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Business Titan Teaches Art Students How To Be Unreasonable

Los Angeles, CA (PRWEB) May 31, 2012

Civic leader, philanthropist, and art collector, Eli Broad spoke to an audience of over 2000 people, including over 300 young creative professionals and their families, during commencement ceremonies at Otis College of Art and Design. Viewers around the world tuned in from 20 different countries to watch the live video stream. Civilizations are not remembered by their business leaders, but by their artists, he said. You have a different way of looking at the world . . . You enrich our world through your creativity and vision.

Artists and designers are truly master problem-solvers, said Broad. Its how you approach every project, client, assignment, or challenge. Apply those same critical skills to the broader world outside your door.

Admitting he did not remember much about his graduation in 1954; being so eager to get out into the working world, Broad offered a quote from the great playwright George Bernard Shaw as his guiding inspiration for over 50 years:

"The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man."

Distinguishing between what it means to be artlessly unreasonable and artfully unreasonable, Broad confessed he started out in life artlessly unreasonable, relaying an amusing story of how he was fired from his first job after asking for more money. This experience led him to start his own accounting practice, and in time he came to realize the benefits of his unconventional approach.

Broad emphasized three guiding principals for those wishing to master the art of being unreasonable:


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