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Baxa Corporation Receives Design Award from Art Directors Club of Denver

Baxa Corporation Receives Design Award from Art Directors Club of Denver

Englewood, Colorado (PRWEB) October 3, 2005

The Graphic Design team at Baxa Corporation received a 2005 Environmental Design award for their “right equipment” trade show graphic. The award, sponsored by the Art Directors Club of Denver, recognizes design excellence from Denver metro area agencies and in-house graphics teams and was one of several presented at the ADCD Annual Show.

The large-format graphic uses a humorous image and the tagline “The right equipment makes all the difference,” to emphasize the importance of using Baxa technology to ensure the best results. The photography shows a grade-school age quarterback dressed to go swimming and about to be sacked by a football team in full protective gear. The graphic points out the hazards of using the wrong medical equipment with humor as opposed to fear, and has been well received by its target audience of health-system pharmacists.

“We wanted to create a visual that was immediately appealing”, stated Eric Brettillo, Art Director for Baxa. “But we didn’t want to play on the fear of medical errors and patient safety. The resulting design connected well with our target audience, and in a very positive way.” The graphic is now in use as part of a direct mail campaign, reinforcing the message from the trade show back to the hospital where the Baxa products are used.

The ADCD recently passed its 40-year anniversary. Their goal in creating the annual awards was to provide a medium for enhancing the professional side of this creative industry. The organization strives to allow Denver-area creative individuals and allied professionals the opportunity for a common meeting ground where they can gain greater proficiency through professional understanding and cooperation.

Baxa Corporation is the world’s leading provider of automated systems for sterile solution compounding and syringe filling in hospital and alternate-care pharmacies. Baxa equipment is sold worldwide for improving pharmacy operations and enhancing patient safety in fluid medication handling and administration.

About Baxa Corporation

Celebrating 30 years of business in 2005, Baxa Corporation is a Denver-based manufacturer of medical devices and systems for preparing, handling, packaging, and administering liquid medications. The company manufactures and markets a wide range of healthcare products for use in hospitals, critical care units and alternate-site pharmacies. Privately held, Baxa Corporation has offices and subsidiaries in Canada, the United Kingdom and Denmark; and distribution partners worldwide. Further information is available at

About the Art Directors Club of Denver (ADCD)

The ADCD began in 1955 when a group of creative individuals saw a need for an organization to promote and expand their mutual goals and careers. Since its inception, the ADCD has been the creative club of choice for Denver metro area professionals and students. With more than 400 members, the ADCD continues to see new faces join each month. The organization encourages membership diversity and is committed to providing quality educational programs and insightful speakers. Their annual professional competition measures and rewards creative excellence in the industry.


Marian Robinson, Vice President, Marketing

Baxa Corporation: 800.567.2292 ext. 2157 or 303.617.2157

Maggie Chamberlin Holben, APR

Absolutely Public Relations: 303.984.9801 or 303.669.3558



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