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eCommerce Agency Chameleon Digital Media Announce Development of their New Voracio Responsive eCommerce Platform, a “One Platform for All Devices” Approach to Online Retail

Huddersfield, West Yorkshire (PRWEB UK) 9 October 2013

In the summer of 2013, the Huddersfield based agency made the decision to re-develop their enterprise eCommerce platform from the ground up, taking a mobile first approach. When complete in winter 2013, the new responsive eCommerce platform will be ready to roll out to their existing and prospective clients. All features of their legacy platform will be maintained, plus many new features will be available. The Voracio ePOS integration for true multi channel retailing is a further advance in their field of expertise. Codenamed ‘Voracio,’ Chameleon see this as future proofing project which will result in “one platform for all devices” and represent a major advance in their stature with the professional and enterprise eCommerce arena.

Company owner and eCommerce entrepreneur James Noon quoted:

“There’s plenty of content online discussing the debate of mCommerce vs Responsive eCommerce. In a nutshell, using a mobile commerce platform entails having a standalone website that is developed specifically for use on mobile devices. A responsive eCommerce platform is where one website will cater for all devices, mobile, tablet, desktop, covering all viewports.”

“In the past, there were two types of websites a business could choose to have developed to cater for the mobile audience. One was to ask their web developer to build a stripped down mobile version of the desktop site, using redirects for mobile traffic, the other being to commission a mobile specialist firm to develop a separate mobile site. These approaches served well in the past, however are becoming outdated, both having considerable and increasing drawbacks in regard to costs and user experience. Here are just a few of the major issues,” added James.

On discussing the negatives of traditional mobile development, James noted the following:

“Both of the above are often only optimized for a limited number of devices. Such is the diversity of mobile devices these days, this means that the users browser experience is compromised. Mobile sites require redirects, having different URLs to the desktop site which makes SEO efforts much more difficult.”

“Having separately hosted sites often causes issues with content synchronization, including expensive integration development costs. This is because the mobile and desktop site usually pull content from two separate data sources,” James continued.

“Often the user experience from mobile to desktop is inconsistent, your most loyal customers may struggle to perform tasks they are familiar with on your desktop site when browsing your mobile site. Features may differ too; for exampl, your loyalty points scheme may not be available to mobile users, again compromising user experience and conversions. Managing content for two separate sites makes difficult and more time consuming work for marketing departments.”

James then continued to discuss the advantages of a responsive website:

“Content maintenance is easier, changes to your site are made through a single CMS; this is better for accuracy and productivity. Responsive sites use one set of URLs, whatever the device the URL for any page will be the same. This is better for SEO efforts and conversion page optimization. Another fact is that Google themselves recommend responsive web design, as seen in their guidelines for mobile development.”

“Marketing campaigns are easier to manage, more cost effective and provide a higher return on investment as the users landing page is automatically optimized for their viewport. Responsive sites can be shared more easily and importantly the user experience is consistent across multiple devices. All things considered, responsive sites are more cost effective.”

But what of the performance and technical implications for a responsive site?

“We’ve studied the technical implications of responsive sites in great detail,” said James who heads up the eCommerce platform. “There is some opinion that responsive sites can be heavy on load times, however many articles we’ve studied mentioning such issues are outdated and solutions have already been developed. We have always taken website performance into consideration, for this RWD project we are implementing a number of techniques to ensure optimum performance for all devices, for example we use RESS (Responsive with Server Side coding) and device detection alongside media queries to determine what content to feed to the user.”

The company concluded several months back that responsive eCommerce is without doubt the way to go, they believe it is the future of online retail and as such have invested much time and focus on the development of their new responsive ecommerce platform, codenamed ‘Voracio.’ They are looking forward to rolling out our first sites later this year.

