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15Jun/110

Ford Offers New 2012 Ford Focus Owners Custom Graphic Tattoos

Ford Offers New 2012 Ford Focus Owners Custom Graphic Tattoos










Alexandria, KY (Vocus/PRWEB) December 28, 2010

Mike Castrucci Ford of Alexandria, the number one Ford Dealer in the Cincinnati area, is excited to announce that Ford has recently revealed an available accessory -- Ford Focus Tattoos -- that will allow new owners of the 2012 Ford Focus to customize their new vehicle. Ford wants customers to freely express themselves by providing them with over “200 unique vinyl wrap tattoos” from Ford’s Custom Graphics collection.

Buyers can choose between a variety of geometric markings, racing stripes, and whimsical designs. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization” said KC Dallia, Focus brand manager.

Owners of the 2012 Ford Focus can easily remove or switch to a new Ford Custom Graphics design. “People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” said Sheryl Connelly, Ford Global Trends and Futuring manager. “Customers can easily change the tattoos as their life situation and style evolves.”

Ford works to identify customer desires and current trends suggest consumers desire greater ability to customize and personalize products than in the past. Design trends suggest that consumers are increasingly customizing everything from cell phones, t-shirts, shoes, and sunglasses to such items as computers, hats and keychains. To satisfy the ever increasing consumer desire for personalization, Ford produces a wide array of accessories including decklids, hood scoops, and grille inserts. “The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own,” said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. “Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality.”

Ongoing interest in vehicle personalization is measured by traffic to Ford Websites. Currently, the Ford Custom Graphics Website receives “an average of 15,000 unique hits per month,” suggesting Ford is on target with customization products demanded by customers.

To make the Focus tattoos attractive to customers, Ford has priced the items in a low range from $ 120 to $ 470. After the Custom tattoos are ordered, they will be applied by Ford dealerships and will include a three-year or 36-mile limited warranty. All tattoo orders will be processed at dealerships.

As the leading volume Ford dealer in the Cincinnati area, Mike Castrucci Ford of Alexandria, Kentucky will provide customization services to customers purchasing Ford Focus vehicles, as well as to owners of other models of Ford cars and trucks.

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