Mirametrix Long Range Eye Tracking Technology Powers Interactive Displays at SID 2012

Montreal, Quebec (PRWEB) June 05, 2012

Mirametrix will demonstrate the worlds first long-range consumer eye tracking technology at the Society for Information Display (2012 SID) in Boston on June 5th. The Mirametrix system allows for full natural interaction with large TV displays in natural living room environments using gesture commands, speech recognition and eye gaze information.

With TVs becoming increasingly smart, Mirametrix is making interaction correspondingly smarter.

The Mirametrix solution augments the controls of a commercial Smart TV with long-range, eye gaze tracking technology fully integrated with body gesture and speech commands. Using the new controls, Mirametrix demonstrates a number of applications benefiting from an unparalleled natural interaction experience including a new highly intelligent User Interface menu controlled by gestures, speech and eye gaze. Moreover, novel advertisement display and content suggestion engines were integrated with Mirametrix eye gaze tracking analytics suite which accurately predicts the users preferences and current state of mind by monitoring its eye gaze over time.

Displays are increasingly everywhere, in many shapes and sizes: living rooms have giant TVs, and smart phones and tablets are ubiquitous, not to mention laptops and personal computers. Displays are proliferating into new environments such as automotive and vehicle safety systems, explained Dr. Craig Hennessey, CTO and founder of Mirametrix. Due to a shift in how humans perceive and interact with technology and each other, the interactive display market is forecasted to surpass $ 900 billion by 2016. Mirametrix consumer eye gaze technology has the potential to significantly transform the interactive displays industry by integrating a very powerful natural interaction modality that mimics human to human interaction

Demo of Mirametrix Long Range Eye Gaze Tracking Solutions

The Mirametrix Gaze interface for Interactive Displays and Smart TVs will be shown at the Society for Information Display SID at the i-Zone Area in Boston, June 5-6

Media contacts

Rawy Iskander

Vice President Sales & Marketing

+1 (438) 380.4535 x 210


About Mirametrix

Mirametrix is the world-leading provider of long-range eye tracking solutions, which revolutionize the way we interact with Smart TVs, Gaming, Computers, Automotive dashboards and Live Displays.

Based in Montreal – Canada, Mirametrix aggregates intellectual property, innovators and developers from academic and industrial sources to create state-of-the-art solutions in eye tracking and related fields, including gaze-based analytics, and consumer gaze applications.

Mirametrix is a leader in affordable and portable eye tracking systems for usability, market research, and academic investigations through its portable desktop S2 eye tracker system with customers in more than 20 countries.

Mirametrix joined the TandemLaunch Technologies acceleration program in early 2011.


About TandemLaunch Technologies Inc.

TandemLaunch Technologies, a Montreal-based company, bridges the technology transfer gap by developing early-stage multimedia university inventions into risk-reduced consumer technologies suitable for industrial commercialization. Our acceleration programs not only provide significant funding to high-potential university inventors and entrepreneurs, but also offer cost-effective business and development expertise, as well as close industry connections.


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