Company Information:

Chameleon Digital Media are a growing force in the eCommerce platform arena. Established in 1998 as a graphic and web design agency, over the past several years Chameleon have invested heavily in the development of their own eCommerce platform. This platform is used by scores of online retailers throughout the UK. Chameleon are midway through the development of their all new responsive ecommerce platform, code named ‘Voracio’ which makes use of the best in responsive web design techniques. It is set to be one of the first fully responsive ecommerce platforms available in the UK, taking a one platform for all devices approach.

The Huddersfield based business are a full service digital agency, offering ecommerce, CRM integration, web design, online marketing, SEO, PPC and branding. Their success has been attributed to having the right mix of creativity and technical expertise alongside a friendly and personal service.

Chameleon Digital Media

1 St Pauls House

Brooke’s Mill

Armitage Bridge


West Yorkshire


+44 (0)1484 304545


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Huddersfield based Responsive eCommerce agency unveil new website for Denby Dale Coffee Ltd

Huddersfield, West Yorkshire (PRWEB UK) 3 October 2013

Denby Dale Coffee Ltd is a family run business based in the Yorkshire Pennines, it was founded in 2002 by coffee enthusiast Steve Roy. Having spent the past 15 years dedicated to coffee, working for some of the biggest coffee brands in the world, Steve decided to pass along his knowledge and expertise to his own customers, creating a personal experience - Denby Dale Coffee was born.

The previous website had served the Huddersfield based business well, but the time had come to take the online aspect of the business to new levels. To this avail, Chameleon were approached by company director Steve Roy and asked to provide a detailed demonstration of the Chameleon eCommerce platform. Chameleon were successful in their pitch which was up against three established Leeds based web design agencies.

The new ecommerce website for Denby Dale Coffee is built upon Chameleon’s very own enterprise level ecommerce platform. It is complete with a wealth of features suitable for any serious online retailer. The powerful yet easy to use content management system makes website maintenance a breeze. “Our client now has far more control over site content than the previous platform they were using, within days of us handing over the content management system, we received compliments as to how the structure of our cms just ‘makes sense’ and how clear it was that the search engine optimization capability for categories and products went far beyond that of their old off-the-shelf platform” commented web developer James Noon.

Most of the front end content is managed by the powerful Chameleon content management system. The site features a hierarchy category structure complete with a simple drag and drop positioning interface. Any number of parent/child categories can be created, configured and highly optimized for search engines. Products are easily created and assigned to categories, complete with multiple images, video features, multi buy discounts, cross selling, up-selling and product bundles. Every individual product can also be highly optimized for search engines. Feature banners, discount vouchers, delivery rates, loyalty points, vat settings and so much more are managed with ease via the cms. Products are also integrated into Google Merchant, an xml feed provides all the latest product data, structured for use in Google product listing adverts.

The home page of the website allows the client to feature categories and products, alongside featured blog articles and banners, again, all managed easily via the cms. “A great feature of our platform is how we’ve integrated the WordPress blog platform into specific areas of our eCommerce platform, such as on the Denby Dale home and category pages. Our cms allows the client to link blog categories to the actual eCommerce categories, featured articles from the blog are then fed into the main site itself, this is great for SEO and user experience.” added James.

The new website has been designed and built to be not only highly effective in eCommerce functionality and conversions, but to give site visitors confidence in the Denby Dale Coffee brand. This is reinforced by a professional image, knowledge based articles, genuine customer reviews powered by eKomi, customer testimonials, customer loyalty points, Norton Secure Site SSL, all alongside well written website content. Just a few of the core elements for any successful online retailer.

Chameleon Digital Media are a growing force in the eCommerce platform arena. Established in 1998 as a graphic and web design agency, over the past several years Chameleon have invested heavily in the development of their own eCommerce platform. This platform is used by scores of online retailers throughout the UK. Chameleon are midway through the development of their all new responsive ecommerce platform, code named ‘Voracio’ which makes use of the best in responsive web design techniques. It is set to be one of the first fully responsive ecommerce platforms available in the UK, taking a one platform for all devices approach.

