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Chief Outsiders Expands to Northern California Region


San Jose, CA (PRWEB) November 27, 2012

Businesses in the San Jose, San Francisco and Sacramento areas of Northern California are gaining access to new and significant support in their quest for growth as San Jose, CA based branding and strategic marketing executive Charles Born joins Chief Outsiders. Chief Outsiders is one of the nations fastest growing and most innovative marketing strategy firms focused on building and executing market based growth plans for midsize and growth companies through fractional, or part-time marketing executives. As a Chief Outsider, Born will assist growth-oriented businesses achieve their performance goals as a part time or interim senior marketing executive.

Im pleased to be part of Chief Outsiders, Born said. I think our unique business model brings needed senior level marketing experts to fast growth and midsize firms who otherwise may not have access to the marketing and strategy expertise they need. I'm excited to contribute my expertise in B2B and high tech marketing and brand positioning with companies in the Northern California area as a Chief Outsiders CMO.

Mr. Born has more than 30 years experience managing and growing a broad range of B2B and B2C hardware, software and services brands with specific expertise in positioning companies to create new market categories or expand existing ones. After a few years managing a family business, his career started with small $ 2M software and consulting company that in a decade he helped grow to $ 800M in annual revenue. It includes senior level marketing and sales positions at global Fortune 1000 companies like Compaq, Nortel and Amdocs as well as most recently several successful fast growth companies in the eCommerce and SaaS market.

His approach as a pragmatic strategist is built from experience gained evangelizing and marketing solutions in data warehousing, business intelligence and analytics, open computing, CRM, billing and payments, customer experience systems, OSS/BSS, eCommerce, security and fraud and financial services to name a few. His diverse global background includes extensive experience building strong marketing and sales alignment and creating an effective dialog with B2B and B2C buyers that establishes value.

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