(PRWEB) June 15, 2012
Booking conversion optimization has a new resource in the form of free colorful Book Now buttons. These 144 royalty-free web graphics are available for download today at http://www.BookingCounts.com. Travel operators must pursue every opportunity to increase their look-to-book ratio. That means their call-to-action (i.e. Book Now button) must be easy to find and easy to click. As these web buttons come in a variety of shapes, colors, fonts, and sizes, they will fit seamlessly into any travel or tourism website.
Tourism operators must promote their good reputation online, build trust through quality travel content, and offer a secure booking system. Once a visitor is convinced to make a booking, the final booking conversion step is for them to click the Book Now (also Booking Enquiry, Make a Booking, or Book Online) button. Tourism businesses must make continuous improvements to their website and the booking button is one area that is ready for optimization.
With a limited IT budget and a lack of time to seek out web designers, swapping in a better booking button is a smart online travel marketing step. This first set of professionally designed Book Now buttons can be put to use immediately by hotels, B&Bs, tourist attractions, tour operators, and online travel agencies. With these and booking conversion widgets in development, small and independent tourism businesses will be able to increase their conversion rate with minimal effort, says Scott Petoff, President and Travel Technology Product Manager at Meliovation.
In addition to the downloadable HTML graphics for the tourism industry, BookingCounts publishes an array of articles that offer step by step instructions on how to get more bookings. Most tourism companies have limited expertise to compete against the top travel agencies online. Getting on the first search results page is essential, but so is convincing visitors to click the Book Now button. BookingCounts is therefore in a unique position to offer tourism website optimization advice and prove that simple improvements can lead to major increases in booking conversion rates.
About BookingCounts, A Meliovation Brand
Meliovation LLC, a Delaware company, is an expert in online vacation planning and tourism website optimization technology. As a publisher of award winning software products such as Vacation Designer, Meliovation has embarked on a new venture called BookingCounts. The tourism marketing technology under development by engineering staff will increase the look-to-book ratio on any travel booking website.