Acquirgy Publishes New eBook: The DRTV Agency of the Digital Age

St. Petersburg, FL (PRWEB) May 24, 2013

We live in a world where real-time optimization of marketing campaigns is necessary for success, and failure to act in a timely manner gives the opposition an open door to capitalize on consumers who are searching for DRTV-advertised products.

With more and more responses coming online, competitors bidding on your company and product names in search, and technology that allows just about any marketer to be very nimble, the old way of doing business just doesnt cut it. This eBook looks at how DRTV agencies need to change in order to take advantage of tools that enhance real-time optimization of DRTV campaigns. Sections:

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