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Programmer’s Paradise Announces Partner of the Year Awards for 2010

Programmer's Paradise Announces Partner of the Year Awards for 2010

Shrewsbury, NJ (PRWEB) March 29, 2011

Programmer’s Paradise, a leading reseller of software, systems and solutions for information technology and software development professionals, today announced the winners of its Partner of the Year awards for 2010. Programmer’s named HP as its 2010 Hardware Partner of the Year, VMware as its 2010 Software Partner of the Year and – for the third year – recognized CA Technologies as its overall Partner of Year.

Each year, Programmer’s Paradise and its value added solutions unit – TechXtend– select the vendor partners that have contributed most to business success during the previous year. In 2010, total sales for Programmer’s Paradise/TechXtend grew to $ 57.6 million, a record year-over-year increase of 19% compared to 2009.

“Our business success depends on a great product portfolio provided by partners who are willing to go the extra mile,” said Shawn Giordano, Vice President of Sales for Programmer’s Paradise/TechXtend. “CA Technologies, HP and VMware each exemplify the solutions and partnering model we seek in order to deliver timely, high value solutions that our customers demand.”

“CA Technologies continually innovates to help IT professionals meet the increasingly daunting challenges faced by organizations seeking to deliver differentiated value in today’s interconnected world,” said David Roberts, CA Technologies Vice President of the Americas for Data Management. “We appreciate the recognition that our innovation has received from Programmer’s Paradise – and how our working relationship enables so many more customers to benefit from our innovative solutions.”

“Programmer’s Paradise/TechXtend is an important and long-standing partner for VMware, and we are thrilled to be honored as their Software Partner of the Year for 2010,” said Brandon Sweeney, vice president, Americas Partner Sales, VMware. “Our goal is to provide companies with world-class virtualization and cloud infrastructure solutions and it is rewarding to continue to see VMware products recognized as leaders in this market.”

“We’re honored to be recognized by Programmers Paradise as hardware vendor of the year,” said Stephen DiFranco, vice president and general manager, Solution Partner Organization – Americas, HP. “Programmers Paradise has been an important partner for HP serving customers from software programmers to hardware CIOs. We thank them for representing HP’s portfolio.”

About Programmer’s Paradise/TechXtend

Since 1982, Programmer’s Paradise has been a leading reseller of software, systems and solutions for information technology and software development professionals in the United States and Canada. A subsidiary of Wayside Technology Group, Inc., Programmer’s Paradise – with its TechXtend value added solutions unit – sells and services an extensive line of software and hardware from leading makers of solutions for cloud computing/virtualization, database modeling, security, business continuity/disaster recovery, application lifecycle management, networking, and other technically sophisticated domains. Technology professionals and corporate purchasing managers rely on Programmer’s Paradise/TechXtend for unparalleled value and selection, knowledgeable service reps, in-depth product expertise, great service, and fast, accurate turnround. For more information, visit or, or call +1.800.599.4388. In Canada, call +1.888.423.2700.


Richard Bevis

Wayside Technology Group, Inc.

1157 Shrewsbury Ave.

Shrewsbury, NJ 07702

(732) 389-0932 x7393


Programmer’s Paradise, TechXtend and Riding the Crest are registered trademarks of Wayside Technology Group, Inc. All other trademarks are the property of their respective owners.

The statements in this release concerning the Company’s future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company’s distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.


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