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28Sep/130

Mobile Marketing Leader DoubleDutch Taps LinkedIn Director as VP of Product Management


San Francisco, CA (PRWEB) July 24, 2013

DoubleDutch, the leading provider of branded mobile applications for tradeshows, conferences and events, today announced that Lucian Beebe, formerly director of product management at LinkedIn, has joined the company as vice president of product management to further develop DoubleDutchs event applications social design. Beebe will tune DoubleDutchs event app to drive more engagement through social features, help provide organizers better revenue sponsorship opportunities, and work to integrate DoubleDutchs mobile event app analytics with marketing automation software.

"DoubleDutchs business is built around developing the most social event applications and leveraging attendees social interactions to provide data-driven business insights for event organizers," said Lawrence Coburn, CEO and co-founder, DoubleDutch. "Lucians experience at LinkedIn one of the largest social media companies in the world will augment and advance DoubleDutchs social strategy."

Through a career at both enterprise and consumer software companies like IBM and Adobe, Beebe has developed an understanding of how multiple sides of an ecosystem work together to benefit each other. In his role as director of product management at LinkedIn, he played a crucial role in directly improving the social software experience of the site. After four years at LinkedIn and two years consulting with startups to help them build product management and data analytics teams, Beebe will continue his focus on all aspects of design as DoubleDutchs vice president of product management, helping streamline attendees app experience and increase value for organizers and exhibitors.

"DoubleDutch is the fastest growing company in mobile event tech, and its commitment to building the best social network focused around organizers, attendees, and exhibitors at events intrigued me," said Beebe. "I love the startup environment here and look forward to helping grow this company and the market overall."







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