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The Wiles Group Selects Gable-Cook-Schmid PR for $80 Million Rams Hill Golf Community Redevelopment in Borrego Springs, CA


The Wiles Group (TWG), project manager for the $ 80 million redevelopment of Rams Hill, which will turn Borrego Springs into one of the finest golf course communities in the west, has selected Gable-Cook-Schmid Public Relations (GCS) of San Diego, Calif. as its agency of record.

Michael Wiles, president of TWG, said GCS was selected because of its extensive experience in developing successful programs for real estate development, land use and golf clients.

“Rams Hill is underway with a major redevelopment plan for our 3,500-acre community, including a new Tom Fazio golf course, new clubhouse, health club and spa and landscaping throughout the community,” said Wiles. “We have complex communications needs and GCS has the proven abilities with major clients to support Rams Hill in this major evolution.”

Tom Gable, CEO of GCS, will manage the program. He has worked on programs for TaylorMade Golf, Nike Golf, The Bridges at Rancho Santa Fe, Santaluz and many residential developers, including the Irvine Company, Pardee and Lennar Corp. He said the GCS team was impressed from the minute they were first introduced to the TWG plans to transform Rams Hill into a prime destination for golfers, including those who travel the U.S. in search of unique experiences.

“I’m a native Southern Californian, know the area well and believe they are creating a community that complements both the small-town character of Borrego Springs and the natural beauty of the surrounding De Anza Borrego State Park,” Gable said. “The combination – the desert, the golf, the beauty, the serenity – will create an unequalled experience.”

The first stage in the redevelopment is a new golf course by Tom Fazio, named as America’s best modern day golf course architect by many critics and in media polls. Fazio has been quoted in the media as saying “Rams Hill will have the strength and character to make it among the best courses in the world.” The next stage will be development of a new 33,000-square-foot club house,

The Rams Hill master planned community is located on Yaqui Pass Road (County Road S-3), less than a two-hour drive from San Diego International Airport through some of the region’s most spectacular mountain and desert scenery. More than half of the 3,500 acres of Rams Hill will be dedicated to open space, which complements the nature of the surrounding De Anza Borrego State Park and the small town character of Borrego Springs.

About Borrego Investors:

Rams Hill is owned by Borrego Investors, LLC and will be developed as a joint venture between GH Capital and The Wiles Group. The Wiles Group, a national development and consulting firm serving the real estate, golf, country club and resort industries, will be on-site project manager. It specializes in luxury properties and its principals have been involved in more than $ 1 billion in real estate and membership sales over the past decade, including PGA West, La Quinta Resort Homes and The Palms, all in La Quinta, CA, Lake Las Vegas in Nevada and Desert Mountain, Scottsdale, AZ. GH Capital is a diversified real estate investment company with holdings throughout the U.S., more than $ 250 million in completed development and a current acquisition and development pipeline in excess of $ 100 Million.

About GCS:

Gable-Cook-Schmid Public Relations (GCS PR) specializes in complex communications and reputation management programs for private and public companies, organizations and government agencies, ranging from start-ups to a Fortune 100 company. GCS partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, to launching new services or products, growing a bottom line or passing a referendum. It is the only public relations firm in the West with two Pulitzer Prize nominees on staff. Its senior team members boast an average of 20 years experience and hold more than 100 of the profession’s highest awards amongst them, including four Silver Anvils, the highest honor in the public relations profession. Additional information is available at


Tom Gable or Erin Koch

Gable-Cook-Schmid Public Relations

(866) 442-7771


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