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16Jan/140

Bluefin Media to Exhibit and Provide Video Highlights from Ad-Tech New York 2013


New York, NY (PRWEB) October 29, 2013

Bluefin Media, Inc. (http://www.BluefinMedia.com), an empowering, entertaining, engaging lifestyle digital media company, announces they will exhibit and provide video highlights from Ad-Tech New York 2013.

Bluefin Media is a leading producer of specialized video content producing over 250 original content videos a month. Bluefin’s sites are among the top 10 destinations on the Internet for video consumption and garner over 50 million video plays every month. Two new video production studios located within Bluefin’s corporate offices will provide space specifically dedicated to its video production services team.

Bluefin Media Studios will boast the latest television production equipment needed for single or multi-camera high definition shoots. The green screen studio features an infinity wall while the multi-camera studio is suitable for larger scale productions.

Aligning brand support with original video content is becoming an increasingly attractive option for many marketers and advertising executives. Bluefin Media creates successful connections between leading brands and consumers. The power of online video, leading to stronger brand relevance, response rates, conversions and revenue is what the Bluefin consumer relevance strategy is built on.

The Bluefin Media Studios production team creates a wide variety of original content, utilizing state-of-the-art video equipment to deliver exceptional quality. From ideation to the post-production phase of a project, the team focuses on delivering top-notch content through savvy experience inspired by newsworthy information.

Bluefin Media Studios offers short and long format video production, on-camera talent, studio or location production equipment and services for online interactive video ads, customized campaigns and commercial production. Bluefin Media’s original video content is featured throughout all its properties including Fashion First Media, Global Food Media, and Gossip Center Network.

For attendees and other exhibitors who visit the Bluefin Media booth, will be given the opportunity to enter a raffle that will leave them gaining more than just the event experience. Attendees will have a chance to enter to win $ 25,000 in display advertising.

About Bluefin Media

Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company please visit http://www.bluefinmedia.com.

Contact: Sophia Fisher, Director Marketing/Public Relations

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14Jul/110

ad:tech New York 2006 Pre-registers More than 12,000; Show Takes Inclusive Look at How the Intersection of Marketing and Technology is Shaping the Future of Brand Hilton New York, November 6 ? 8, 2006

ad:tech New York 2006 Pre-registers More than 12,000; Show Takes Inclusive Look at How the Intersection of Marketing and Technology is Shaping the Future of Brand Hilton New York, November 6 – 8, 2006











New York (PRWEB) November 7, 2006

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, today continues its largest exposition to-date, at the Hilton New York. The theme "from the alley to the avenue" underscores the show's broadening appeal to the entire media industry -- from New York's Silicon Alley to Madison Avenue, and far beyond into expanding global markets. More than 12,000 people have pre-registered to attend before the show's end on Wednesday, November 8.

"The energy here in New York is incredible," said Drew Ianni, ad:tech Chair, Programming. "The floor is crowded, the sessions are buzzing, and it's clear that ad:tech's focus -- on the intersection of marketing and technology -- now appeals to a broader and more invested audience than ever before. Because of the high concentration of key industry influencers, it's also a natural place for companies to announce relevant news."

News from ad:tech is posted at http://www.imediaconnection.com/summits/coverage.asp. A sample of exhibitors presenting new products and services at ad:tech New York 2006 include:

ad pepper media (Booth 621, http://www.adpepper.com) unveils iSense in the US, an innovative semantic advertising technology that delivers true relevance to display ads.

Advertising Research Foundation (ARF) (http://www.thearf.org) previewed a first definitive knowledge resource, The Online Advertising Playbook, today at ad:tech. Published by J. Wiley and Sons in the Spring 2007 (hardback $ 29.95, 320 pages), the Online Advertising Playbook reviews over 1,000 case studies, academic papers and professional articles to answer the question: what do we know about how online advertising works and how can practitioners best use this knowledge. The Playbook presents principles and winning plays for marketers.

CommerceTel (Booth 320, http://www.commercetel.com) a leading provider of interactive TV solutions, and Jeff Mirkin Productions, leading game and reality television production company, announced an agreement whereby Jeff Mirkin Productions will use CommerceTel technology to add interactive elements to TV shows currently in production.

Datran Media (Booth 1201, http://www.datran.com), a performance-based marketing company, launched a new business-to-business version of its flagship customer management solution adLoyalty.

Efficient Frontier (Booth 424, http://www.efrontier.com), has formed a strategic alliance partnership with Mitsui $ Co. through its e-marketing subsidiary Vizia to launch Search Engine Marketing in Japan.

eMarketer™ (Booth 410, http://www.emarketer.com), published a new report, Internet Video: Advertising Experiments & Exploding Content. The published numbers illustrate a huge surge in online video spending for 2007 – of 89%, to be exact.

