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Tech Data France widens email use by choosing eMill

Tech Data France widens email use by choosing eMill

A, France (PRWEB) June 9, 2004

VINÇTech Data France is a subsidiary of Tech Data Corporation, a leading global provider of IT products, logistics management and other value-added services. With 90,000 technology resellers in the world and 20,000 computer goods in its catalogue, Tech Data is facing important challenges to communicate with its customers, its sales people, its resellers…

The most reliable information they have about customers is the email address. Therefore, Tech Data needed an emailing software which allows its CRM manager to be autonomous, reactive and to send highly customized emails. In short, a tool which associates a high technical level and ease of use.

Consequently, Tech Data decided to purchase and implement eMill, the emailing workshop of Active+ Software, to create message contents, to deal with databases, to customize emails and to control deliveries. For example, Tech Data customers are using credits to buy products. Each week, credits levels are too low for 150 of them. eMill is used to create a customized message indicating personal contact details, account position, products ordered…These emails are simultaneously sent to the accountants and sales people. Moreover, this process has been automated by using the eMill planning tool. Thus, the CRM manager needs 6 minutes per week to deliver unique emails to its customers, its accountants and its sales people.

The ease of use of emailing workshop has widened email use in Tech Data. Indeed, it allows the CRM manager to react faster and to gain in quality and efficiency. Tech Data is reaching response rate of 35%. Therefore, many companies intend to use the same tool for their intern communication. Why shall we customize messages to customers and not to employees? By using emailing software like eMill, everybody is able to deliver unique emails and focused information.

eMill is available in 4 editions: Professional at $ 795, Enterprise Bronze at $ 2995, Enterprise Silver at $ 5695, Enterprise Gold at $ 9995, Enterprise Platinium at $ 14995.

Active+ Software offers a downloadable evaluation at its web site:

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