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Boris Plug-Ins to Support Apple’s New Plug-in Architecture Integrated Solution Provides Advanced Visual Effects In the Apple® Motion® Interface

(PRWEB) April 20, 2005

Boris Plug-ins to Support Apple's New Plug-in Architecture Integrated solution provides advanced visual effects in the Apple® Motion® interface

NAB 2005, Las Vegas, NV (Booth SL 4045) - Boris FX, the leading developer of integrated effects technology for video and film production, today announced that an upcoming release of Continuum Complete (BCC) will support the new FxPlug SDK. FxPlug is a visual-effects plug-in architecture developed by Apple's Professional Applications group. Apple Motion is the first application to provide support for the FxPlug SDK. FxPlug dynamically extends the visual effects supported by Motion.

Continuum Complete is a comprehensive suite of native plug-in filters and transitions for Adobe® After Effects®, Adobe Premiere Pro®, Apple Final Cut Pro®, Apple Motion, Discreet® Combustion® and Boris Red systems. Motion delivers high-performance, real-time motion graphics design and integration with Final Cut Pro and DVD Studio Pro. Motion's built-in effects are also developed with this SDK architecture. BCC currently integrates with Motion, using the Adobe After Effects plug-in architecture.

"We've already developed expertise with OpenGL hardware acceleration in our existing solutions," said Boris FX founder and president Boris Yamnitsky. "We look forward to the significant performance enhancements that we can provide using the FxPlug SDK."

The FxPlug SDK is compact, yet powerful. It lets developers create unique CPU-based effects or hardware-accelerated effects that leverage technologies such as OpenGL, CoreGraphics, or CoreImage. The FxPlug SDK can be used to create two types of effects, video filters and video generators. A filter operates on an input video image to output a video image; a generator does not require an input image.

Continuum Complete lets users create compelling imagery with more than 150 filters that complement Motion's native capabilities. Continuum's three-dimensional compositing environment, includes tumble, spin and rotate, animated lights and perspective camera. The Z-Space filters allow objects to intersect, interact with lights and cast shadows on each other. A suite of Film filters provide sophisticated Grain management. Temporal effects feature state-of-the-art optical flow technology to smoothly retime clips.

The Continuum product line consists of Continuum Complete, Continuum Complete AVX and Continuum for Discreet Sparks. Continuum Complete is for users of Adobe® After Effects®, Adobe Premiere Pro®, Apple® Final Cut Pro®, Apple Motion and Discreet® combustion® and Boris Red® systems. Continuum Complete AVX is for users of Avid® nonlinear editing systems. Continuum Complete for Discreet Sparks® is for users of Discreet Inferno®, Fire®, Flame®, Flint® and Smoke® systems.

Continuum Complete and other Boris solutions will be demonstrated at the National Association of Broadcasters Convention (NAB) 2005 in booth SL4045 in the Las Vegas Convention Center April 18-21, 2005. Apple will showcase a wide range of solutions, including three prototype Continuum filters that uses the new architecture, in booths SL1902 and SL1914.

Pricing and Availability

Continuum Complete 3.03 is available immediately through the BorisFX worldwide reseller channel and direct through BorisFX for $ 795 US SRP. The next release of Continuum Complete will add support for the new plug-in architecture. The Continuum Complete plug-ins support both Windows and Mac OS X systems. A separate release supporting the Discreet® Sparks® architecture is scheduled for Q3 2004. For more information visit http://www.borisfx.com.

About Boris FX

Founded in 1995 in Boston MA, Boris FX is the leading developer of integrated graphics and effects technology, delivering 3D compositing and vector graphic products for the broadcast, post production, film and multi-media industries. Since the company's inception, Boris products have grown to serve over 200,000 artists worldwide. A great part of its success lies in the ability to tightly integrate and leverage technologies through strong partnerships with industry-leading manufacturers including Adobe®, Apple®, Avid®, Canopus®, DPS®, Discreet®, eyeon®, in-sync®, Incite®, Matrox®, Media 100®, Sony Pictures Digital®, and Ulead®.

Press Contact

Anne Renehan, Director of Marketing and Communications

617.451.9900 x116

anner@borisfx.com

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