FourSpots, Inc. (Booth 2016, http://www.fourspots.com), unveiled a beta version of its revolutionary online video advertising exchange platform that allows advertisers to reach targeted consumers on addressable devices, including the PC, TV, mobile phone and digital display.

Marchex (Booth 603, http://www.marchex.com) launched Marchex Network, an advertising network featuring Marchex's more than 200,000 owned and operated Web sites which attract tens of millions of unique users per month. Advertisers can directly bid for placement on a Cost-Per-Click basis across Marchex's network of Web sites, based on designated keywords and categories.

MediaWhiz Holdings, LLC (Booth 139, http://www.mediawhiz.com) "MediaWhiz" launched White Delivery List Management (http://www.whitedelivery.com), which will offer transactional message delivery as an added service to its current and new e-mail list management clients.

NeuroFocus (Booth 418, http://www.neurofocus.com) demonstrated its brain wave analysis equipment, to show how it can analyze brain waves in response to advertising, in real time, using a live person. The brain wave response displays as a reaction chart showing the degree of emotional engagement, attention and memory/recall.

SendTec (Booth 507, http://www.sendtec.com) (OTCBB:SNDN), in an unprecedented development in the direct marketing space, and a sign of changes in the marketing industry, has become the only publicly listed full-service advertising agency in the US to earn the Microsoft Gold Certified Partner status that Microsoft states "represents the highest level of competence and expertise with Microsoft technologies and (is awarded to companies with) the closest working relationship with Microsoft." The Gold status is an earned accreditation that all companies registered in the Microsoft partnership program can work towards.

SilverCarrot (Booth 2715, http://www.silvercarrot.com), an online publisher, launched both Recipe4Living.com and the SilveriNet affiliate network. The first is an interactive community enabling users to share ways to cook and live a healthy and joyful life, and the latter joins Web publishers with the industry's top advertisers.

TeleFlip, Inc. (Nassau B, http://www.teleflip.com) demonstrated its new text messaging technology as part of the "Now and Next Technology Showcase." Poised to revolutionize the way computer and cell phone users communicate, the company has developed a patent-pending service that enables anyone to quickly and easily send emails to any mobile phone -- from any personal computer.

Undertone Networks (Booth 502, http://www.undertonenetworks.com) introduced an enhanced version of its behavioral targeting solutions, ReDirect™. The new behavioral targeting product allows advertisers added opportunities to reach current customers while closing the sales loop on potential prospects.

Vimation (Booth 2703, http://www.vimation.com), a video interactive media firm that has developed a proprietary online interactive video solution (VIM®) based on Flash technology, announced it was selected by UniWorld Group, Inc. to produce the first online interactive video for the Lincoln Zephyrtoday and launched the website of Michael Cialdella, a Best New Artist nominee at the upcoming New Music Weekly Awards.

YFonGlobal (Booth 2114, http://www.yfonglobal.com), internet media company and social network services provider, demonstrated its first implementation of WindStorm™, a Social Network Marketing platform with integrated VoIP. The product is now available as a private-label solution for marketers, allowing them to rapidly deploy, manage, grow, and monitor experiential, viral, and grassroots communities centered on a company's brand in as few as 10 working days.

For public information, please visit http://www.ad-tech.com.

Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230 or ad-tech@atomicpr.com. Media can also register directly at: http://www.ad-tech.com/press.asp

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Contact:

Martha Shaughnessy, Atomic PR

t. 415.402-0230

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Attachments



















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







12Jul/110

WebmasterRadio.FM to Host Programming from ad:tech New York Conference Floor

WebmasterRadio.FM to Host Programming from ad:tech New York Conference Floor










Fort Lauderdale, FL (PRWEB) November 3, 2006

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the Internet marketplace and the official radio network of the ad:tech conferences, announces exclusive coverage of the ad:tech New York conference, November 6-8, 2006. Listeners can visit http://www.WebmasterRadio.FM to tune into the latest ad:tech coverage and current WebmasterRadio.FM programming.

Featuring exhibitor, speaker and sponsor interviews, WebmasterRadio.FM's ad:tech New York programming will be spearheaded by WebmasterRadio.FM's team of roving reporters, including ad:tech Chair Emeritus Susan Bratton, Co-Founder and Chief Persuasion Officer of Future Now, Inc. Bryan Eisenberg, Daron Babin and Brandy Shapiro-Babin of WebmasterRadio.FM and iMedia Connection's Search Editor Kevin Ryan, also of Kinetic Results.

"Our roving reporter team includes icons from the digital marketing industry that represent the best of their own fields," explained WebmasterRadio.FM VP of Marketing Brandy Shapiro-Babin. "These leaders have a unique perspective and keen eye to highlight the best information from the brands and brand-makers at the ad:tech conference. Our exclusive coverage allows our listeners, even those who are not able to be at the conference, to receive top-level tips and perspective from inside the digital marketing industry's most important event."

