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TechTarget Launches New Media Aimed at Emerging Virtualization Market

TechTarget Launches New Media Aimed at Emerging Virtualization Market

NEEDHAM, Mass. (PRWEB) August 14, 2006

TechTarget announced the successful launch of the largest independent media site devoted to the emerging technology trend of server virtualization with

“Server decisions are strategic again,” said Greg Strakosch, CEO of TechTarget. “Virtualization, 64-bit, multi-core processors, and new server models like blades are causing IT Pros to reshape their data centers and server rooms to reap the benefits of these new technologies. As a result, market share points worth tens of millions of dollars are up for grabs in the server, systems management, and other markets, as well as the virtualization-specific sector.” is a resource for IT pros to understand the basics of virtualization, the hardware technologies enabling the shift, advanced management of virtualized environments, and strategies to maximize the benefits of the technology for different environments and applications.

As face-to-face companions to the site, TechTarget will run a one-day seminar in New York (September 26) on “When, Why and How to Virtualize” and a Server Virtualization Pavilion as part of its Data Center Decisions conference in Chicago on October 25-26.

With the launch of and its events, TechTarget gives technology vendors a platform to reach IT managers and architects making virtualization infrastructure decisions. This targeted new media provides the most efficient way to communicate to these IT leaders and form new purchasing relationships with them. has already earned a strong audience response, generating more than 60,000 page views in its first month, and recruiting over 15,000 IT Pros specifically opting-in for virtualization-specific information and vendor offers.

Led by experienced editor Jan Stafford, the site has also recruited a seasoned advisory board which includes:

Vendor leaders

*Brian Byun - Vice president of products and alliances, VMware

*Crosby – CTO of XenSource

*Brian Stevens - CTO and VP, Engineering, Red Hat

*Alex Vasilevsky CTO, Virtual Iron Software

Independent experts

*Anil Desai – Author of Rational Guide to Managing Microsoft Virtual Server

*Bernard Golden - CEO, Navica Inc

*Andrew Kutz Consultant, lostcreations

*Alessandro Perilli – leading blogger on virtualization (

*Serdar Yegulap – Author, Windows 2000 Power Users Newsletter

IT Pros

*Joe Foran - Director of IT for FSW, Inc

*Brian Tidd - Director of technology for City of Canton, Georgia

About TechTarget

TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives across the globe. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. TechTarget’s more than 2,500 advertisers include the leading IT companies in the world, among them IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. More information about TechTarget is available at


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