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eSys Technologies announces plans for establishing reseller network in Iraq

eSys Technologies announces plans for establishing reseller network in Iraq

(PRWEB) September 16, 2004

eSys Technologies FZE, the wholly owned Middle East subsidiary of the Singapore based eSys Technologies, has announced plans to establish a reseller partner network in Iraq. The company, which is ranked as the second largest distributor of IT components in the world, will be seeking to short-list potential partners at GITEX Dubai 2004, which is to be held from October 3 to 7, at Dubai International Exhibition Centre. eSys aims to have a fully functional distribution channel in Iraq before the end of 2004.

“Iraq is set to be the largest market for IT components in the Middle East region. The strict embargo on the inflow of IT technology in the pre-war era has created a market scenario, where cutting-edge technologies are a necessity,” explained Pavan Gupta, General Manager, eSys Technologies. “If Iraq has to compete in the regional and global markets, it has to update its IT infrastructure. As the leading distributor of IT components, eSys Technologies is in a strong position to contribute to the reconstruction process in Iraq.”

eSys Technologies will follow a three pronged strategy in its quest for a major chunk of the Iraqi IT market share. The company will leverage its partnerships with leading IT component manufacturers to provide cutting edge IT components including Hard Disk Drives; Memory Chips; CPUs; Motherboards; Optical Storage Units; Floppy Disk Drives; Monitors; Casing; Mouse; Networking components; and various other peripheral devices.

eSys will also leverage the benefits of its new manufacturing facility at Jebel Ali. The facility has a capacity of 30,000 PCs per month and will serve both as outsourced manufacturing unit for those wishing to brand PCs and as an economy of scale PC provider for large contracts. With large corporations across the world switching to Linux-based operating systems, the eSys Linux-based multi-media PC will add further value to this approach.

“At eSys, we are convinced that there is a big market in Iraq for our multimedia PCs both in the IT infrastructure reconstruction projects and in the open market for our partners who wish to brand their own PC,” said Gupta. “This conviction is based on the enormous interest the eSys manufacturing facility has generated, even before it is fully operational. Iraq already has a thriving assembled PC market. But the advantage of the eSys multi-media PC is the quality assurance that comes with the active support of our partners including Seagate, Maxtor, Western Digital, Hynix and eRam.”

With the establishment of the new memory repair facility in Jebel Ali, eSys Technologies will also be able to offer its Iraqi channel a value-add that no other distributor in the region can. The new memory repair facility tests and repairs DDR modules from the Hynix and eRam portfolios. The presence of a regional repair facility will improve the turn-around time for the channel in Iraq, as well as in the rest of the Middle East region, bringing it down from three weeks to a mere four days.

In line with eSys Technologies marketing strategy in other regional markets, eSys will seek to develop channel partnerships with a limited number of strategic partners within Iraq. This network of partners will be eSys Technologies’ main point of contact with the local market place.


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