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Successful Cloud-based Subscription Billing Provider Hires Industry Veterans, Jon Gettinger as SVP of Marketing and Cary Platkin as General Counsel

San Francisco, CA (PRWEB) December 12, 2012

Aria Systems, delivering the power of subscription commerce to transform business, is pleased to announce that two software industry veterans have recently joined Aria Systems, Jon Gettinger as Sr. Vice President of Marketing and Cary Platkin as Vice President and General Counsel.

As Sr. Vice President of Marketing, Jon Gettinger will run worldwide marketing as he has done for many other high-tech software companies with break-through offerings, including Accept Software, Fortify, CodeFast, Acteva and PureAtria. As a seasoned marketing and brand strategist working in the enterprise software category, Jon has created breakthrough strategies that have resulted in exceptional business results. His most recent success was at Accept Software where he re-positioned the product line for purchase. Prior to this Jon worked at Fortify Software where he quickly grew Fortifys customer base from 200 to 1000 and drove meteoric revenue growth resulting in Hewlett-Packards purchase of the company in 2010.

As Aria Systems new general counsel, vice president and corporate secretary, Cary Platkin brings 15 years experience helping Internet and software companies in Silicon Valley ready themselves for growth. Most recently, Cary managed the legal department as Lead Counsel for energy management software company C3 Energy. Previously, he founded a successful technology law practice supporting companies in the software and software-as-a-service (SaaS) markets, including Adobe, NetSuite and Marketo. He has also served as in-house counsel at EMC, Siebel and Wired. He holds a B.A. from The George Washington University and a J.D. from the University of San Francisco.

"Our recent brand name wins, including AAA NCNU, Red Hat and Experian, demonstrate that Aria Systems' solution is the proven best-in-class technology for enterprises that need next generation subscription billing and management. With the leadership additions of Jon on marketing and Cary on legal affairs, we continue to build an Aria Systems team capable of scaling our business to meet an opportunity-filled 2013." -Tom Dibble, President and CEO, Aria Systems

About: Aria Systems delivers the power of subscription commerce to transform business, creating new market opportunities, better customer relationships and more revenue predictability. The Aria Subscription Billing Platform is the only enterprise-class cloud-based solution proven to support companies as they evolve their subscription business while enhancing productivity and delivering an outstanding experience to their customers. Brand name companies such as Pitney Bowes, Red Hat, Ingersoll Rand, EMC, VMware, and HootSuite chose Aria Systems to meet their recurring revenue needs. To learn more visit or call 1-877-755-2370.

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