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7Apr/110

Auto-Graphics, Inc. Engages Blue Mine Group as Strategic Marketing and Sales Partner

Auto-Graphics, Inc. Engages Blue Mine Group as Strategic Marketing and Sales Partner










San Diego, CA (PRWEB) April 26, 2006

Blue Mine Group, a sales, marketing and venture partnership firm for B2B technology companies, announced today its go-to-market partnership with Auto-Graphics Inc., a provider of web-based library automation solutions based in Pomona, CA. Auto-Graphics has engaged Blue Mine Group’s BMG Services division to lead two strategic initiatives this year. Firstly, to help the company reposition itself within its core target market, public libraries; and secondly, to launch Auto-Graphics’ newest product, AGent Search, into new vertical markets. The complete program offering includes strategy development, messaging, relationship marketing, reputation building and a comprehensive sales effectiveness initiative.

"We chose to partner with Blue Mine Group based on its track record of growing technology companies through an integrated, entrepreneurial approach to strategy, marketing and sales,” said Auto-Graphics’ President Paul Cope. “We have been impressed with the expertise, creativity and professionalism that Blue Mine Group brings to the table; they have delivered sound strategy, marketing and sales solutions coupled with strong client service to this new relationship.”

Working closely with Auto-Graphics’ senior management, Blue Mine Group has devised an integrated program to more effectively market and sell Auto-Graphics library products, leverage the company’s extensive customer base, and strengthen relationships with target media, consultants and partners. Building on a strong reputation in the public library market, Blue Mine Group is also helping Auto-Graphics broaden its focus by migrating its web-based technologies to new vertical markets.

“Blue Mine Group is ecstatic to help an established company like Auto-Graphics refine its sales and marketing strategy to reach its short and long-term corporate objectives,” commented Michael Lurie, founder and CEO of Blue Mine Group. “The go-to-market model we have developed can work equally well for technology companies just starting out, as well as veteran companies launching new initiatives or entering new markets. We look forward to strengthening our relationship with Auto-Graphics and embracing the opportunity to be a partner in its ongoing success.”

About Auto-Graphics

Founded in 1950, Auto-Graphics has been a technology innovator for more than five decades, providing data automation solutions to customers across multiple industries. For the past 35 years, Auto-Graphics has helped libraries of all sizes become more efficient and patron-centric. Its flagship solution, AGent™, is the one of the most comprehensive library automation platforms available today, allowing to libraries of any size manage, share and search their resources. The AGent integrated product suite – currently used by more than 5,000 libraries in North America – comprises a complete ILS system for public libraries; a robust ILL solution for consortial entities and member libraries; and a powerful federated search solution for both public and academic libraries. For more information, please visit http://www.auto-graphics.com.

About Blue Mine Group

Blue Mine Group markets and sells B2B technology products for software, wireless and Web companies looking to grow their core business or gain market traction with their new business. Our innovative business model is based on partnering with companies to execute sales and marketing programs through BMG Services, or to form revenue-sharing joint partnerships through BMG Ventures. For more information, give us a call at (858) 792-2633 or visit http://www.blueminegroup.com.

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