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Beijing, Shanghai, Singapore and Sydney.

Previous ad:tech specials, exclusive interviews and direct from the floor tradeshow coverage is available in archived, mobilecast and podcast format at http://www.WebmasterRadio.FM and all major podcast channels. Click on the Archive to access "Tradeshow Coverage."

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin

WebmasterRadio.FM

954-309-5578

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Attachments


















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Tech Press Releases

9Jul/110

ad:tech San Francisco Delivers Advice and In-Depth Brand Case Studies for Stronger Returns

ad:tech San Francisco Delivers Advice and In-Depth Brand Case Studies for Stronger Returns











San Francisco (PRWEB) March 10, 2009

ad:tech expositions, LLC (http://www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, today announced its annual show in San Francisco to bring together marketers and share practical advice for achieving strong returns from digital advertising in a slow economy. The event will take place from April 21-23 at Moscone Center West.

During the 3-day conference, ad:tech San Francisco will explore media revenue and distribution strategies, expose marketing and branding best practices and tactical takeaways, and quickly bring attendees up to speed on emerging trends, platforms and technologies. Session tracks will drill into real-world case studies, cost cutting, improving returns, and practical training workshops that empower attendees as they head back to the workplace.

Keynote speakers include Jimmy Wales, Founder of Wikipedia, on how to reach today's digital consumer in "their" space, Jason Kilar, Chief Executive Officer of Hulu, talking about disruptive technologies and the flight from traditional to digital media, and Steve Hayden, Vice Chairman of Ogilvy Worldwide, sharing cutting-edge creative. Early bird pricing for ad:tech San Francisco is available through Friday, March 20. The exhibit hall pass, which includes all keynote presentations, is free when registering by March 20.

"This year's ad:tech focuses on delivering practical solutions that will continue to drive business and innovation during these uncertain times," said Drew Ianni, Chairman of Programming and Senior Global Analyst for ad:tech. "Although the economy is struggling and is having a far-reaching impact on many industries, including advertising, the new ideas that are born now will propel the industry for the next decade and strengthen digital advertising and branding."

ad:tech San Francisco is in its 13th year and recently won Tradeshow Week's Fastest 50 award for the show's rapid growth and popularity. In addition to the regular ad:tech conference and expo, three additional events will take place at Moscone West: MobileMix, SMX@ad:tech, and ADSPACE.

MobileMix: Mobile Marketing Conference + Expo

Free to ad:tech full conference attendees, MobileMix is a one-day mobile marketing conference on Tuesday, April 21 that explores the opportunities the mobile channel presents to engage consumers. Mike Wehrs, President and CEO of the Mobile Marketing Association, will keynote the event by surveying the mobile landscape and providing the state of the mobile industry. Other sessions during the day will explore how to best reach the mobile consumer, understanding mobile culture, building brand awareness, and managing your brand appeal and reputation on mobile devices.

Details about the MobileMix conference are available at: http://www.ad-tech.com/sf/adtech_san_francisco_mobilemix.aspx

SMX@ad:tech

This year, ad:tech San Francisco is partnering with Danny Sullivan, Editor-in-Chief of SearchEngineLand.com, and his SMX search conference series to bring attendees the best practices and emerging trends for search engine optimization and marketing for one day on April 22. This conference track includes in-depth conversations on paid search and SEO, and gives an overview of the growing search market.

ADSPACE: Contextual Advertising Conference + Expo

Additionally, ADSPACE - the first and only conference for small to mid-sized publishers wanting to increase their digital revenue on AdSense or similar networks, and advertisers looking to maximize their ROI and optimize ad targeting - will be co-located with ad:tech. Details on the ADSPACE conference are available at: http://www.adspaceconference.com/sf/adspace/.

ad:tech San Francisco will offer conference attendees access to 175+ speakers, 7 keynote addresses, and 50+ breakout sessions with the industry's biggest names including Hulu, Babycenter, Adobe, MTV, Yahoo!, Wal-Mart, Kodak, SFGate, The Wall Street Journal Digital, Forbes, Fox Interactive, MySpace, Marvel Entertainment, NBC Universal, Levi Strauss, and many more.

The exhibit hall will showcase key exhibitors from companies such as Google, Casale, iCrossing, and Rubicon Project, to name a few. A full list of exhibitors is available at:

http://www.ad-tech.com/sf/adtech_san_francisco_exhibitors.aspx.

