases, call centres, live chat transcripts, CRM and business intelligence tools from a single platform, unlocking organisational information silos to access, share and modify content in real-time to optimise customer support.

Intuitive Workflow Management: V-Portals simple drag and drop graphical decision tree editor allows for the creation of complex flow charts, which can be customised to provide contextual answers via the web, smartphones, tablets, game consoles or social sites like Facebook or Twitter, and published live in minutes.

Unique Natural Language Engine: Creative Virtuals unique natural language (NLP) software enables customers to talk to a virtual assistant that can hold entire real-person conversations specifically about their issue.

Intelligent Reporting & Analytics: The V-Portal reporting dashboard provides valuable insights into customer behaviour and interaction via transcripts and survey feedback that is unavailable with traditional web analytics.

While knowledge management is critical for a cross section of industries from retail to telecommunications, the features of V-Portal are particularly beneficial for regulated industries like health care and finance where a history of changes and an approval flow are mandated, says Richard Simons CEO of Creative Virtual USA. Our suite of tools creates a unique level of transparency between the company, its departments and their customers which cannot be duplicated in the market by any other solution.

To learn more about V-Portal, please visit Creative Virtual.


Creative Virtual is a leader in self-service customer experience management solutions for enterprises. Global organisations like HSBC, Verizon, CA Technologies, E*TRADE, Lloyds Banking Group, O2 and Virgin Media rely on our technology to optimise their customer support, sales, marketing and call centre teams, reduce costs, increase online sales, and achieve operational excellence across mobile, web, and social media channels. Since 2004, Creative Virtual has built the most advanced technologies in knowledge management, natural language processing, and virtual assistants to help businesses deliver intelligent, personalised customer experiences that reduce email and call volume, build brand loyalty, and increase customer engagement at a lower cost per conversation. Delivering accuracy of over 90% and call deflection of up to 50%, our platform is the most compelling self-service product in the world today. For more information about Creative Virtual solutions, products and software, please visit our website at

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Literary Translation as Creative Practice

Los Angeles, CA (PRWEB) October 15, 2012

Translation is a great way to read a literary text because it forces you to exhaust the complexities of meaning through deep reading, says Paul Vangelisti, author of over twenty books of poetry, NEA Translation and Poetry Fellow, and Chair of Otis College of Art and Designs MFA in Writing. The College has developed a special translation track in response to the increasing need for access to world literary traditions.

Many writers regard the practice of translation as an essential component of their craft, whether to study the work of an author they admire, to make that work available to readers in another language, or simply to inform and invigorate their own writing.

Otis graduate students consider the craft of literary translation both in the strict sense of the term, and as an independent strategy for writing. They examine three distinct types of translation: interlingual, i.e. from one language to another, intratextual, i.e. translation within a given language, and intersemiotic or intermedia translation. Students who choose the translation track will produce a book-length translation of literary prose or poetry as their thesis project.

Otis is uniquely positioned to offer a translation emphasis based on its facultys achievements in the field, its curricular focus on international writing, and its commitment to publishing works in translation. Graduate faculty members Guy Bennett, Jen Hofer, and Paul Vangelisti have published numerous works of literary translation, receiving major awards from PEN American Center, the Academy of American Poets, and PEN Center USA.

As the only full-residency MFA writing program in the city of Los Angeles, Otis makes the most of its location in a diverse, complex, multilingual city that has inspired writers ranging from Thomas Pynchon to Octavio Paz, Chester Himes to Thomas Mann. The program is enriched by the eclectic literary resources of L.A. -- its book festivals, reading series, galleries and museums, small presses, legendary writers haunts, and independent bookstores.

Biweekly literary events at Otis bring in writers, translators, and editors from around the world to discuss their work with students. Other graduate and undergraduate programs in Fine Arts, Graphic Design, Public Practice, Digital Media, Illustration, and Book Arts, offer the possibility for interdisciplinary projects and artistic collaboration.

A hallmark of Otis Graduate Writing Program is the press, Otis Books | Seismicity Editions. Established in 2003 as an alternative to both corporate and small press publishing, Otis Books is committed to publishing innovative works of contemporary fiction, poetry, essays, and creative non-fiction in high quality, elegantly designed editions. The press publishes four books annually, at least one of which is a work in translation. The program also publishes OR, a free-of-charge literary tabloid featuring an international array of renowned poets, prose writers, and visual artists.


Founded in 2000, the two-year residency program offers an MFA with tracks in prose, poetry, and literary translation. Workshops and literary seminars culminate in the completion of a creative thesis, while two-year paid practicums in teaching or publishing prepare students to work in fields that complement a lasting writing practice. Otis admits eight students each year to the degree program, maintaining small class sizes and a close working relationship between students and faculty. Additional information is available at


Founded in Los Angeles in 1918, Otis College of Art and Design prepares diverse students of art and design to enrich the world through their creativity, their skill, and their vision. The College offers an interdisciplinary education for 1200 full-time students, awarding BFA degrees in Advertising, Architecture/Landscape/Interiors, Digital Media, Fashion Design, Illustration, Graphic Design, Product Design, Painting, Photography, Sculpture/New Genres, and Toy Design; and MFA degrees in Fine Arts, Graphic Design, Public Practice, and Writing. Continuing Education offers certificate programs as well as personal and professional development courses. Additional information is available at


Free New Childrens App Halloween Coloring Puzzles for Kids Features Funny Puzzles, Creative Drawings and More

Cupertino, CA (PRWEB) October 12, 2012

As Halloween fast approaches, trick-or-treaters now have something more to look forward to aside from a few spooky frights and more candy than they know what to do with: they can play the enchanting free new childrens puzzle and game app Halloween - Coloring Puzzles for Kids.

