New Study Finds Americans Jumping Ahead in Energy Efficiency

Dallas, TX (PRWEB) June 11, 2013

The United States has made great strides in becoming more energy efficient and is well positioned for future growth in the sector, according to consumers and the industry in a new study from the Rexel Foundation for a better energy future, a recently launched charitable initiative founded by Rexel, a global leader in the professional distribution of products and services for the energy world.

Published today, the Rexel Foundation energy efficiency study found that 75% of US consumers have made energy efficiency improvements to their homes in the last five years, ahead of the UK (68%) and France (70%) and just slightly behind Germany (76%). In addition, 70% of US consumers plan to make energy efficiency improvements in the near future and an overwhelming majority (93%) stated that they are convinced that investing in energy efficiency products will enable them to reduce their energy bills.

The views of electrical contractors support this trend with 97% confirming an increased awareness with regard to wasting energy among their client base, as well as increased knowledge of energy efficiency products and solutions (89%). They also said their clients have become more conscious of the return on investment (87%) and the depletion of natural resources (79%). These numbers were statistically higher than in the other European countries. An overwhelming majority of electrical contractors surveyed (79%) also felt that that the United States is advanced in adopting energy efficiency versus the other countries polled (namely the UK, France and Germany).

However, this study also shows that despite perceptions of progress in energy efficiency, there are several key obstacles that are holding US consumers back from making further improvements. While US consumers agree that investing in energy efficiency will save them money, for 59% the cost and other financial considerations are holding them back, followed by renters who feel the investment is not worth their while (22%). But not knowing who to turn to for advice (18%), the overwhelming choice of products (18%) and the complexity of products (11%) were also cited as major obstacles.

Chris Hartmann, Executive Vice President & CEO, Rexel Holdings USA, said: The Rexel Foundations energy efficiency survey highlights that, as a country, we are ready to make meaningful improvements to our homes and lifestyles in order to become a more energy efficient society.

However, there are still areas where the industry needs to work together to help consumers increase their rate of adoption. Even simple and relatively low cost solutions such as switching to LED can make a significant difference for renters and homeowners alike. By raising awareness of the benefits, providing a simplified product offering and advising consumers on the right solutions for them, we can ease the financial obstacles cited in this study and make progress in energy efficiency.

The Rexel Foundation Study in Focus

A Strong Desire to Change

With 70% of consumers planning to make energy efficiency improvements to their homes in the next five years, the energy efficiency sector holds great potential. Solutions that ranked the most popular among respondents include LED lighting, insulation (window, wall, etc.), occupancy sensors and energy efficient heating and air conditioning systems.

Data also shows that todays younger generations of consumers are more likely to make such improvements. It appears that those aged 18-34, who have grown-up in a world embedded in technology, are more comfortable utilizing todays newer, more technologically advanced products and solutions. Excluding energy audits and passive measures such as upgrading insulation of windows, walls and roofs, the age demographic of people planning active technology driven energy efficient upgrades in the next five years can be split as follows:

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