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Planet of the Apps CommunicAsia and the Rise of Mobile Event Apps

(PRWEB) June 06, 2012

Consumer usage of the most popular mobile apps has exploded in the past two years. First-generation apps aside from gaming apps rarely made the most of the unique attributes of the mobile platform and were rarely integrated with back-end systems. We believe the market is poised for a second wave of consumer apps that are more personalized and contextual.

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