Platinum Sponsor: Casale Media Gold Sponsor: EDebitPay Silver Sponsors include: Clickbooth; GenieKnows.com; TattoMedia Bronze Sponsors include: AdDrive; Consumer Direct; Neustar; Reply.com Premiere Media Partners include: Fast Company; Forbes; iMedia Connection; MNI Media Partners include: BtoB; DIRECT; Digital Moses Confidential; DM News;eMarketer; MarketingSherpa; Mashable; Mobile Marketer; Personal Life Media; PRWeb; Search Marketing Standard; SmartBrief; Webmaster Radio; Website Magazine Association Partners include: IAB; SF BIG; MMA; OPA; SFAMA; WMA; WOMMA

About ad:tech:

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media:

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Media Contact:

Nicole Calvo

Edelman

650-762-2941

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Tech Press Releases

6Jul/110

CommissionSoup Debuts New Changes at AdTech San Francisco

CommissionSoup Debuts New Changes at AdTech San Francisco












Madison, SD (PRWEB) April 2, 2007

Due to their continued growth online in the past year, affiliate marketing group CommissionSoup is gearing up for the AdTech San Francisco convention in April with a bigger and better exhibit booth and a new customer service and sales manager.

Their repeated success in generating quality leads and obtaining valuable information at AdTech conventions in the past has led CommissionSoup to move from a 10 by 10 foot exhibit booth to a 10 by 20 foot exhibit booth. CommissionSoup, an affiliate marketing group that provides Online marketing solutions, will be revamping their current design to fit the larger exhibit booth as well as to reflect recent updates and additions to their company.

"We are thrilled to debut our new exhibit booth design at AdTech San Francisco," said Darin Namken, president of CommissionSoup. "The new booth is sure to attract even more of the attention we have consistently drawn at AdTech conventions in the past. We look forward to letting AdTech visitors know about the great online marketing solutions that we provide for our clients."

Rick Huntimer, the new customer service and sales manager at CommissionSoup, will also be attending AdTech San Francisco. "Rick is a vital addition to the CommissionSoup team as he will bring fresh ideas and a new perspective to our customer service and sales department," added Namken. "We believe he is going to make a great impact at the company, and we can't wait to introduce him to prospective CommissionSoup clients."

Huntimer will be drawing on the expertise of client development manager Scott Delzer. Delzer has been managing several areas of CommissionSoup including customer service, sales and client development. "The addition of Huntimer will allow Scott to focus his expertise on bringing in new merchants to the CommissionSoup network," Namken noted. "With the growth CommissionSoup is experiencing, the additional staff is necessary to provide our clients with the best experience possible."

CommissionSoup is exhibiting at Booth 5759 at the Moscone Center in San Francisco. Exhibit hours are from 9:00 am to 6:00 pm Wednesday, April 25 and 10:00 am to 5:00 pm Thursday, April 26.

AdTech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Issues to be addressed at AdTech San Francisco include Interactive Internet Marketing, Mobile Marketing, Gaming, TV 2.0, SEO, Social Media, Marketing Metrics, Media Buying, Web Analytics, and Behavioral Target Marketing

For additional information about CommissionSoup or to enroll in the CommissionSoup network visit http://www.commissionsoup.com.

About CommissionSoup:

CommissionSoup provides online marketing solutions through their performance-based affiliate marketing network. CommissionSoup focuses on online marketing solutions by providing a connection for marketers and merchants to create mutually beneficial relationships. With a variety of online programs to market and cutting-edge technology, marketers can find the programs and options to make their marketing efforts a success with CommissionSoup.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Tech Press Releases

5Jul/110

LinkValu Affiliate Network Debuts New “4th Quarter Rally” Program at Ad:Tech NYC

LinkValu Affiliate Network Debuts New "4th Quarter Rally" Program at Ad:Tech NYC










Mission Viejo, CA (PRWEB) October 25, 2007

Ad:Tech New York is the top event for interactive marketing and is considered the most important event for businesses who occupy the interactive marketing and advertising vertical. There is no better event to debut your latest website, marketing program or new concepts than the New York Ad:Tech show, so LinkValu Affiliate Network is debuting all of the above at this event. Said Christopher Snyder, CEO of LinkValu "We are excited to be able to debut our newest website http://www.eLifePolicy.com's affiliate program, and a big promotion designed to attract high caliber affiliates to it called our "4th Quarter Rally". We've upgraded the payout and that's big news to affiliates."

LinkValu Affiliate network is growing rapidly and sees their presence at events like Ad:Tech and Affiliate Summit as critical to their overall growth strategy. "We relish the opportunity to come out and meet our affiliates, our industry leaders and our future partners at events like this" continued Snyder. "The contacts we can make at an event like Ad:Tech New York are historically the most valuable relationships we ever make." It's not just the new contacts, it's a chance to meet face to face with the people that are usually just voices on the phone or emails in the inbox says Shawn Schaefer, Director of Marketing. "Ad:Tech New York gives us a chance to meet our partners face to face and that helps move our business and our website http://www.LinkValu.com forward."

