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17Nov/120

GM for Albright Digital Explains How To Stop Drowning in Data: The Metrics that Matter for Automotive Dealers


San Diego, CA (PRWEB) September 27, 2012

Dealers and managers recognize the Internet as an important source for attracting new automotive customers and keeping existing ones. Dealers and managers are using a variety of tools to drive leads and sales via the Internet. But theyre asking themselves two things: How do I use the mountains of data and reports to learn about what Im doing and then improve upon it? How do I get more out of what Im doing? In this session, Vickie will be teaching dealers and managers what metrics to focus on to get more sales out of digital marketing. She will define the KPIs (Key Performance Indicators) that dealers and managers need to monitor and will discuss what data is actionable and what is just noise that they can ignore. She will also discuss how to use these metrics to make changes that can drive more sales to the dealership. Vickie Gibbs is sharing her expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

1. Learn how to define Key Performance Indicators (KPIs) for overall Internet sales.

2. Learn how to define KPIs for each Internet marketing tool (e.g., website leads, social media).

3. Learn how to differentiate between noise and actionable data.

4. Learn tools to use and actions to take that will impact Internet leads and sales.

Vickie Gibbs is currently the GM for Albright Digital, which is focused on helping auto dealers drive more sales from digital. She brings over 20 years of experience in technology, including over 12 years with e-commerce, analytics, mobile, and Internet marketing. Prior to launching Albright Digital in October 2011, Gibbs worked for Viacom, where she led a variety of initiatives in mobile, analytics, and video across various brands (e.g., MTV, Nick, ComedyCentral). Before Viacom, she worked in a variety of high-tech companies (e.g., Art.com, Motricity) where she led teams in product, marketing, and client services. She started her career at Mitsubishi, where she worked as a design engineer and received four patents. Gibbs received her BSE in Electrical Engineering from Duke University, and her MBA (Deans Scholar) from the Kenan-Flagler Business School at UNC Chapel Hill.

Vickie Gibbs will be speaking to dealers and managers on how to stop drowning in data: the metrics that matter at the 13th Digital Dealer

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