Denver, CO (PRWEB) March 15, 2012
Founded in 2003, Name.com is a growing competitor in the web hosting and domain name registration market. The company is competing with large, internationally-spread corporations, but Name.com plans to remain local. Its marketing strategy is to attract and retain customers because of its personalized feel and friendly service.
Bill Pushkin, founder and CEO, reveals his business outlook and formula. I like ideas. I look at the big picture. Then I try to get a feel for what we can do best, and then steer the ship a little bit every once in a while. Pushkins backup crew include customer service agents, technical support agents, software engineers, and, of course, the Community Evangelist, Jared Ewy. Ewy is still figuring out his indispensable roles in helping the crew handle the Name.com ship from their base in Denver. In their autobiographical sketches, many employees boast about their Colorado roots and loyalty.
Name.com offers the same range of products as larger domain name registration and web hosting companies, but it always has an eye for additional services that can make customers return to the website. Shoppers looking for domain names can take advantage of free site-based applications to research trends in internet searches and decide on the best domain names to choose. Examples include Wordnik, Daily Domains, UberDomains and DNS Traffic Search.
As Pushkin puts it, I think identity is important. We create identity here. Name.com has a blog that provides company updates and tech information. Name.com hosts the decidedly non-technical Name Wiki, which invites users to contribute information on all things name-related. Theres always a humorous twist at Name.com. Pushkin jokes on his company profile that sometimes I need to be put in the corner with duct tape so that things can get done.
Name.com works to improve the local community with a variety of efforts. Colorado is notoriously environmentally-conscious, and Name.com has a bike-to-work incentive program. Participants who cycle to work enough times receive a bicycle. Name.com sponsored a team in the 2010 Colorado Tour de Cure, a bike ride to raise funds for the American Diabetes Association, and various employees regularly compete in local bike and races and runs to benefit charities.
The company sponsors a variety of charities, such as the Marine Semper Fi Fund, which supports ill and injured Marines and their families, and the Nuba Water Project, which supplies clean water to people in dry regions of Sudan. Name.com supports additional good-will efforts in Colorado and around the nation by posting links and summarizing each programs significance on the Philanthropy page of its website. A local initiative is the Colorado chapter of Girls in Tech.