The Huddersfield based business are a full service digital agency, offering ecommerce, CRM integration, web design, online marketing, SEO, PPC and branding. Their success has been attributed to having the right mix of creativity and technical expertise alongside a friendly and personal service.

Chameleon Digital Media

1 St Pauls House

Brooke’s Mill

Armitage Bridge


West Yorkshire


+44 (0)1484 304545



Marketing for Good – redpepper Agency Participates in CreateAthon for 7th Year in a Row

Nashville, TN (PRWEB) October 23, 2013

redpepper, a Nashville-based, award-winning advertising agency, is proud to announce their October 23-24 participation in CreateAthon 2013, a 24-hour, marketing blitz during which creative agencies, professional organizations, and universities provide pro-bono marketing services to under-funded local non-profits. This is redpepper’s seventh year participating in the national event, and thus far the company has contributed more than $ 650,000 in work to various non-profits through the program.

redpepper is one of fourteen agencies in North America that is hosting their own CreateAthon as part of Pro-Bono week that kicked off on October 20, 2013. This year redpepper, who has offices in both Nashville and Atlanta, will be working to create social change in both local communities by partnering with Nashville’s St. Luke’s Community House, Hands on Nashville, The Tennessee Respite Coalition and Atlanta’s Kate’s Club.

“It’s caffeine-fueled insanity. And I couldn’t think of a more fulfilling way to give back to our community,” says Tim McMullen founder and executive creative director at redpepper. “We pull an all-nighter to create anything from brand identity packages and social media plans to videos and t-shirt designs for underdog nonprofits so that they can continue to tell their story effectively and serve more people in need.“

Since its inception in 1998 led by a single ad agency, Riggs Partners, CreateAthon has grown exponentially with 81 participating agencies that hold events in their respective markets. The effort has impacted more than 1,275 nonprofits, delivering more than 3,100 projects valued at more than $ 15 million.

About redpepper:

Ad agency by day, invention lab by night, redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN and 60 Minutes to TechCrunch and Slate. To learn more, please visit

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31Oct/130 Launches New Website by Digital Agency Active Web Group

Hauppauge, NY (PRWEB) July 15, 2013

National Business Capital, the leading nationwide alternative to traditional financial institutions, has recently debuted its new online image,, created by the digital agency Active Web Group of Hauppauge, NY. National Business Capital turned to Active Web to design and build the companys website to assist NBC to realize its online business goals. The result is an easy to access, navigate and utilize site enabling visitors to learn about the companys services and apply directly online or call for further assistance. The site is also designed to increase National Business Capitals brand awareness for

We developed a mutual respect for each others business ethic while working with AWG to create our website, states Joseph A. Camberato, Managing Partner, National Business Capital. We recommend AWG to our clients to assist them as they have National Business Capital to gain and retain their online market share, Camberato notes.

Active Web Group appreciates the confidence National Business Capital has placed in our team to understand their industry and to implement their new online presence aimed at achieving and exceeding their business goals, states Patrick Norton, Vice President & Director of Business Development Active Web Group, Inc. It is gratifying for us to work with a client who grasps the value of our customized website design initiatives, thereby setting the stage for an optimal outcome, he concludes.

National Business Capital offers working capital financing to all types of businesses of all sizes, from start-ups to well-established firms including those with less than favorable credit histories or no collateral. The company is known for not requiring fees upfront, offers loan approvals within 24 hours and funding within days not weeks as is the industry standard. An application takes just a few two minutes to complete.

About National Business Capital:

National Business Capital is one of the nations well known sources for business financing. It is a niche company with many years of experience in the business finance industry. NBC's goal is to complete the clients financing needs quickly and efficiently without the difficulties often encountered during the loan process at traditional banks. National Business Capital is highly experienced in assisting many different types of businesses regardless of their credit background.

National Business Capitals approval process is not based on just an applicants credit score.

