[yellow tail] Wine Uncorks Their First Sauvignon Blanc; New Varietal Answers Demand for Growing Wine Category

White Plains, NY, (PRWEB) July 23, 2009

[yellow tail], America’s number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. – [yellow tail] Sauvignon Blanc. The Sauvignon Blanc joins three other white wine varietals in the [yellow tail] portfolio which include Chardonnay, Pinot Grigio and Riesling.

[yellow tail] continues to provide their consumers with the most comprehensive portfolio of wines to suit any occasion. Sauvignon Blanc is in high demand with the U.S. wine consumer; sales are up 6 percent since last year, according to Nielsen Scantrack.

“As we continue to expand our portfolio, we will maintain our promise of delivering great quality wines that are not only affordable, but fun,” said Mark Lyle, Vice President of Marketing for [yellow tail] wines. “Adding the Sauvignon Blanc to our portfolio grows our white varietals, which we see as a popular area for our consumers.”

All the wine from [yellow tail] including the new Sauvignon Blanc is instantly recognizable, both for its appearance, personality, and a taste profile which is known for being fruit-forward, easy-to-drink, approachable and fun.

[yellow tail] Sauvignon Blanc quick facts:

Availability: August 1, 2009

Suggested Retail: $ 7.99

Distribution: National

Nose: Vibrant citrus, passion fruit

Palate: Lime, tropical fruit and green apple notes

Finish: Flavor depth, crisp

*Source: Nielsen Scantrack, Total US Food, Drug, Liquor (52 weeks ending 2.7.09)

Media contacts:

Shaun Clair / Lisa Bruno

Catalyst Public Relations


For more information on (yellow tail) wine please visit us at http://www.discoveryellowtail.com.

Please drink responsibly.

About W. J. Deutsch & Sons, Ltd

W.J. Deutsch & Sons was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. Deutsch’s wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine category. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine industry.

The W.J. Deutsch & Sons portfolio includes award-winning wines from: Australia; [yellow tail], [yellow tail] The Reserve, [yellow tail] Sparkling, California; Atlas Peak, Buena Vista Carneros, Esser Vineyards, Gary Farrell Vineyards and Winery, Geyser Peak, Kunde Estate, XYZin, France; Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils, Idaho; Ste Chapelle, Italy; Barone Fini, Castello di Monastero, Coldisole, Poggio alle Sughere, Villa Pozzi, New Zealand; The Crossings, Portugal; Quinta Do Vale Meao, Spain; Mar De Frades (Rias Baixas), Cruz de Alba (Ribera del Duero), Ram

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