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LXE Introduces New Graphics Identity To More Effectively Represent Market Position & Core Competencies

ATLANTA, GA (PRWEB) January 6, 2005

LXE, a leading manufacturer of rugged wireless computers that improve the performance of supply-chain execution applications, today announced that it has changed it’s logo and corporate graphics to better emphasize its Market Position and core competencies.

“In 2004, we’ve introduced several technologically superior rugged mobile computers including the CE .NET based vehicle-mounted VX6 & VX7 and the RFID enabled MX3-RFID,” says Peter Fausel, Senior VP of Sales and Marketing. “Our new, updated graphics more accurately reflects LXE’s position as a manufacturer of leading edge mobile computing technology while continuing to represent LXE as a provider of award-winning service and support across the globe.”

“We also wanted to establish a stronger visual link to our parent company, EMS Technologies, from which LXE can trace its engineering heritage,” says Jim Childress, LXE President and General Manager. “EMS Technologies, among other things, develops wireless communications systems for use in space – where the operating environment is extreme and failures are not an option. Key technologies, resources and experiences are continuously shared among our business units.”

LXE sells and services its rugged mobile computing solutions in the US through a direct sales force and through Value Added Resellers, and internationally through a network of sales and service subsidiaries and international distributors. LXE’s new graphics identity has been implemented globally.

LXE’s new logo and graphics will be introduced at Promat, the world’s largest supply chain execution trade show January 9 – 11, in Chicago.    

About LXE Inc.

LXE Inc. improves supply chain performance by applying over 35 years' experience developing wireless products and solutions. From rugged mobile computers, advanced auto-ID technologies, and wireless network infrastructure, to our award-winning customer support – LXE’s easy-to-use products are as reliable as the people who install and support them.

Based in Norcross, Georgia, LXE also offers a full range of turnkey services, including radio integration, project and installation management, network design, technical support, and repair services. LXE is a wholly-owned subsidiary of EMS Technologies, Inc. (NASDAQ: ELMG), and has offices worldwide. For more information, visit our Website at

For more information, please contact:

Mark Dessommes

Public Relations

LXE Inc.



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