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23Aug/120

“Dark Knight Rises Rules at 13th Annual Golden Trailer Awards but Girls Power Into Male Dominions

Los Angeles, CA (PRWEB) June 01, 2012

Just before midnight last night, in the hills overlooking Hollywood, Batman swooped through the 13th Annual Golden Trailer Awards, snatching up the trophy for Best Summer 2012 Blockbuster along with top honor, Best in Show, for the Dark Night Rises trailer. See below and on http://www.goldentrailer.com for the full list of winners. Watch featured trailers on http://www.youtube.com/user/goldentrailerawards.

The Golden Trailer Awards are the worlds top honor for movie promotions. They celebrate the art and the fun of what has evolved from pure advertising into a wildly popular form of entertainment, achieving what Variety calls rock-star status.

Monica Brady, Executive Producer and co-founder, pointed to the dramatic progression of the Dark Knights Rises reel, noting, The sound design in the trailer is brilliant--from the haunting sound of a young boy singing the American national anthem over the story set-up, all the way through to an explosion of white against the crescendo of horns playing the Batman theme. Its a very compelling trailer.

2012 has proved to be a banner year for women in movie marketing, with trailers and print promotions successfully hyping female protagonists in typically male-led genres. Snow White and the Huntsman took the prize for Best Action; the Bridesmaids red-band trailer (for mature audiences only) earned Best Comedy, and The Girl With the Dragon Tattoo, took Best Drama. The trend was also apparent in print promotion. The Hunger Games gobbled down five Golden Trailer Awards: Best Teaser Poster, Best Action Poster, Best Animation/Family Poster, Best Standee for Feature Film, and Most Innovative Advertising for a Brand/Product.

Golden Trailer Awards Executive Director and co-founder, Evelyn Brady-Watters, was enthusiastic about the breakthrough: For the first time, both in trailers and in print, were seeing visually stunning and innovative marketing that crosses old gender barriers. I think these are going to appeal to men and women, young and old.

At the event, which was held in a Bel Air mansion, alt-rock Lit performed after openers from the bands Lucky & Wild, PK, followed and the Splash Synchronized Swimmers. The night was sponsored by JetBlue, now supporting the Golden Trailer Awards for the 11th year; Variety, returning for the second time; long-time supporters National CineMedia; Steiner Studios; PRG; firstcom Fim/TV Music; Position Music; DailyTrailer.com, as well as Method Design. Beverage sponsors are Dos Equis, ONEHOPE Wine and Akvinta Vodka.

The Golden Trailer Awards for 2012 were selected by a power-house jury: Amy Baer, former President/CEO of CBS Films, now President of film production and media consulting firm Gidden Media; Dana Brunetti, President of Trigger Street Productions (the promo reels for the companys The Social Network swept the Golden Trailers last year); Randall Emmett and George Furla of production and finance house Emmett/Furla Films; prolific hyphenate Jon Favreau (Director,Iron Man); Jessica Hall, Director of Development at Blumhouse Productions; Alix Madigan, Head of Feature Films for Anonymous Content; actor-comedian Patton Oswalt(Young Adult); iconic producer-director Ivan Reitman (Ghostbusters); Nancy Utley, Co-President of multiple Oscar

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