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TWGA Announces Program to Aid Marketing Campaigns

New York City, NY (PRWEB) May 25, 2004

TrendWatch Graphic Arts specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis, and concise expert opinion.

The reports have earned the reputation for containing the most reliable, objective and timely industry intelligence in the graphic arts providing industry managers with a clear window on market realities rather than the fog of trade show hype. Managers need this type of unbiased input to make proper decisions on marketing campaigns, product launches and in creating effective sales plans that exceed their clients requirements and sales goals.

The reports are available at these special rates until June 1, 2004, and are available only by calling TWGA at 866-873-6310. For more information on available reports, please go to the TWGA website (

TWGA Quote…

“Some are calling Drupa 2004 the ‘workflow show’ as there was so much emphasis on JDF and workflow offerings,” noted Vince Naselli, Director, TWGA. “As with all trade shows, exciting new technologies are always the main topic of discussion. But turning those innovations into a saleable offering is the hard part. 1995 was all about digital presses, and we all know how long it’s taken for those to gain a foothold in the market. This is why research is so valuable at these junctures. It allows managers to see past the glitter and see the marketing potential from the buyers viewpoint. Think about how much money was burned through over eCommerce solutions of the late 90’s.”

Sample of the Reports Available…

In 2004, TWGA has marketed the following seven new reports:

“Graphic Arts Market Demographic Profiles: Where Are We Today—And Where Will We Be Tomorrow?”;

“Variable Data Printing: Maturing in All the Right Places”;

“Changing Channels: Trends in the Graphic Arts Distribution Channel”;

“Packaging in a Nutshell: Comparisons and Contrasts of CPCs and Converters”;

“Buy the Book: The Changing Needs of Print Buyers”;

“Digital Printing: Destination Here”;

“Supersizing the Market: The TrendWatch Perspective on the Market for Large-Format Graphics and Equipment”;

In addition, TWGA has announced several segmented market studies that are excerpted from larger, more intensive reports. These excerpts offer managers a more focused analysis of a target segment, at a reduced cost. All these reports, as well as the excerpts are available at the special post-Drupa rate of 25% off the retail price.


This special 25% discount is only available by phone. To take advantage of these rates, please call TrendWatch Graphic Arts at 866-873-6310.

Editor's Note...

Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Judie Ryer (646-746-7234 or Vince Naselli is also available for phone interviews upon request. Mr. Naselli can be reached at 646-746-7304.

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