The High ROI of Professional Graphic Design: Visible Logic Shows Small Businesses How to Build Brand Equity, Increase Revenues

The High ROI of Professional Graphic Design: Visible Logic Shows Small Businesses How to Build Brand Equity, Increase Revenues

Portland, ME (PRWEB) January 20, 2010

In an uncertain economic climate, many new and existing business owners are cutting corners when it comes to designing their logos, web sites and other marketing communications. However, by hiring amateurs or, even worse, choosing the design-it-yourself route, these entrepreneurs are turning valuable customers–and revenues–away.

Visible Logic (, a Portland, Maine-based boutique graphic design firm, shows businesses how to avoid this fatal mistake by investing in professional graphic design, which not only has a high ROI, but also helps generate higher revenues and build brand equity.

One of Visible Logic’s clients, Educational Endeavors, an academic tutoring and homeschooling services company, came to the graphic design firm after first attempting to design their branding themselves. Educational Endeavors admitted its marketing collateral looked homemade and that its web site was “junk.” The company needed to communicate a more professional image to attract more business.

To help Educational Endeavors achieve its business goals, Visible Logic revised the company’s logo, incorporated a tag line, redesigned the web site, and designed new print brochures, folders, registration forms, and electronic newsletters with consistent use of imagery and color schemes across all media. Within just six months of launching its new brand, Educational Endeavors’ client base more than doubled, and the quality of its clientele increased dramatically. Company Founder Eric Davis says he now understands the reality of the business cliché: “We had to spend money to make money.” Business continues to soar as Educational Endeavors partners with Visible Logic for ongoing design needs.

Founded in 2001 by Emily Brackett, Visible Logic provides graphic design services for print, web and identity for clients across the country. Brackett’s goal is to serve clients who want to use high-quality design to help them compete with companies of all sizes.

“Customers form lasting impressions about a company’s size, financial condition, product reliability, service quality, value and more based on their initial contact with your company, whether that’s a glance at your business card or a visit to your web site,” says Brackett. “A negative first impression is hard, or even impossible, to undo.”

Startups and growing businesses can learn more about the high ROI of professional graphic design by downloading Visible Logic’s free white paper, “Professional Graphic Design: The Crucial Step Toward Higher Brand Equity, Increased Revenues,” which includes a case study of Educational Endeavors, at

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