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New Targeting Engine Unveiled to Improve Consumer Access to Attorneys

SAN FRANCISCO, CA (PRWEB) August 28, 2004

LegalMatch, the leading U.S. provider of online attorney/client matching services, has launched RAM3, a new targeting engine software that significantly expands consumer reach and advances client acquisition services for its member attorneys.

The new software platform segments the market by more than 3,000 U.S. counties and provides dynamic case analysis of the demand for legal representation. The software detects membership openings arising from elevated consumer case volume while simultaneously providing detailed business intelligence and market analyses more precisely than was previously possible. “With the implementation of RAM3, LegalMatch has created an unprecedented macro-view of the entire national network,” stated LegalMatch CEO Randy Wells.

“RAM3 is a true enterprise-level system and our primary internal hub. We will be able to manage and monitor the entire U.S. market and generate critical demand analyses in ‘real time’,” commented Neil Fradkin, LegalMatch director of engineering. “Our mission is providing better and more timely matching capabilities for consumers and attorneys. We’ve engineered precision member attorney services at the granular level.”

Doug Ott, vice president of membership noted, “Now we are truly beginning to comprehend the range of services we provide to attorneys and consumers. Before, attorneys had limited flexibility in their geographical and specialization allocation choices. Now we can design fully customized case allocation packages based on very precise practice capabilities and market criteria.”

“Our new system makes possible a fully customized membership structure based on a new matrix of geographical and specialization variables. We’ve taken the subjectivity out of the equation.” added Whitney Merrill, director of membership.

Wells summarized stating, “This is a ground-breaking event for legal marketing and consumer access.”

LegalMatch’s new RAM3 enterprise software system will be on line and in full operation beginning Monday, August 23.

About LegalMatch

Established in 1999, LegalMatch is the premiere provider of online attorney/client matching services. Corporate offices are located in San Francisco, Los Angeles and New York City. For more information regarding the company or this initiative, please contact Chris Karazin at (909) 734-5066 or via cell at (909) 203-1313. Visit us on the web at


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