Attending the event for LinkValu will be the CEO, Christopher Snyder, President Sy Alter, Director of Marketing Shawn Schaefer, Business Development Manager Kevin Kittmo, Business Development Specialist Debra Rabin, Affiliate Coordinator Dave Chevalier and Marketing Coordinator Bianca Cooper. They all encourage those attending the event to set up appointments this week to meet them at Ad:Tech. "The event itself is incredible, crowds, noise and a lot of business getting conducted, we wouldn't miss it for the world!" said Snyder. For those seeking an appointment at the Ad:Tech event, see below.

About LinkValu.com

Please contact Bianca Cooper at (949)600-7915 or bcooper@linkvalu.com to schedule an appointment with LinkValu at Ad:Tech NYC. LinkValu is home to the most successful life insurance offers and has sold more life insurance online than any other affiliate network. With over seven years of affiliate marketing experience, http://www.LinkValu.com is home to several exclusive B2C financial offers and other successful affiliate programs. LinkValu.com offers affiliates and merchants excellent support, robust tracking and reporting and unique and proven programs. We invite you to ride our wave to the future of affiliate marketing.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







26Jun/110

Susan Bratton and Rovion Invite Interactive Marketing Industry to AdTech

Susan Bratton and Rovion Invite Interactive Marketing Industry to AdTech










Owings Mills, MD (PRWEB) April 12, 2006

Rovion Inc., the original creator and leading provider of online video spokespersons, has partnered with dmg world media’s ad:tech expositions to promote the company’s upcoming San Francisco conference by using Rovion’s proprietary inPerson technology.

inPerson videos starring ad:tech Executive Chair Susan Bratton will be running on the AdTech website, where Ms. Bratton informs visitors of the upcoming conference, and invites them to register for the two and a half day conference or as an expo only attendee. ad:tech will host its largest exposition to-date centered on the new theme “Connecting Globally: Markets in Motion” April 26 - 28, 2006 at San Francisco’s Moscone Center North.

“People come to ad:tech to learn about new technologies and trends in interactive marketing, so it makes perfect sense for us to partner with this innovative group on this promotion,” said Rovion CEO Len Ostroff. “A personal invitation from the conference’s organizer is hard to beat in terms of adding a personal touch to a website. We think this added layer of interactivity will boost ad:tech’s already unbeatable attendance.”

“We were quite impressed with the Rovion technology and it is a great fit for the ad:tech website,” said Paul Beckley, Show Director. “The inPerson videos are effective without being intrusive and we’re excited to be using this new technology to attract attendees to yet another great conference.”

This promotion follows a successful trial of the Rovion technology by ad:tech sister company iMedia Communications, which employed inPerson to promote the company’s editorial offerings and upcoming conferences earlier this year. During that promotion, 49% of iMedia site visitors watched the entire inPerson video, 3.07 clicked through for more information or to sign up and an astounding 35.74% interacted with the ad. Rovion’s inPerson product suite is a proprietary technology that operates much like the “green screen” technology used for special effects in both motion pictures and television, including virtually every TV weathercast in the US. Rovion brings this magical sensation to life on the Web, enabling its clients to present this unique, innovative and engaging technology directly to their existing and potential customers.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending inPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.

Rovion’s inPerson™ clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, HBO, Hickory Farms, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE. Radio and Broadcast clients include ABC, Clear Channel, Emmis, Granite, Gray, Infinity, RadioOne, Raycom, Scripps, Sinclair, Susquehanna, and Young.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Related Tech Press Releases

26Jun/110

ad:tech Industry Awards Program 2008 Kickoff

ad:tech Industry Awards Program 2008 Kickoff










San Francisco, CA (PRWEB) October 4, 2007

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, announced the kickoff of the ad:tech awards program. For more than a decade, the awards program has recognized talented visual and technology designers who demonstrate excellence in interactive marketing. The start of this program also marks the start of our Call for Submissions period. Creative submissions are now being accepted for the following categories: Interactive Ads and Campaigns, Optimization/Search Strategy, and Web Sites. The award winners will be honored at the 11th annual evening award ceremony, scheduled to take place at the 2008 ad:tech San Francisco exposition.

Don Knox, VP of ad:tech Global states, "We are thrilled to launch the 2008 Awards Program and look forward to reviewing new creative that is truly original and inspirational. With the huge success of the revitalized 2007 program, we are excited to see what is in store for 2008!"

An elite panel of judges will select the Limelight Award winners for each category within each Group. Two new categories were added to the Web Sites Group for 2008, Best Micro Site and Best User Defined Experience.

