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New Exchange Series Debuting at ad:tech Chicago

San Francisco, CA (PRWEB) June 18, 2007

ad:tech Expositions, LLC (, the leading organizer of conferences and exhibitions for the global marketing community, today announced its Exchange Series debuting at ad:tech Chicago, July 31 - August 1, 2007. An on-site learning extension of its panels, workshops and technology exposition, the anticipated Exchange Series signals ad:tech's growing commitment to executive education though its expanding network of international conferences and online resources.

"Today's internet economy is developing so quickly that the 'space' between learning and doing is shrinking", said Drew Ianni, ad:tech's Chair. "We see this series as a way to help modern marketers effectively meet this challenge by interacting, directly, with our industry's best and brightest leaders in an engaging, one-on-one environment."

In conjunction with its panels, workshops, technology expo and keynote speaker showcase, ad:tech's Exchange Series provides attendees with a unique "lecture hall meets workshop" experience, blending fast facts with collaborative analysis. Providing a more tactical approach to educating the conference attendees, the ad:tech Exchange Series represents the conference's continuing efforts to provide a new generation of marketing executives with the tools and techniques they need to succeed.

"ad:tech has always provided valuable insights and contextual information during some pretty transitional times," said Pete Blackshaw, CMO with BuzzMetrics and ad:tech advisory board member. "I look forward to participating in this new extension of the conference's format."

Each day of the conference begins with a morning keynote. Wednesday morning begins with "The Art of Conversation: Building Great Brands in the Digital Age". Panelists Tor Myhren, Executive Creative Director/Executive VP, Leo Burnett Detroit, and Robert Levrone, VP, Television, Dow Jones are introduced by Boyd Peterson, Senior VP, Consumer Research, Yankee Research Group. The presentation will explore how all marketers can leverage digital media and platforms to establish a dialog with their customers and how they can leverage the resulting conversations to learn more about their customers, continually optimize messaging and delivery, and ultimately, drive brand preference.

Additional sessions include:

•Search + Video + Contextual Targeting: Is the Holy Grail Upon Us?: This session will uncover the new advances of contextual targeting coupled with video-based search, and bring new light to the dark ages of marketing.

•Aha! Igniting Your Creative Spark in the Digital Age: Focus on understanding where creative inspiration starts and understanding your personal creativity. Then, focus on how to harness the inspiration and creativity of a group in idea generation sessions that are far more powerful than traditional brainstorming.

•Publishing in the Digital Age: Feast or Famine?: The competition is fierce and the stakes are high and this panel will bring together executives from old school and new breed publishers to talk about their content offerings and the evolving advertising value proposition in this emerging marketplace.

•Tactical Search Strategies: Local and Mobile Search: Local marketing strategies are effective and have widespread application, yet many marketers have yet to gain a solid understanding of the marketplace. In this session, we'll provide an update on the local and mobile landscapes today and what you can expect to see in the future.

•Cutting-Edge Targeting in a Multi-Platform World: Come participate in this Exchange Series discussion led by Monty Hudson, VP of Media Development from Revenue Science, and contribute to an engaging discussion with industry experts and fellow ad:tech conference attendees about the future of multi-platform targeting.

The exhibit hall will showcase more than 80 exhibitors, including:, BlueLithium, BOSSdev, Casale Media, CIMA, CPX Interactive, DoubleClick, eMarketer, Google, and zanox. For a complete list of exhibitors, please visit

Gold Sponsors include: Casale Media; Silver Sponsors include: Avenue A | Razorfish; BOSSdev; Leapfrog Online; Bronze Sponsors include: Morningstar; Premier Media Partners include: AdAge; iMedia; Revenue Magazine;; Media Partners include: 1to1 Media; Adrants; BtoB Magazine; DIRECT Magazine; Digital Moses Confidential; DM News; eMarketer; ExactTarget; MarketingSherpa; PR Web; Rovion; Search Marketing Standar; SimpleFeed; SmartBrief; Streaming Media; WebmasterRadio; Association Partners include: CIMA; MMA; OPA

For public information, please visit

About ad:tech: ad:tech Expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, Miami, Chicago, London, Paris, Hamburg, Shanghai, Singapore and Sydney. ad:tech is produced by dmg world media; based out of the company's headquarters in Larkspur, California; For listings of exhibitors, speakers, events and upcoming conference offerings, visit

About dmg world media: An international exhibition of publishing company, dmg world media produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at

Media Contact:

Warren Pickett, ad:tech


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