IT Marketing Expert Aggie Haslup Joins Health Care DataWorks

Columbus, OH (PRWEB) December 20, 2012

Health Care DataWorks, Inc. (HCD) has announced that technology and software marketing veteran Aggie Haslup has been named vice president of marketing for the leading healthcare analytics company.

Haslup, with more than 25 years experience as an IT marketing executive, will direct all marketing initiatives for HCD, including the development of strategies to elevate the HCD brand, launch new products and support the sales team. Haslup brings a strong track record of creating and executing successful campaigns that consistently contributed to sales growth with IT companies, including those on a global scale.

With her stature and experience in the technology marketing space, Aggie will be a valuable addition to our executive team, said Detlev H. (Herb) Smaltz, Health Care DataWorks CEO. Her tremendous success in branding, product launches and IT marketing will bring us a higher level of expertise at a time when our company is poised to take the next step in delivering analytics solutions to hospital and health systems in search of cost savings and improved quality.

Haslup previously served as vice president of worldwide marketing with Quest Software, where she was responsible for developing and executing corporate and product marketing strategies across the Americas, EMEA and the Asia Pacific region. Prior to Quest, she was vice president of marketing at Aelita Software, implementing product management methodologies in alignment with the sales and development organizations, establishing a corporate messaging platform and leading a major product positioning and re-branding initiative. She also was vice president of corporate marketing for Frontstep, Inc., an ERP software company formerly known as Symix. While there, she held management-level positions in business development, product management and industry partnership development. With more than 25 years of experience in technology and marketing, Haslup has also contributed her business expertise to companies including ABB, Legent Corporation and Goal Systems. Haslup began her career in information technology at Marathon Oil Company, where she held management-level positions.

Im excited to join the HCD team and be part of an organization with such incredible market potential, Haslup said. Business intelligence is increasingly vital to hospitals and health systems, and HCD is well positioned to help with a proven solution that empowers healthcare organizations to leverage analytics to reduce costs, save money and improve quality of care.

Haslup has a bachelors degree in mathematics and MBA in marketing, both from Bowling Green State University. She previously served as a board member of HealthCare Transaction Processors, Inc., a privately held company that provided innovative solutions to connect providers, health plans and financial institutions. In 2007, she was a candidate for TechColumbus Outstanding Woman of the Year.

Health Care DataWorks, Inc.

Health Care DataWorks, Inc., a leading provider of business intelligence solutions, empowers healthcare organizations to improve their quality of care and reduce costs. Through its pioneering KnowledgeEdge product suite, including its enterprise data model, analytic dashboards, applications and reports, Health Care DataWorks delivers an Enterprise Data Warehouse necessary for hospitals and health systems to effectively and efficiently gain deeper insights into their operations. For more information, visit

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