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Love for the Laptop Lives On, Although Number of Tablet Computer Owners Doubles

(PRWEB UK) 10 March 2012

The UK consumers favourite piece of technology is now the laptop (28%), knocking the TV (22%) from its top spot for the first time, according to Deloittes sixth annual State of the Media Democracy survey assesses media consumption preferences of consumers.

The desktop computer came in third place at 19% and the smartphone came in fourth place at 10%. Deloitte estimates that five million UK citizens own eReaders.

In 2011, the number of tablet computer owners doubled, up to nearly three million, from 1.3 million in December 2010. Consumers of all ages have bought tablets, with 20% of 35 to 44 year olds owning them.

Mark Lee-Amies, Deloitte media partner, says: Early adopters of tablets are expected to be male and under 35 years of age. Adoption by slightly older consumers runs contrary to historical precedent and reflects their utility for home and work use and distinctive, must-have appeal.

Laptops have always been a favourite device but, with the growth in availability of streamed and downloadable TV and radio, there is now no form of entertainment that cannot be enjoyed or created on a laptop wherever it is carried to, be that a living room, coffee shop or holiday abroad. Their popularity reflects the fact consumers now demand their entertainment from many sources and in many locations.

TVs popularity

The TV remains remarkably and enduringly popular, only in London did it fall outside the top three most popular devices, illustrative of a broader characteristic of the London media consumers preference for handheld devices, due to the amount of time they spend commuting.

Smartphone use

Nearly half of all households (48%) now own a smartphone. They are being used as all-in-one devices, helping them complete a number of different tasks:

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