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realZOOM Technology Catapults Boutique Web Design Firm Into National Eye

realZOOM Technology Catapults Boutique Web Design Firm Into National Eye

Los Angeles, CA (PRWEB) October 26, 2004

Leveraging their stunning innovation that allows website users to instantly zoom in on an image, A Far Site Better ( has been nominated to receive an AD:TECH Award in the Best Interactive Technology category for their product realZOOM ( at the 8th Annual AD:TECH Awards November 8, 2004 in New York City.

"These Awards represent a level of professionalism rarely seen, and include a wide range of industry giants” said Rob Graham, Chairman of Judges. A Far Site Better, a Southern California-based boutique web design firm was nominated along with two major players, Walt Disney Internet Group and AvantGo.

“It’s good to know that it doesn’t always matter how big your company is; it’s all about enhancing the end-users web experience,” said Steven Laff, A Far Site Better President. “We’re thrilled, and frankly amazed, to be surrounded by Disney and AvantGo.”

About the realZOOM Technology

realZOOM is the fastest, easiest way for online shoppers to get super close-up views on a product without any extra software or browser plug-ins to download. For website owners, realZOOM is a supremely cost-effective technology that requires no additional servers, bandwidth, streaming costs, processor license fees, or CPU drain. What's more, realZOOM works with any existing quality photographic asset, eliminating the need for additional expensive photo shoots.

Web shoppers — such as those on — simply mouse over an image, and the zoomed-in portion pops up automatically in real time (even on dial-up) to give the user stunning detail of the item. Mouse off the image, the realZOOM window disappears.

realZOOM in action at

Rampage Clothing Company, a well-known brand to America's young female fashionistas, was never able to translate the in-store excitement of their clothing line to a website experience. After teaming up with A Far Site Better to develop their new site, realZOOM technology was added to simulate the “real life shopping experience” that’s customers were missing.

“We believed that our clothing line would come alive with realZOOM and our shoppers would feel that they were seeing the merchandise as if they were in a store without the technology getting in the way,” states Francheska Anderson, Director of “We felt that this intuitive and easy-to-use technology would actually become part of the fun of shopping at while increasing sales along the way.”

In fact, that is exactly what happened. Sales increased 40% in the first 24 hours after launch (compared to the previous day and identical time periods for the prior 8 weeks) and first weekend sales were up 67%. During the first three weeks, cart conversions increased from under 8% to over 17% and checkout completions increased from an average of under 40% to 100%! shopper response has been fantastic, not just in sales volume, but in customer satisfaction as well. Here are a few of the many email comments sent to Rampage about their new website with realZOOM:

.    Â• I love the idea of zooming in on any item, and it's so simple to use. I’ve never seen a website more in-touch with what I need when shopping online. This feature should improve your sales by 100%! I can really see what I'm getting...I love it.

.    Â• I love your site, when I scroll over the item I can see a close up view. I love the ease of use too, it’s great. I wish more sites were like Rampage, it makes shopping so much easier.

.    Â• The new site is awesome; the best shopping site I’ve seen. The zoom enlargement is fantastic!

.    Â• You did an absolutely wonderful job with the new Your design has made it so much easier to truly see the merchandise and put things together. My shopping experience is 1000% better!


Now entering its 9th year, AD:TECH is the industry’s most comprehensive forum dedicated to the interactive advertising and marketing sectors. Exhibitors include industry giants such as America Online, Overture and Google. For more information about AD:TECH go to:

A Far Site Better

A Far Site Better extends the traditional scope of the web experience to improve and revitalize, or in some cases, resuscitate a company’s existing website and online profile. A Far Site Better’s real strength lies in their ability to deliver personal attention, combined with unique platform technology. By analyzing a client’s needs, especially in the light of previous experience, A Far Site Better takes their clients to the next level with customized, cost-effective solutions. Visit them on the web at


David Leland

One Straight Line


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