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Cartoon Network to Enhance Gaming Experience for Its Toonheads

Cartoon Network to Enhance Gaming Experience for Its Toonheads

Beijing, China (PRWEB) October 9, 2008

Kids will now have even more gaming choices on Cartoon Network websites.

To strengthen its presence in the fast-growing interactive gaming market for kids, Turner Entertainment Networks Asia, Inc (TENA) has appointed the SinoTech Group (SinoTech), a full service interactive agency based in China, to develop and distribute online games on Cartoon Network websites in North Asia.

The appointment of SinoTech also marks the Network's first-ever deal with a China-based company to address the advertiser demand in the kids' online media market. The SinoTech Group will be the exclusive interactive advertising sales representative for online media inventory around online games they create specifically for Cartoon Network's websites, and will focus on recruiting new advertisers from the China market.

"The partnership with SinoTech Group opens up the Greater China market for our business, and allows marketers targeting kids to conduct brand marketing within a leading kids' branded entertainment website," said Benjamin Grubbs, Regional Director for Interactive, TENA. "Online games have been a key driver of Cartoon Network's online success, with seven of the top 10 most-visited web pages on the Cartoon Network site being related to gaming. Coupled with the increasing penetration of high-speed broadband access in the region and SinoTech's innovative game development strategy, we are confident that Cartoon Network will further increase its web traffic to become the leading online game websites for kids."

"We're immensely excited to work with Turner on a deal with such potential. Along with SinoTech Group's own cartoon characters, we will be working on highly recognizable brands like The Powerpuff Girls, BEN 10, and others to develop new games," said Dr. Mathew McDougall, Chief Executive Officer and Executive Chairman of SinoTech Group.

The first slate of online games is already in development and will launch on the Cartoon Network Asia and Cartoon Network Taiwan websites before the end of the year. The games will either feature Cartoon Network's original characters, or involve content or characters developed by SinoTech.

About Cartoon Network:

Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.'s (TBS) Cartoon Network, offers the best in animated entertainment. Drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including BEN 10, The Powerpuff Girls and Foster's Home for Imaginary Friends.

Cartoon Network is the number one channel for kids in Asia Pacific and is currently seen in over 56 million cable homes in the region. Online, Cartoon Network has eight dedicated country websites created exclusively for kids in Asia Pacific and has logged over 18 million page views in a month. It is a popular virtual hangout place where visitors find detailed information on all their favorite shows and characters, complete programming schedules, popular promotions and interactive games.

TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About SinoTech Group:

The SinoTech Group is China's largest independent full service digital advertising company.

SinoTech Group helps online marketers and website publishers to optimize revenues and maximize campaign effectiveness. We provide full digital capabilities from consulting services, advertising technologies, affiliate marketing, search marketing, social media marketing to creative design and production. We are uniquely positioned to assist our clients by using proven digital technologies and experienced industry experts. We deliver focused, measurable and effective marketing solutions that provide the critical edge for our clients. For further information on SinoTech Group, please visit our website:


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