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12Jul/110

KnowledgeStorm Launches FindTech Blogs

KnowledgeStorm Launches FindTech Blogs











Atlanta, GA (PRWEB) July 17, 2007

KnowledgeStorm Inc., the Internet's top-ranked search resource for technology and information, today announced the launch of Find Tech Blogs, a collection of blog sites for B2B business and technology professionals. FindTech Blogs organizes aggregated blog content into categories to make finding relevant content easier. Technology solution vendors also have an opportunity to reach a growing audience for blog content through sponsorships and online advertising.

"Two of the big challenges with blogs are finding content that is relevant and accessing that content easily," said Jeff Ramminger, executive vice president, KnowledgeStorm. "FindTech Blogs addresses both of these by aggregating quality B2B-specific blog content and by evaluating blog content to ensure that it is accurately categorized. In our blog and RSS feeds study, we found that 60% of respondents don't subscribe to a RSS feed, so this aggregation enables them to easily stay current on relevant blog content."    

FindTech Blogs features "spotlight bloggers" -- recognized vendor neutral experts selected by KnowledgeStorm -- in each of its topic categories. However, the experts aren't the only ones with a point of view. FindTech Blogs enables new bloggers to set up their own blog and gives existing bloggers an opportunity to syndicate their blog at no charge. All blog content is regularly evaluated by a KnowledgeStorm team to ensure that it is appropriately categorized.

Technology vendors can take advantage of the growing audience for blog content through advertising and sponsorship opportunities available on FindTech Blogs. Each page in FindTech Blogs features online advertising and links to relevant vendor content housed on KnowledgeStorm.com to drive additional traffic and interest. The Emerging Media Series study on blogs and RSS feeds showed that 53 percent felt the content they read in blogs already impacted their work-related purchasing decisions and now vendors can position their branding and content in this powerful medium.

FindTech Blogs is powered by iUpload, which utilizes a Web 2.0 platform that combines a comprehensive set of blogging, Wiki and content management tools to address the most advanced community participation requirements.

FindTech Blogs is the latest addition to a larger family of services from KnowledgeStorm, including FindTech -- KnowledgeStorm's vertical search engine for the technology industry -- and FindTech Insights -- a KnowledgeStorm Website that delivers in-depth news, research and analysis reports on today's most critical technology topics and trends.

About KnowledgeStorm

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit http://www.knowledgestorm.com.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

About iUpload

iUpload enables Internet-based business communities for the purpose of improving communications, enhancing customer relationships, driving sales leads and gathering marketing data. The iUpload Customer Conversation System helps customers achieve operational efficiencies and create new sales and marketing channels. Current iUpload customers are leaders across a range of industries, from publishing and entertainment to finance and retail, and include Kodak, McDonald's, Cannondale Bicycle Corp., Northwestern Mutual, Newsweek, and The New York Times Co. Privately held and founded in 1998, iUpload is based in Burlington, Ontario.

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