The 2008 Awards Program consists of the following groups and categories:

Group: Interactive Ads

Best Banner Ad

Best Interactive Broadcast Ad

Best Large Format or Overlay Ad

Best Next Generation Ad

Best Use of Rich Media

Group: Interactive Campaigns

Best Affiliate Marketing Campaign

Best Branding Campaign

Best Business-to-Business Campaign

Best Consumer Campaign

Best Direct Response Campaign

Best Email Marketing Campaign

Best Integrated Campaign

Best Mobile Campaign

Best Multi-Cultural Campaign

Best Social Media Marketing Campaign

Best Word of Mouth Marketing Campaign

Group: Optimization/Search Strategy

Best Campaign Optimization

Best Search Engine Optimization Strategy/Campaign

Best Search Marketing Strategy/Campaign

Group: Web Sites

Best Business-to-Business Marketing Web Site

Best Business-to-Business Transaction Web Site

Best Business-to-Consumer Marketing Web Site

Best Business-to-Consumer Transaction Web Site

Best Micro Site

Best User Defined Experience

Additionally, award winners will also be selected for the People's Choice Award, voted by the public, and for the Industry Achievement Awards.

"The quality of the submissions for the 2007 ad:tech awards was simply stunning. It was refreshing to see such innovative and creative work being done in the digital medium, with such obvious talent and hard work behind it. If interactive has been in the shadow of broadcast in the past, this year's submissions proved that this is no longer the case. Interactive has hit the prime time," states Awards Executive Panel member, Ron Belanger, VP of Agency Relations Yahoo! Search Marketing.

To submit creative to this awards program, please visit: http://www.ad-tech.com/awards/

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Chicago, Miami, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, India, Singapore, Australia, and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com

Contact:

Caroline Giovando Lindley

caroline(at)ad-tech.com

415.464.8527

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







24Jun/110

ad:tech Singapore2010: The Largest Media and Marketing Event Arrives in June

ad:tech Singapore2010: The Largest Media and Marketing Event Arrives in June











ad:tech Singapore 2010


Singapore (PRWEB) April 9, 2010

ad:tech expositions, LLC (http://www.ad-tech.com), the leading conferences and exhibitions organizer for the global digital marketing community, today announced it will be bringing back its highly successful Singapore conference in June this year. The event will be held on June 3-4 at the Suntec Convention Centre, Level 2.

Traditional marketing models are rapidly giving way to more adaptable and flexible frameworks dominated by digital practices and tools. This is a direct result of the growing importance of the online medium, characterised by the rise of the e-citizen, online communities, social media and networking platforms.

With the continued growth in technology and use of digital media, ad:tech Singapore 2010 offers the ideal environment for marketers to debate the enigma of the digital landscape, and exchange strategies and discover global learnings and best practices. The event brings together media and marketing experts to brainstorm, discuss, share and define the issues and best practices that shape the digital landscape of tomorrow.

"ad:tech endeavours to bring together global best practices, learnings and case studies that provide an ideal networking platform for the like-minded professional. Said Paul Beckley, Vice President, ad:tech Singapore. "We are extremely humbled and delighted with the initiatives undertaken by the Singapore government in this direction and the support from the MDA and STB this year."

ad:tech Singapore 2010 is poised to be even more exciting this year with a great line up of speakers and advisory board members from well known brands and companies. Keynote speakers include Francesco Lagutaine, Chief Marketing Officer (APAC) for Citigroup, Andrew Pickup, Chief Marketing Officer of Microsoft Corp., as well as Alex Hunter, Independent Brand Consultant.

The advisory board includes industry shapers, Rosemary Lising, Managing Director, Group M Search Asia Pacific and Mark Inkster, Managing Director of Microsoft's online servicing group.

Key ad:tech 2010 partners:

Media Partners: AdLib, ADOI, Asian e-Marketing, The Asia One Network, Brand Republic Jobs, Campaign, Charlton Media Group, Design TAXI, Financial Times, , Haymarket, Media, iMedia Connection, Media Buzz, Bloomberg, Singapore Press Holdings, Singapore Business Review, and Visibility.

Association partners: ADMA, ASME, Ecommerce association of Singapore, HKDMA, IMMAP, Marketing Institute of Singapore, MMA, Shanghai Mobile Monday, Singapore Mobile Monday, SEMPO, SOPA, Vietnam Marcom.

Key exhibitors and Sponsors: Financial Times, Yahoo!, Bloomberg, The Asia One Network, OOm, Singapore Press Holdings, Admax Network, KatalystM, Syndacast, The Rubicon project, and many more.

Facebook Partner: This year and for the first time ad:tech is appointing Blue Grapes as the Facebook solutions partner.

Ad Network partner: DMS Group

Official PR Agency: Bite Communications

For more information, please visit http://www.ad-tech.com/singapore.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Shanghai, Beijing, Singapore, Tokyo and Sydney. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media

dmg world media is an international trade show producer with principal operations across North America, Europe and Asia. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT). Additional information on dmg world media can be found at http://www.dmgworldmedia.com

###






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







21Jun/110

ad:tech San Francisco 2006 More Than Doubles Attendance

ad:tech San Francisco 2006 More Than Doubles Attendance











San Francisco, CA (PRWEB) May 8, 2006

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide held its largest exposition to-date, with more than 10,000 people registering to attend the show held at San Francisco’s Moscone Center North from April 26 – 28. In addition to 55 sessions covering industry key learnings and best practices, the exhibition focused on three key elements: the new theme “Connecting Globally: Markets in Motion,” networking and connection, and next generation technology.

