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AmeriVeri CR Celebrates Two Years, Discovers Diffusion of Innovation

Indianapolis, IN (PRWEB) February 16, 2012

The aforementioned Mr. Rogers is not the guy with a closet full of sweaters who could sing a song to explain anything, but rather the late Everett M. Rogers. In the 1960s, Rogers popularized a theory known as the Diffusion of Innovation which addresses the adoption rate of innovations by society and its individuals.

Recently, AmeriVeri CR celebrated the two year anniversary of its founding and four year anniversary since research and development began in 2008. While the conversion rate of start-up companies that make it past the 2 year mark varies by industry, it is an accomplishment nonetheless. Additionally, those that surpass 4 years are even fewer. We recognize the challenges associated with both new business and new technology, and we congratulate our operations, technology, and business development teams across the country on their early success and continued dedication says Jim Baughman, CEO and Co-Founder of AmeriVeri CR.

The company initially discovered a relatively slow adoption curve within the industry. This particular curve is an example of Diffusion of Innovation which was made popular by Everett Rogers more than 50 years ago.

While the specifics of this theory are statistical in nature, the principle is rather simple. Throughout the life of an innovation (from conception to complete market saturation) those who adopt the innovation at varying stages can be described as Innovators (2.5%), Early Adopters (13.5%), the Early Majority (34%), the Late Majority (34%) and the Laggards (16%). In other words, members of society adopt all kinds of new innovations at different speeds depending on how they arrive at their decision to adopt or not adopt something new.

Nearly all innovations brought forth by mankind are subject to this theory, but diffusion of innovation can most easily be recognized in the technology field. The life cycle of an Apple product is a solid example.

In the United Kingdom, the National Health Service (NHS) recently acknowledged the diffusion of innovation in health care and has set out to encourage faster adoption of new technology, especially those technologies that add value but not cost to health services.

Over the past two years, AmeriVeri CR has brought to life a concept that fits a similar model by creating savings for insurance companies, third party administrators and their clients without adding any costs. The technology is focused on verifying codes found on medical claims. Today, AmeriVeri CR has spanned the country and is currently working with a significant number of organizations ranging in size and service offerings but having one thing in common: they are what Mr. Everett would refer to as Early Adopters.

The introduction of AmeriVeri CR to the market place is a real life example of Everett Rogers theory. Everyone has their own reasons for wanting to adopt or not adopt, but its really just a matter of time for most people said Martin Amberger, VP Marketing for AmeriVeri CR. We understand that the implications associated with choosing a software vendor are much greater than those associated with buying a new phone, and its our job to walk our clients through the decision making process.

AmeriVeri CR is a Medical Code Clearing House with a sole focus on identifying medical code errors. Clients include health insurance companies, third-party administrators, workers compensation programs, and Medicaid services. AmeriVeri CR, LLC is privately held and based in Indianapolis, IN.

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