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Quaero CEO Unveils New Book, High Performance Marketing: Bringing Method to the Madness of Marketing

Quaero CEO Unveils New Book, High Performance Marketing: Bringing Method to the Madness of Marketing

Charlotte, NC (PRWEB) November 2, 2005

Quaero, a marketing and technology services company, announces the official release of, “High Performance Marketing: Bringing Method to the Madness of Marketing,” at the ad:tech Conference in New York, November 7-9. Published by Dearborn Trade Press, this trailblazing book is written by Quaero CEO and marketing thought leader, Dr. Naras Eechambadi, who is speaking during the Conference.

In his book, Dr. Eechambadi gives marketers essential tools to drive high performance in today’s “pressure-cooker” environment. The author details a powerful six-point framework of competencies and explains how rigorous management of these competencies will put an organization on the road to superior marketing performance.    

Required reading for senior executives seeking to supercharge their organizations, “High Performance Marketing: Bringing Method to the Madness of Marketing” is available at neighborhood and online booksellers or by calling 800-245-BOOK. For more information visit

“ad:tech is ultimately about putting the changing landscape of modern marketing into a bottom-line, business context,” says ad:tech Chair, Susan Bratton. “Naras’ book fits hand and glove with that mission.”    

During the conference, Dr. Eechambadi will take part in a live media event, ad:tech Connect LIVE!, an interactive multimedia event taking place within the ad:tech conference on Monday, November 7, where he will participate in a formal book signing. On November 8, Naras will participate in a conference panel discussion on “The Process of Marketing.”

To register for ad:tech, visit

Naras V. Eechabadi, PhD, an official marketing guru at, is an internationally recognized author, speaker, coach and CEO of Quaero Corp, the marketing company he founded to offer clients direction and solutions in a corporate climate that consistently demands more accountability. Dr. Eechambadi has consulted to more than 100 global companies and has helped them drive profitable growth and create enduring customer relationships. Before founding Quaero, Naras served in executive positions at First Union Corporation (now Wachovia), McKinsey & Company, ACNielsen BASES and BBDO Worldwide.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London and Shanghai. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit

About Quaero

Quaero is a marketing and technology services company that provides unparalleled value to firms looking to improve the effectiveness of their comprehensive marketing efforts and marketing technology investments. Leveraging Quaero's proprietary MAST(SM) Marketing Effectiveness evaluation and Six Dimensions of Marketing Performance(SM) framework, Quaero's clients gain remarkable insight into the performance of their marketing process, measurement and automation technologies. Quaero provides expert marketing database, campaign management and MRM technology implementation services. Quaero SpringBoard(SM) provides an easy-to-implement, easy to use web-accessed marketing database system, hosted and managed by Quaero specialists. Quaero serves hundreds of leading clients in the Financial, Travel and Leisure, Retail, Pharmaceutical/HealthCare, Publishing, and Telecommunications/High-Tech industries.

For more information, call 1-877-570-2199 ext 370, or visit the Quaero web site at


Quaero Corp.                            

Laura Hupp, Marketing Communications Director

(501) 217-3892


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