NBC evaluates the whole picture and use realistic underwriting practices. The slogan underscores the firms intent to assist business owners to take their enterprise to the next level: Business is Built on Relationships We look forward to Starting a Relationship with You.

About Active Web Group, Inc.

Active Web Group is an industry leader known for its highly effective, optimization campaigns. A full-service agency, Active Web Group, in addition to Website Redesign and tandem with crafting successful SEO strategies, AWG also has extensive experience in high Google placement, Programming (all proficiencies including php, asp and, Email Marketing, Website Content Development, Graphic Design, E-Commerce, Magento Ecommerce, WordPress Ecommerce, Mobile sites, custom solutions and Pay-Per-Click Marketing.

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Digital Agency Rockfish Launches Digital CRM Practice

Dallas, Texas (PRWEB) September 06, 2013

Rockfish, a digital innovation partner that drives business for some of the worlds largest brands, has created a formalized digital customer relationship management (CRM) practice that aims to work with brands to monetize big data into actionable, engaging experiences for consumers.

As digital, social and mobile have evolved CRM practices, the goal is no longer simply to capture more data. Marketers must now leverage digital CRM strategies to use the right data to respond to customers in real-time via the right device with relevant content that implies a company values their business.

Traditional CRM systems focus on targeting the right customer with the right message at the right time, says Dawn Maire, Chief Strategy Officer for Rockfish. But in the era of digital and mobile marketing, CRM needs to do more than that in order to keep up with the multichannel experiences available to consumers. At Rockfish, our CRM practice builds holistic solutions for communicating to the right customer with the right message in real time on the right device.

Rockfish has built on its award-winning mobile and digital practices to offer clients a cutting-edge solution for connecting with customers in the digital landscape. The holistic practice already counts a dozen major brands as clients; they turn to Rockfish for database design and management, CRM strategies, customer analytics and choosing service providers.

By leveraging rich data sets available through social APIs and using cloud-based computing to store large amounts of new data, marketers can tap into the growing consumer data and synthesize and act on it more quickly.

We can impact decision-making in real-time because of the technologies and digital platforms we are able to tap into, says Maire.

Leaders in the new Rockfish digital CRM practice include:

30Aug/130 Launch Their Web Design Agency Into The World Of Luxury

London (PRWEB UK) 17 May 2013 have announced today that they have launched their new website moving them into the the luxury web design space.

The announcement comes about after the company founder Ben Hulme said: "We have been overwhelmed with the number of enquiries we have had into web design since launching our popular luxury digital magazine So we figured, we would focus on the luxury space for digital design to meet our clients demands. We are really proud of what we have been able to achieve and look forward to working with more exclusive clients in this space."

The new design oozes luxury and after a complete company 're-think' they are really proud of what they have created. was founded in 2006 by Ben Hulme after he graduated from Loughborough University with a BA in Industrial Design And Technology. Since then, the company has been working on web design, SEO, graphic design and video work.

"We have decided to focus our company on design only, with web design and digital graphic design being the core of our business. We have partners worldwide who can assist with internet marketing and the other elements to online business, but we have found our niche market in the luxury sector as that is what our client base has dictated," says Mr.Hulme.

We look forward to seeing the company thrive in this space.

To find out more one can visit the HulmeAndHulme website:


Acquirgy Publishes New eBook: The DRTV Agency of the Digital Age

St. Petersburg, FL (PRWEB) May 24, 2013

We live in a world where real-time optimization of marketing campaigns is necessary for success, and failure to act in a timely manner gives the opposition an open door to capitalize on consumers who are searching for DRTV-advertised products.