“The show was phenomenal and reflects the growing influence of interactive marketing. To underscore the new theme, we brought in top speakers from ad:tech’s international shows to share global marketing opportunities, and featured multicultural and internationally-oriented sessions,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “To encourage deep, impactful networking and connection, ad:tech San Francisco featured a marketers-only roundtable, where participants discussed issues in their own language, with no competitors, salespeople or agencies looking on. People stayed well beyond the close of the session to continue discussions and address additional topics which is a huge compliment to us.”

An international networking reception, sponsored by Asia Digital Marketing Association, OTX Research, and Marketing China, Inc., further supported the theme of “Connecting Globally: Markets in Motion” and played a key role in the second theme of networking and connection. Other supporting initiatives at ad:tech included The Hotseat, which allowed attendees and exhibitors to get to know some of the industry’s most interesting people in an impromptu format. ConnectLIVE! gathered more than 2,500 people to eat, drink and make merry to the local sounds of The Cheeseballs and the glacial artistry of Fear No Ice, and Thursday morning’s keynote Keith Ferrazzi, author of “Never Eat Alone: And Other Secrets to Success, One Relationship at a Time,” provided vital insight on how vital networking skills are for working a conference, and the effects were clear on the exhibit floor.

“The feedback and energy we got from the floor has been inspiring,” said Don Knox, ad:tech vice president of exhibitions. “I’ve heard from a longtime exhibitor that the vibe was more like crossing the ropes at a nightclub or getting a reservation at a celebrity restaurant than like a tradeshow. We keep things fresh and exciting by including what’s hot now and previewing what is coming next – launching the Now & Next Showcase is a perfect example of how we’ve successfully stayed ahead of the curve.”

The Showcase was a last-day, invitation-only forum where 40 companies in the advergaming, mobile marketing and television 2.0 categories gave hands-on demonstrations of the latest products and systems available in the industry. For many, the showcase was the first time new services were publicly highlighted, and the companies had the opportunity to show attendees the technologies that were discussed on panels in the Now & Next Showcase overview sessions – giving them a deep, lasting impression of where the industry is, and as importantly, where it’s going.

Participants were broken up into three categories: Advergaming – Adscape Media, Avant Interactive, Double Fusion, iBloks, Kuma Games, Market China, Inc., WildTangent, Inc., and Xfire, Inc.; Mobile – Enpocket, ipsh!, Ingenio, Jingle Networks, Inc., mBuzzy, Meetro, mFoundry, Mobile ESPN, MobileLime, MobiTV, Inc., NeoMedia Technologies, Nextcode, Phonebites, Inc., Third Screen Media, U-Turn Media, Visible World, Wireless Services Corp., and Zoove, Inc.; and Television 2.0 – AvantGo/iAnywhere, Cielo Group, Click TV, Maven Networks, Mobot, Inc., Rovion, Inc., Sling Media, Inc., TANDBERG Television Inc., and Turner Media Group.

Like many exhibitors throughout ad:tech San Francisco, Showcase participants announced significant news from the floor, including:

Avant Interactive (http://www.avantinteractive.com) successfully completed its weeklong online promotion for viewers of the hit UPN show, “America’s Next Top Model,” that delivered an interactive component to video content, where viewers could scroll across the video and click on products, models and other items to learn more about each. The promotion was enabled by Avant V-Click ™ technology.

AvantGo® (http://www.ianywhere.com) unveiled a series of new marketing and media mobile Web site channels from BMW, Entrepreneuer.com, HP, GM, Mercedes-Benz, PC World, Toyota and Verizon that demonstrates the depth and reach that the service provides for marketers and advertisers looking to target a valuable trendsetter audience of more than 7 million unique users.

Enpocket (http://www.enpocket.com) announced the appointment of Dr. Changfeng Wang, a leading data and analytics technology expert, as Chief Scientist to drive the development of Enpocket’s analytics-based mobile marketing and advertising platform.

MobiTV (http://www.mobitv.com) advanced to offer television to PCs – moving beyond the mobile phone. The first mobile television and digital radio service provider for cellular, WiFi and broadband enabled devices worldwide, MobiTV also recently passed the benchmark of 1,000,000 global subscribers and support for Microsoft Windows Mobile devices.

Online Testing eXchange (OTX, http://www.otxresearch.com) and Market China, Inc. (http://www.marketchinainc.com) announced a partnership that will enable global and local Chinese brands to conduct statistically valid online market research in the 120,000+ Internet cafes in urban and suburban areas throughout mainland China for the first time.

