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Offshore Outsourcing Provider, MachroTech to Sponsor Search Engine Strategies Conference

Offshore Outsourcing Provider, MachroTech to Sponsor Search Engine Strategies Conference

Bridgeport, CT (PRWEB) October 20, 2004

“Three technology trends - media disintegration, precise addressability, and interactivity - are converging on the world of marketing and communication" said Manish Chowdhary, President, MachroTech LLC. "In a new era, analytical strategies grounded in deep audience knowledge will rise to predominance. Creative will remain essential but will play a smaller, more sophisticated role." he went on to explain. MachroTech which boasts of a state-of-the-art offshore development center in Pune, India has highly skilled engineers and marketers collectively delivering online marketing solutions for clients ranging from organic search engine optimization, pay-per-click program management, e-mail and affiliate marketing to advanced web analytics, competition monitoring and strategy development.

MachroTech has raised the bar on offshore outsourcing by moving up the value chain, above IT and Business Process Outsourcing (BPO) disciplines which have traditionally been the prime candidates for offshoring.

MachroTech views offshore outsourcing not just as a cost savings measure for enterprises, but as a long term strategic direction for business growth and competitive advantage.

Internet marketing is more a science than an art today and every dollar counts. Marketers now have access to numerous tools that allow them to precisely measure their online marketing spend and Return on Investment (ROI). However, in a highly dynamic industry that is growing at whopping 32% per annum, there is little substitute for human intelligence. Given their lower cost of operations, companies like MachroTech have a definite edge – they can provide much more personalized marketing programs to clients and invest more man hours in R&D to keep up with the latest industry trends without raising their service costs. “ROI has become the most popular acronym in the industry. We therefore provide our customers with integrated online marketing mix where every dollar is put to work for maximum return. Our clients truly enjoy the service like that of a large interactive marketing firm at a much lower cost"

MachroTech will share its experiences in Maximizing ROI in Internet Marketing programs through emerging delivery models with the 1000+ delegate. MachroTech looks forward to exchanging ideas, sharing best practices and discussing partnership opportunities with other marketing firms, consultants and prospects at the show. Visit them at booth #1008 between Feb 28 and Jan 3, 2005.

The Search Engine Strategies Conference & Expo is to be held at the Hilton, New York City - February 28 - March 3 and will be produced by JupiterEvents. Jupitermedia Corporation (Nasdaq: JUPM), ( headquartered in Darien, CT, owns JupiterEvents and is a leading global provider of original information, images, research and events for information technology, business and creative professionals.

About MachroTech

MachroTech is a leading Software and Internet Marketing Firm specializing in Search Engine Marketing and Online Customer Acquisition Solutions. MachroTech provides value to its clients by delivering high performance online marketing solutions with world-class customer service.

MachroTech delivers a unique combination of technical depth and business knowledge to all client engagements specializing in

-Natural Search Engine Optimization (organic/ algorithmic results)

-Pay-Per-Click Program Management

-Link Building

-Position & Competitor monitoring and ROI/ conversion analytics

-E-mail Marketing

MachroTech's proprietary PPC bid management (machPatrolTM) and ROI tracking (machROITM) technology solutions allow its clients to maximize campaign performance and return on investment. MachroTech has chosen a strategic global model combining the best of onshore and offshore resources to deliver premium quality services and products to clients at an affordable cost. MachroTech flagship ASP product - GoECart On-Demand eCommerce Solution built on true search engine friendly architecture enables merchants to easily set up and manage an online store, and successfully compete even in the most competitive markets.

Contact Information:

Toll Free: (866) 486-8876


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