Tech Laboratories Announces Engagement of Innovative New York City Marketing Agency: Oktane Micro-Media to Launch Next Generation Multimedia Marketing
Campaign to Promote Company’s Recently Acquired Biodiesel Product
SPARKS, Nev. (PRWEB) May 14, 2007
Oktane’s innovative “micro-media” strategies focus on building trusted 1-to-1 relationships with target consumers using online communities, innovative web strategies and virally distributed video programming that seek to entertain, educate and engage target consumers.
“We are very excited to have Oktane on board to promote our product line to a vast and diverse consumer audience,” said John King, Chief Executive Officer of Tech Laboratories. “We are confident that Oktane’s next generation micro-media strategies will make a significant impact as we build brand awareness for the FuelMeister line of products. We believe Oktane is an ideal partner to help us accelerate growth of the Renewal Fuels business.”
Over the last year, Oktane has been positioning itself as a media marketing “agent.” Borrowing from the sports agent model, Oktane takes a vested role in the development of a media and marketing strategy that leverages both traditional and alternative marketing tactics to build increased brand value, expand media visibility and increase the overall financial success of the brands it represents.
“We love the passion, opportunity and social relevance of the alternative energy marketplace,” said Ken Park, President of Oktane Micro-Media. “Tech Labs’ products make it possible for individuals to play an immediate role in decreasing our nation’s addiction to oil and we are excited to help develop media that will educate and empower such a strong and engaged audience and introduce them to such an innovative product line.”
Tech Labs recently announced its acquisition of Renewal Fuels, Inc., http://www.renewalfuels.com, with its FuelMeister line of personal biodiesel processors. This acquisition marks its entry into the alternative fuels sector, providing an important platform for additional business development.
About Tech Laboratories
Tech Labs is an emerging greentech company closing the loop between modern consumerism and America’s insatiable demand for energy. The Company is establishing its position in what many believe to be the largest economic opportunity of the 21st Century — a sustainable solution to the world’s $ 5 trillion addiction to oil consumption.
A key component of Tech Labs’ high-growth business model is the augmentation of core operations and assets through strategic partnerships and opportunistic acquisitions in the burgeoning alternative energy industry. The Company’s management team and Board of Directors believes that increasing political and social responsiveness, combined with exciting developments in green technology, has created an unprecedented environment for organic growth as well as growth through acquisitions.
The management of Tech Labs is establishing relationships with various biofuel entities with projects, products, and technologies at various stages of development. Each of these companies is in a business that meets Tech Labs’ corporate mission. Tech Labs’ management is actively negotiating strategic relationships as a means to continue building shareholder value. To learn more visit http://www.tech-laboratories.com and http://www.renewalfuels.com
For investor-specific information and resources, visit http://www.b2i.us/irpass.asp?BzID=1503&to=ea&s=0 or http://www.trilogy-capital.com/tcp/tech
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