Many other companies launched new campaigns, products and services, and comprehensive news from ad:tech San Francisco 2006, the latter of which is posted at http://www.imediaconnection.com/summits/coverage/9251.asp. News can also be found in engaging, interactive interviews on WebmasterRadio.FM (http://www.webmasterradio.fm), the official radio station of ad:tech San Francisco, which had roving reporters and an on-site production site. A sample of exhibitors’ news includes:

BlueLithium (http://www.bluelithium.com) released AdPath 2.0, the first behavioral targeting solution for both online advertisers and Web site publishers, that lets publishers take advantage of rising online ad demand and pricing by extending their audience and serving ads to their users on other Web sites in BlueLithium’s network.

Click Forensics (wwwClickForensics.com) unveiled a new enterprise-class click fraud detection service, called Click Forensics 4.0™ for Enterprise. The ASP-based service is the first independent offering that advertising agencies and companies can use to track online campaigns in excess of 100,000 clicks per month for potential fraud.

Mochila (http://www.mochila.com), the first global online media marketplace for print, photo, audio, and video content, unveiled its online advertising service, which allows the opportunity to closely align advertising with relevant content. When a Mochila buyer accepts advertising, content is free, and the revenue is shared by the buyer and seller. Mochila’s ad network puts ads in front of a self-selected target audience and provides advertisers with a unique degree of choice and control. Mochila’s charter media members include: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group.

MyCityRocks (http://www.MyCityRocks.com) initiated new member acquisition of 100 cities worldwide. In conjunction with this expansion, the company launched a new Web site and a new program called ROCK SAFE to proactively help young men and women enjoy online social networking in a manner that is safe and responsible, and to provide them with tools and information they need to avoid individuals that might be abusive or predatory.

Rovion Inc. (http://www.rovion.com) announced that its inPerson technology has been approved by Advertising.com Inc.SM for its rich media network. Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for advertising, direct response, promotions, ‘web guides,’ eLearning and a host of other uses.

Revenue.net (http://www.revenue.net) introduced its self-serve rich media advertising program for publishers and advertisers. Rich media has been proven to attract and retain consumers more effectively than static ads, resulting in higher brand awareness and click-through rates.

SKYLIST Inc. (http://www.skylist.com) announced general availability of StormPost 2.5, the latest version of its flagship email marketing automation system. The email service provider and deliverability leader also announced that Boston.com, the online home of The Boston Globe, will be the first licensed customer to leverage SKYLIST Stormpost 2.5 to maximize member and advertiser loyalty.

TechTracker Media (http://www.techtrackermedia.com) added four leading eEnterprise IT sites to the TechTracker Media lineup of technology and IT publications to help advertisers reach an audience of more than 1.5 million network administrators, IT managers, and systems administrators. The four sites, WindowsNetworking.com, MSExchange.org, WindowsSecurity.com, and ISAserver.org, are each leading resource sites in their field with expert articles, news and active user forums.

The next ad:tech takes place in Chicago, July 24 – 25, followed by a fall show in London, September 28-29th, an Asian show in Shanghai, October 18-19th, and our largest event in the series in New York, November 6 - 8. ad:tech 1MPACT: Key Metrics for Marketers, a series of one-day seminars held in cities around the country, that reached 1,000 people in its inaugural program, returns in 2007 to expand ad:tech’s reach. Finally, to further support the new theme, “Connecting Globally: Markets in Motion,” ad:tech expands its international presence with shows in London and Shanghai entering their second year, and new shows planned for 2007 and 2008 in Sydney, Paris, Hamburg, Singapore, Mumbai, Tokyo and Dubai.

For public information, please visit http://www.ad-tech.com

Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230 or ad-tech@atomicpr.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

Platinum Sponsors include: AdvertisingAge, Datran Media, Findology, Forbes.com, iMEDIA Connection, and revenue.net. Gold Sponsors include: Casale Media, Netblue, and Revenue Magazine.

Silver Sponsors include: AdDrive, Claria, DoubleClick, The Jordan Edmiston Group, Inc., Poindexter Systems, TheUseful, and Vendare Media. Bronze Sponsors include: Affiliate Fuel, BusinessOnLine, GenieKnows.com, Google, MSN AdCenter, mSpoke, MyPoints, RevenueScience, Tribal Fusion, Ultramercial, Weatherbug,The Web Marketing Association’s WebAward, WebSideStory and Yahoo! Search Marketing. Sponsors include: 1to1 Medial, adma, ADOTAS, atomic PR, BtoB), Direct Magazine, Digital Moses Confidential, eMarketer, Experclick, ICMediaDirect.com, KL & P Marketing), LeadFlash, Market China, Inc., MarketingSherpa, OPA, OTX, PRWeb, ROVION, SEMPO, SimpleFeed, SmartBrief, and Streaming Media magazine.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Contact:

Martha Shaughnessy, Atomic PR                        

t. 415.402-0230

# # #






















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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