Travers Tool Co., Inc Launches Mobile-Friendly Web Platform

(PRWEB) April 27, 2012

Travers Tool Co., Inc., a distributor and cataloger of metalworking tools and MRO supplies has announced the launch of its new mobile website platform. When users access the website from their Android, iPhone, or Blackberry mobile devices, they are automatically directed to the mobile version of the website. It presents the search engine, category structure and products in a more friendly way for the smaller screen being used to view the site. The user has the ability to create an order (list of items) in the cart and email that list to themselves, forward to another email address, or forward to Travers for placing an order.

The new mobile platform will be especially convenient for finding product attributes and specifications when a PC is not close by. Many machinists need access to information on the Travers site when on the shop floor, away from computers with Internet access. The mobile site lets these customers easily use their smartphones to find the information they want, noted Pete Wood, Vice President for Travers. Also, crews on construction sites, repair teams on the road, and others should find this new format especially convenient.

For more information about the new Travers Tool mobile website platform, please contact Chuck Ingersoll at 718-886-7200 ext 2373. To request a copy of the 1376 page 2012 Travers Tool catalog, please call 800-221-0270 or go to

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