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The Industry Measure Announces New Graphic Arts Software Investment Projections Report

New York (PRWEB) November 9, 2007

The Industry Measure has released the latest report in its series of graphic arts investment projections--"Graphic Arts Software." This 58-page special report contains data drawn from The Industry Measure's Spring/Summer 2007 surveys of the graphic arts markets: print and prepress establishments, graphic design and production firms, publishing companies, and Internet design and development firms.

The report provides the estimated number of "units" of a given type of graphic arts application expected to be bought, and an estimated dollar figure of investment in that particular software category. The report also provides a range of investment scenarios, from bullish (the market at 100%, or everyone who has said that they will buy an item actually buying one) to somewhat bearish (the market at 67%--only two-thirds of those who said they will buy an item actually buying one). Each report also provides an "Industry Measure forecast," or what our analysts expect the most likely level of investment in an item will be.

"Graphic Arts Software" projects graphic arts' companies planned investment in a wide range of graphics applications, including:

desktop publishing software (like QuarkXPress, Adobe InDesign)
desktop illustration software (like Adobe Illustrator)
desktop photo manipulation software (like Adobe Photoshop)
desktop video editing software (like Apple Final Cut Pro, Adobe Premiere)
Web page software (like Adobe Dreamweaver)
personalization software (like PrintShop Mail)
digital media asset management (DMAM) software
and more

Previous reports in this series have included "Digital Imaging Hardware" and "Workstations and Servers." Future titles will include "Color Printers and Proofers," "Digital Presses," "Computer to Plate Equipment," and more.

Report highlights:

In the next 12 months:

graphic design firms will spend an estimated $ 6.7 million on desktop publishing software;
commercial printers will spend an estimated $ 5.0 million on digital asset management software;
magazine publishers will spend an estimated $ 1.4 million on photo manipulation software;
Web designers will spend an estimated $ 220,000 on desktop video editing software.


"Graphic Arts Software Investment Projections" (58 pages) is available for immediate purchase by visiting the secure Industry Measure eStore online at or by phone at 866-873-6310. The

"Digital Imaging Equipment" (54 pages) and "Workstations and Servers" (45 pages) investment projections reports are also available from The Industry Measure eStore. The price for each report is $ 299. Industry Measure eStore customers can download these reports in PDF Acrobat format immediately after purchase.

About The Industry Measure:

The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web ( or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.

Press/Business Contact:

Deborah Papineau

The Industry Measure

T: 866-873-6310

Sales Contact:

Vince Naselli

The Industry Measure

T: 866-873-6310

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