Designed by Magister App for iPad and iPhone, Halloween Coloring Puzzles for Kids features fantastic graphics, playful sounds, hilarious character animation, interactive backgrounds, and of course, plenty of puzzles to solve and drawings to color that will keep kids of all ages interested and delighted for hours on end.

Halloween Coloring Puzzles for Kids is our latest and greatest app that combines simplicity, interactive exploring, and of course, plenty of fun! commented Domenico Bulgarelli of Magister App. Parents will love spending time with their kids as they solve puzzles and draw in full, rich color. And best of all, kids can keep enjoying the app long after Halloween is over!

Halloween Coloring Puzzles for Kids, the delightful new app for children that features plenty of funny puzzles, creative drawings, animated characters, sound effects and more, is now available on iTunes at, where it has already earned rave reviews and several perfect 5-star ratings. The apps lite version, which is available for free, includes four puzzles. The apps full version includes 13 puzzles, all of which can be painted.

For more information or media inquiries, contact Mark Johnson of appshout! on behalf of Magister Apps at +1 408 757 0156 or press(at)

About Magister App

Magister App was born, some time ago, from an idea of two young programmers; lovers of new technologies, especially mobile devices and everything around it, who are became fathers between "a byte and the other".

So, our children have inspired us with the idea of creating exciting games that are easy-to-use and this has become our main goal - we believe that the simplicity and the careful study of the details is the key for the best results.

We thank all the children and parents who have immediately appreciated our app "Ocean - Puzzles & Colors" and that allowed us to improve our games and create new fantasies. And now we salute you and we go to search for a new idea for the next great game to entertain and amuse your (and our) children.

Learn more:

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Creative Website Design Brings New Clients for Southern California Minister

TEMECULA, CA (PRWEB) October 08, 2012

Ceremonies founder and wedding pastor Janet Westall, an officiant with over 25 years experience, has recently launched a new website that has resulted in a sharp increase in traffic and business.

The newly designed site,, has six pages that feature a contact page and blog, making it much easier for Westall to access and interact with prospective clients. In general, the site is much improved aesthetically and now features tones and colors that express gentle warmth and friendliness. A new softer look, with better graphics is something that makes the site come alive. As Westall said, It is really pops.

Future brides and grooms have already made great comments.

I have already experienced more calls and more inquiries than I have seen in a long time, Westall observed.

Currently she conducts upwards of 50-60 wedding ceremonies a year.

I used to get requests a month or two in advance, Pastor Westall said, but now Ive been getting quite a few calls for 2013, and those dates are filling up quickly.

Pastor Westalls ceremonies are fun, easy, and create a relaxed experience for every bride and groom. They focus on each couples unique celebration of love with touches that include faith, culture, family traditions or new same sex commitments.

Her personalized ceremonies, flexibility and responsiveness to every couples needs are what have earned a sterling 5-star rating on, including being recognized as a Brides Choice Award in 2011 and 2012.

About Janet Westall and Janet Westall is a wedding celebrant/officiant from Temecula, CA, serving all of San Diego, San Bernardino and Riverside Counties in Southern California. Following postgraduate education (M. Div.), and then ordained as a minister, Pastor Westall has had over 25 years experience as an officiant/celebrant, conducting a wide variety of custom designed ceremonies, whether they be Christian-faith based, civil unions, military, spiritual or a traditional style weddings. Westall has conducted a very wide variety of different ceremonies. Yet, each one is a unique celebration of love in an atmosphere of beauty, simplicity and joy.

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New MatchMaker Platform from Cognitive Match Changes Dynamic Creative OptimizationAgain

New York, NY (PRWEB) November 01, 2012

Cognitive Match, a leading provider of Dynamic Creative Optimization, today announced the release of an enhanced MatchMakerTM dynamic ad creation platform and their participation DLD Tel Aviv Conference.

Cognitive Match announced the release of a new version of the leading dynamic ad platform MatchMakerTM. This major release allows for even more streamlined deployment and management of all types of dynamic display campaigns including new customer prospecting and personalized retargeting campaigns across both PC and Mobile platforms. This new release builds on our vision of making dynamic creative an easy-on part of every campaign by both brand and direct response marketers by adding in more features and further simplifying campaign planning and deployment. says Natalie Kubitz, SVP Sales and Marketing. In addition, a new, more robust reporting suite quickly and clearly illustrates for marketers which elements of Big Data are fueling consumer response to ads. Our system analyzes every user response to a brands creative, tying the result to data such as weather, time of day, gender, geography and more, all delivered in concise reports designed to deliver key insights about what is driving performance noted Kubitz. This new release will support all of Cognitive Match's media and agency partners and their respective clients to have the best possible creative delivered across campaigns.

Alex Kelleher, CEO and founder of Cognitive Match, was invited to speak at the DLD Tel Aviv Festival and Conference. Alex presented how Cognitive Match drives interaction by consumers. The DLD conference was hosted in Tel Aviv October 21-25th. The Israeli high-tech entrepreneur Yossi Vardi again co-chaired the event with publisher Hubert Burda in this vibrant atmosphere. In attendance at the festival were global companies such as Google, Facebook, Zynga, Autodesk, Y&R Advertising, Amazon, AOL Advertising, Skype and several investment groups.

About Cognitive Match

Cognitive Match is the leading provider of Dynamic Creative Optimization; changing the online experience for both advertisers and consumers by eliminating generic ads using date to optimize advertising tailored to individuals. Cognitive Match works with top agencies, advertisers and media partners across PC, Mobile and Tablet devices. The company recently won the TechCrunch Europa Award for Best Advertising & Marketing Technology and was recently selected as a Future 50 company.

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