With more and more responses coming online, competitors bidding on your company and product names in search, and technology that allows just about any marketer to be very nimble, the old way of doing business just doesnt cut it. This eBook looks at how DRTV agencies need to change in order to take advantage of tools that enhance real-time optimization of DRTV campaigns. Sections:


Legal Marketing Agency Furia Rubel Places First in The Legal Intelligencers Best Of Survey for Second Consecutive Year

Doylestown, Pennsylvania (PRWEB) October 28, 2012

Award-winning Bucks County marketing and public relations firm Furia Rubel ( was named the top legal marketing agency in The Legal Intelligencers Best Of 2012 survey. This marks the second consecutive year that Furia Rubel has earned the number one or gold ranking and the third-straight year that it has placed in the top tier.

The Legal Intelligencers annual Best of survey asks readers to cast their votes for the best providers of products and services to Pennsylvanias legal community. The results of the survey were announced in the publications Best of 2012 issue, which was published on October 23.

Furia Rubel Communications occupies a unique niche as a legal marketing and public relations agency, said Furia Rubel president and CEO Gina F. Rubel, Esq. We combine deep legal marketing experience and an understanding of strategic communications to enable law firms, legal marketers and other service providers to meet their corporate business goals. We are honored to have earned the top ranking for the second-straight year. It is a testament to the dedication of our staff and the support of our clients.

Earlier this year, Furia Rubel was named one of 2012s Best Firms in the United States by The National Law Journal in three categories: Law Firm PR, Crisis Management and Law Firm Website Design. More than 450 firms were nominated for the list, and votes were only accepted from members of the legal community.

The Philadelphia Business Journal recognized Furia Rubel Communications as a leading full-service marketing agency in its 2012 Branding, Marketing and Media Services List. Furia Rubel was also recognized in the Philadelphia Business Journal as a Top Corporate Giver for the fifth-straight year.

Celebrating its 10th year in business in 2012, the woman-owned certified agency consists of specialists who provide strategic planning, marketing, public relations, graphic design, websites, social media and media relations to a wide array of professional clients. Furia Rubel represents law firms, technology companies, educational and religious organizations, financial service, accounting and tax providers, nonprofits, pharmaceutical, manufacturing and elder care companies. For more information about the company, visit, follow them on Twitter at @FuriaRubel or subscribe to their blog at

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Travel Agent In Brighton Appoints Marketing Agency From Marketing Quotes Website.

Basingstoke, UK (PRWEB UK) 7 December 2012

Marketing agencies in Brighton vary in their size and experience, and since there are so many marketing companies in Brighton, this is why Marketing Quotes was approached for help. A boutique travel agent in Brighton approached Marketing Quotes in order to help find a local marketing company that had experience in doing marketing for travel agents.

The travel industry in the UK is facing difficult times, with the recession and the highly competitive nature of the holiday industry. Many travel agents are looking for new ways to attract holiday makers and ensure that local people look to local travel agents rather than using travel websites.

The owner of the travel agent in Brighton commented 'we were so pleased to have come across Marketing Quotes, the idea of spending hours sat at a computer going through website after website, finding local agencies that have holiday/travel experience and then calling each one up to ask about prices and feedback was like a dark cloud over me. We did want an agency to do a website re-design for us, as well as some PR. We had talked to a few PR agencies in Brighton; however none could cover the website side of things for us as they did not have the resources to cover website updates and design work. We have had a few meetings with a few local marketing companies in Brighton, and have found one that we like the look of, so we plan to start working with them early next year.'

Anne Richards (who works at Marketing Quotes) added 'we have helped many companies in Brighton over the years and know many of the marketing and website designers in Brighton, so finding one that knew the travel industry was not hard at all. We put 4 agencies in contact with the client and understand that after meeting a couple, they have decided to use one moving forwards. We have found that having industry experience is integral to marketing success, if the agency understands the market, they will know what they are communicating when marketing the clients products or services.'

About Marketing Quotes - Marketing Quotes is a free service to UK businesses to help get free advice and quotes from local marketing agencies.


Global Digital Marketing Agency Looks to Continue Success in Q4

Charlotte, NC (PRWEB) October 12, 2012

Command Partners is coming off of a stellar third quarter, adding three new employees and bringing on several new high-profile clients to accelerate their growth.

