Market4Demand Announces Lucie Newcomb as New Advisory Board Member

San Francisco, CA (PRWEB) December 13, 2012

Market4Demand, Inc. (, a Silicon Valley technology, life sciences and educational marketing consulting firm, announced today that the company has named a new member to serve on its Advisory Board. The Advisory Board, launched in November of 2008, consists of respected and successful Silicon Valley professionals committed to helping Market4Demand meet its goals for continued expansion and further contribution to the resources available to entrepreneurs and executives. Ms. Newcomb joins three existing distinguished Advisory Board members, Chris Gill, current chief executive officer at SVForum and former president and chief executive officer of SVASE who has co-founded 8 companies, with 6 achieving profitable liquidity events; Brian Reaves, vice president of Service Delivery for SAP America; and Dr. Stephen McElfresh, principal and founder at HR Futures who has served as former chief executive officer of Saratoga Institute and as chief HR officer for SRI International, Exponent, and Friden Alcatel.

“Like NewComm Global Group, Market4Demand is market-savvy and customer-centric, with a solid commitment to service delivery,” said Ms. Newcomb Global Strategist and chief executive officer. I’m honored to be in a position to provide incisive advice on global strategy best practices for its clients and insights about the unique global marketing, leadership development and business transformation (aka Change Management) opportunities available to startup and midrange technology, life sciences, educational, and nonprofit organizations, especially at this pivotal time.”

Lucie M. Newcomb, Global Strategist and chief executive officer of The NewComm Global Group, Inc., has been opening markets and opportunities for market leaders, such as Cisco, IBM, Johnson & Johnson’s LifeScan, and innovative former startups, such as and Marvell, for more than 25 years. In addition, with over 20 years of global experience in most regional trading blocs, she has significant bench-strength in the EMEA region and Emerging Markets worldwide, where she has lived and worked extensively. Proficient across the marketing mix, she specializes in global marketing strategy go-to-market to pricing systems to foreign direct investment (FDI); business design and sustainability organizational change; capacities-building; revenue flows and culture; integrated sales and marketing platforms; and thought leadership programs.

Hers was one of only 35 consultancies approved by the South African government for its productivity improvement program. She has also held a number of leadership roles, including co-founder with the United States Consul General of the Cape-American Business Council in Cape Town, South Africa. She has also been a magazine columnist on global marketing and technology topics for an international business magazine

In addition to Advisory Board roles, she has also been on the Boards of professional and community groups, such as the Silicon Valley American Marketing Association, since 1991. She is also a mentor for the US Market Access Center where she works closely with foreign-based technology entrepreneurs regularly. She founded The Leader as Reader Virtual Book Club, initially for the International Leadership Association and now as NewComm Globals Global Leader as Reader program, and served as a co-leader of the ILA subgroup on Leadership and Philosophy, Religion and Worldviews. She was on the organizing committee for TEDX Bay Area Women, with a focus on Global Women Entrepreneurs, in 2011 and she continues as president of The Global LightWorks Foundation, a small nonprofit organization supporting small nonprofits in Emerging Markets.

Ms. Newcomb is a graduate of the University of California at Berkeley and earned her Masters degree in Leadership Studies from Saint Marys College. She is also an accredited coach in the Hall-Tonna Values Inventory, a recognized methodology for Leadership Development and Organizational Change and Transformation. Fluent in French, she is a frequent speaker and trainer in the United States and abroad.

The Market4Demand Advisory Board members all bring experience and unique insights to business for both Market4Demand and its entrepreneurial and executive clientele. Together, the Advisory Board members will help Market4Demand expand and improve its marketing service offerings designed for entrepreneurs and CEOs in midrange enterprises as well as leaders of entrepreneurial departments within large organizations.

“We believe the vast global expertise and zeal Ms. Newcomb demonstrates will be invaluable as we build a scalable organization that continues to attract successful entrepreneurial customers — and that helps our entrepreneurial and CEO clients attract and motivate their exceptional employees and grow their marque customer base,” said Sarah Autrand, founder and chief executive officer of Market4Demand, Inc. “Ms. Newcomb will be a tremendous resource to Market4Demand and our executive customers as they navigate the global business challenges and learn to identify and leverage key strategic international opportunities associated with growth and becoming a successful business.”

To learn more about the Advisory Board at Market4Demand, visit:

About Market4Demand, Inc.

Leveraging industry best practices and emerging trends, Market4Demand is a technology, life sciences and educational marketing consulting firm that delivers strategic and tactical services designed to successfully market innovative products and services. Representing enterprise and consumer products and services, Market4Demand clients include Sun Microsystems, Fujitsu, A3 Solutions, Contivo (acquired by Liaison Technologies), Saqqara (acquired by Parts River), Workshare (acquired by SkyDox), DigitalPersona, Cartesis (acquired by Business Objects), Proximex (acquired by ADT Security Services, Inc.), Spinal Integration, LLC, Rhausler, Inc., First Focus Learning Systems, Gorin Tennis Academy, Gorin School of Music, Mu Dynamics (acquired by Spirent Communications), Spirent Communications, and Hewlett-Packard. The company specializes in interim executive marketing, marketing planning and implementation, product marketing, and all aspects of marketing communications, including social media, mobile marketing and digital strategy. Market4Demand is headquartered in San Francisco, California. For more information about Market4Demand and its services, visit or call (415) 218-6041.

About The NewComm Global Group, Inc.

The NewComm Global Group, Inc. ( specializes in Global Market Leadership, Global Individual and Team Leadership and Global Citizenship. We empower leading organizations and individual leaders worldwide with superior, highly effective markets development, organizational development and business design and development strategies, programs and coaching for greater effectiveness and return on investment (ROI). More than a “Launch-and-Drop Shop, our 20 years of international experience enables us to launch multinational companies of all sizes to establish and embed their brands and revenue streams effectively. Launch efforts are buttressed by in-country recruiting, hiring and training; team-building; cross-cultural communications; and change management capacities and skills-building on both a global, integrated and market-by-market basis. Similarly, our CONNECT-SV initiative provides an accelerated on-ramp for foreign-based ICT and Clean Tech companies do the same in the United States. And, our EcorityLeader product suite helps teams of all sizes align, perform and accelerate business goals.

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