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Fenrir Industries, Inc. Signs Master Distributor MOU With Thor Defense

(PRWEB) August 11, 2003

Fenrir Industries, Inc. and Thor Defense, Inc., announce a joint agreement under which Thor Defense will become Master Distributor for all of Fenrir Industries products.

The Memorandum of Understanding executed between the two companies turns over all customer relations and marketing to Thor Defense while bringing Fenrir's state of the art products into Thor’s stable of product offerings.

"This is an excellent match-up of strengths to balance weaknesses," says Fenrir Industries' President and Founder, Robert Muller. "We had been seeking a marketing partner for quite a long time who could bring to our products the awareness and recognition they deserve. Long ago we recognized Fenrir's expertise was developing superlative products, and that effort was being diluted by the marketing activities we were weak at. Thor's expertise, however, is exactly that: Raising market awareness of these types of products. I am very excited at the prospect of finally bringing these products to market and saving officers' lives and efforts!"

Muller founded Fenrir Industries in 1992 after designing a lightweight battering ram powered by an explosive charge, making it capable of instantly placing several tons of force onto a locked door. Prior to that Muller, a mechanical engineer from Georgia Tech, had a decade's prior experience on some of this nation's most technologically advanced military contractors, including the President of the United States's Nuclear Football. Muller and Fenrir have continued to invent numerous products such as the Ballistic Door Shield, designed to protect tactical personnel from shots fired during a forcible door breach to stopping anti-tank missiles to bomb proofing aircraft cargo holds.

“We are very pleased to be able to bring these excellent products into the military and law enforcement realms,” says Thor Defense President and Founder, Swen Swenson. “The men and women who work diligently everyday to protect this great nation both here and abroad will truly be able to reap the significant benefits afforded by Fenrir’s products. For too long, companies providing military/law enforcement personal protection equipment have been slow to really push the technology envelope. This venture between Fenrir and Thor is formed on the basis of smashing that status quo. We aim to have the most comprehensive and best trained sales force around the globe that can truly deliver these outstanding products to the end user.”

Swenson formed Thor Defense in 2002 on the basis of providing the most superior products available to the special operations community. Prior to starting Thor, Swen had 5 years of experience working within the tactical products industry, winning numerous system-wide military contracts. Swen has also worked as a consultant on numerous Hollywood action pictures. A graduate of Columbia University in New York City, Swen got his start in the security industry during college while body-guarding notables like Donald Trump and providing physical security for the famed Tiffany & Co.

Cut from almost the same cloth, both Swenson and Muller are poised to bring both tremendous new products and value to the law enforcement, public safety and military markets. All product inquiries can be directed Thor Defense, Inc.

Thor Defense, Inc., is a developer and global distributor of tactical and special operations equipment located in Downers Grove, IL. Complete company and product information can be found at its web site at

Fenrir Industries, Inc., is a developer, manufacturer and global supplier of law enforcement, public safety, and military equipment located in Stamford CT. Complete company and product information can be found at its web site at



Muller, Swenson Available for Interviews.

Product Photos, headshots available.

B-roll of In-Forcer Ballistic Ram (powered ram) available. (See for info on In-Forcer ram.)

This story and accompanying images are available for download at:

All information and images copyright of Fenrir Industries, Inc. or Thor Defense, Inc. A one-time use, unlimited distribution license is hereby granted for your use.

Hard copy and high-resolution images are also available.

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