The Charlotte-based startup hired a Chief Strategy Officer, a Director of Online Marketing and a Client Success Manager to add to their already impressive team.

Since we founded Command Partners, we have been able to assemble the best team in the business, said Managing Partner Amish Shah. The reason that high-profile clients continue to come to us is because they recognize our top-talent and our remarkable track record of growing businesses through our marketing strategies that maximize ROI.

Along with new team additions, Command Partners has become the preferred agency for startups and established technology companies across the globe.

Some of Command Partners most high-profile client additions include:

COOKOO Watch - Based in Washington, is a cutting-edge technology and engineering company that has teamed up with world-class manufacturers and design experts to create the COOKOO Watch and smart keychain.

Connectedevice - Based in Hong Kong, Connectedevice is a global technology company specializing in the design and manufacturing of wireless communication accessories. They are recipients of both the CES and Red Dot awards for outstanding design and quality.

EarTop Technologies - Led by a 19 year old CEO, the company and founder have been named to Forbes 30 under 30 and selected by the White House as an Empact 100 Showcase company. EarTop is a technology company that turns wired devices to wireless. They are building their first product, which will make Bose and Beats by Dre headphones bluetooth compatible.

Simpleware - Based in New York City, Simpleware is dedicated to solving everyday kitchen problems by inventing innovative products. They have currently created the worlds first perforated cutting board and are on track to grow their product line rapidly.

Onanoff - Based in Hong Kong, Onanoff is a design and technology company that makes simple products for your everyday digital life. They have sustained interest in their product line after a successful Kickstarter campaign, and look to launch a new universal tablet dock that will be the worlds first to fit the rumored iPad mini.

Genetipetz - Based in Charlotte, Genetipetz is a company that designs and creates unique plush toys that combine different animals to create an imaginative new combination. The founder invented the animals to celebrate difference and diversity by showing children that sometimes the combination of several different qualities make us better.

Full Color Games - Based in Las Vegas, Full Color Games is a revolutionary deck of playing cards that will reinvent the popular games of solitaire, which will be hitting the app market soon. They have reinvented the deck of cards, removing face cards and the traditional black and red, while adding a fifth suit.

Phosphor Watches - Based in Los Angeles, Phosphor Watches is a new American watch brand focused on the relentless pursuit of watches that integrate new technologies combined with compelling design. Due in part to Command Partners efforts, their new smartwatch, Touch Time, received over $ 300,000 in funding on Kickstarter.

Church Street Realty - Based in Charlotte, Church Street Realty is a realty company serving downtown Charlotte.

Classic Graphics - Based in Charlotte, Classic Graphics is ranked in the top 2% of graphics companies in North America, serving some of the most notable corporations in the country.

Education Corporation of America - Based in Alabama, ECA owns and operates private institutions of higher education throughout the United States.

Manchester Sky - Based in Charlotte, Manchester Sky is an innovative entertainment and educational research & development company. Manchester Sky also has an education foundation that funds scholarships and grants for nonprofits.

Having clients around the world in different time zones isnt a simple task, but with the team we have assembled, we are able to serve our clients on their schedule, said Managing Partner Roy Morejon. Clients in the tech industry come to us because they are aware of our track record, and I dont see that slowing down anytime soon.

Command Partners has grown over 300% in the last 9 months, building a premier list of clients and adding top-notch talent to their team. With these additions, Command Partners will be able to continue their drive towards an incredibly successful year into 2013. To learn more about Command Partners, visit or contact them to learn how they can help you.

About Command Partners

Command Partners is a digital media agency that focuses on driving online visibility and lead generation, including social media marketing, search engine optimization, public relations and strategic advisory services. Command Partners works with clients ranging from high-tech startups, e-commerce brands, B2B and Fortune 500 companies. Command Partners is located in Charlotte, NC and works with clients around the globe.

For more information, go to, Find us on Twitter and Facebook.

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