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Weather Central ESP:LIVE Enables Broadcasters to Deliver Deeper Insight into Severe Weather with New Dual-Polarization Weather Radar Display

Madison, WI (PRWEB) March 28, 2012

Weather Central, makers of the most viewed weather system in the world, today announced that its ESP:LIVE severe weather system has been enhanced to support new dual-polarization weather radar technology. This groundbreaking new presentation tool will be on display at NAB 2012 in Booth SL3911. With precise display of damaging hail, debris in tornadoes, improved flash flood warnings, and more accurate identification of winter precipitation, ESP:LIVE with dual-polarization radar support enables meteorologists to better inform and alert their viewers when severe weather strikes.

A comprehensive look at dual-polarization radar technology and its impact on severe weather reporting can be found at Dual-polarization radar is currently being deployed by the National Weather Service throughout the United States.

Informing and protecting viewers from severe weather is one of a broadcasters most vital functions, said Bill Boss, VP-Media Solutions at Weather Central. Audiences are incredibly loyal to broadcasters who give them accurate, immediate information that they can act on. Meteorologists at hundreds of broadcast stations depend on ESP:LIVE to help make that happen. Dual-pol radar adds even greater depth to the industrys leading radar display toolset.

ESP:LIVE severe weather system gives broadcasters the tools, accuracy and compelling look needed to drive ratings and meet their commitment to informing and protecting their viewers. Hyper-local mapping, the most advanced storm tracking algorithms, interactive data display capability, and a suite of exclusive tools enable meteorologists to give viewers what they need, when they need it. Other enhancements to ESP:LIVE include:

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